Hot Diggity Dogs, Franks & Sausages:
Roller Grill Sales Are on a Roll
Hot dogs, corn dogs, and sausages have always been popular foodservice items for c-stores — and the popularity is growing.
Hot dog Year-Over-Year (YOY) Growth =
Source: Ignite Menu data; 2022 Technomic, Inc.
Hot dog and roller grill occasions have higher than average spend at c-stores:
Source: Technomic Ignite consumer brand metrics data (Q3 2021 – Q2 2022)
Convenience is the leading driver of c-store roller grill and hot box purchases…
Source: Ignite Menu data, 2022 Technomic, Inc.
which means convenience operators are in a key position to roll up sales by adding a variety of hot dogs, corn dogs, and sausages to the menu.
What Customers Want
Knowing what customers crave can help stores build a hot dog, corn dog and sausage menu that drives sales.
Beef is the leading ingredient across c-store menus in sausages and franks.
Source: Ignite Menu data, 2022 Technomic, Inc.
When customers were asked
“What would make you more likely to order a hot dog from a convenience store?” these were among the top responses:
Source: Datassential: "2023 C-Store Keynote Report," fielded online October/November 2022
Jalapeño, spicy and cheddar are the top sausage flavors offered at c-stores:
Jalapeño
Source: Ignite Menu data, 2022 Technomic, Inc.
What about flavor?
Meaty Selections for Your C-store Menu
100% Beef Franks Cleaner-label, hardwood smoked, all-beef hot dog
Our Franks
Hot Sauce Flavored Franks
Pork and turkey hot dogs
infused with tangy, smoky, spicy hot sauce — gluten-free and high protein; no artificial flavors, colors, or ingredients
Pork & Beef Franks
Smoky blend of pork and beef with natural smoke flavor and subtle notes of black pepper, paprika and nutmeg
Plant-Based Franks
Roller grill friendly, with a pea protein base, low in carbs, saturated fat, and cholesterol; high in protein; great for flexitarian, vegetarian, and vegan diets
Our Premium Flavored Sausages
Now available in a variety of meat proteins and rich, smoky flavors to satisfy your more adventurous customers!
Our Corn Dogs
Coming Soon!
NEW Maple Pancake Breakfast Sausage Corn Dog
An Indispensable Partner
Sigma Foodservice supports c-store operators by leveraging resources, insights, values, and expertise you won’t find anywhere else. We offer:
Convenience
We keep up with evolving consumer needs so we can offer a wide variety of convenient, on-the-go solutions with new flavor and ingredient twists.
sigmafoodserviceus.com
Want to create a customer-enticing hot dog, corn dog, and sausage menu that satisfies customers’ cravings?
Premium Portfolio Satisfies Customers’ Cravings
$9.50 median consumer reported spend for roller consumers vs. $9 for c-store consumers overall.
+4%
Data shows stores that beef up their roller grill offerings benefit beyond the bun:
Operator penetration=
Hot dogs are kept on roller grill
All-beef hot dogs
45%
27%
28%
24%
24%
share of operator menus
Spicy
Cheddar
Variety
Our portfolio has options for breakfast, lunch, dinner, and snacking, plus alternative plant-based solutions.
Value
It’s important for your consumers, which makes it important for you! We always consider value but never sacrifice quality in our product development process.
Spicy Jalapeño-Cheddar Corn Dogs
Classic Honey Battered Corn Dogs
Great for on-the-go hot box and prepared meal areas
100% Beef Sausages
Cleaner-label and hardwood smoked
Cheddar Sausages
A blend of pork, beef and creamy cheddar cheese
66%
overall
Source: Ignite Menu data, 2022 Technomic, Inc.
Italian Style Sausages
Spicy Hot Links
Pepper Jack Sausages
A zesty blend of pork, beef and creamy pepper jack cheese
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Get started today!
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www.sigmafoodserviceus.com
Want to create a customer-enticing hot dog, corn dog, and sausage menu that satisfies customers’ cravings?