When your customers are craving a quick donut fix, they want the airy, fresh texture and flavor they get from their favorite bakery. Rich’s crave-worthy portfolio of Fully Finished Glazed Donuts helps you deliver that kind of bakery-fresh appeal — every day, all day long.
REFRESH
Your Bakery Case
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Freshness that Lasts
Freshness is the key driver for donut decisions — and our donuts have staying power!
Source: Invoke Consumer Donut Demand Online Session 2019
Our exclusive recipes
stay perfectly fresh
A FULL 48 HOURS IN YOUR BAKERY CASE
— unlike other donuts that get stale within hours
for yeast donuts,
a 5-day shelf life
Our retail-ready options in convenient clam shells stay fresh, too —
for cake varieties
10-day shelf life
All Day
Donut Delight
Think donuts are just for your morning shoppers?
Many donut purchases are made in the afternoon — but there’s no need to worry about restock waste
Source: Datassential Donut Landscape Operator Survey 2019
Think again!
Rich’s Fully Finished Glazed Donuts retain their airy, soft texture, fresh flavor and visual appeal — your customers will have the freshest pick, no matter the daypart.
Sweeten Sales
A full case of fresh donuts is a sales driver
+52% sales lift
when the bakery case was full vs. partially full
Source: Explorer Bakery Case Simulation Study 2020
Baked and Ready to Go!
Individually labeled trays
simplified stocking and restocking
Thaw and serve format
a time- and labor-savings plus
Fully recyclable trays
a sustainable advantage
Your Bakery?
REFRESHing
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