Define goals before developing a mobile app. Study other companies’ apps to get ideas.
The Dos and Don’ts of Mobile Ordering & Delivery
Do
Don't
Tie loyalty programs to mobile app ordering. It is a fly wheel that will pay future dividends.
Research how your brand appears in digital searches. Does the Google knowledge card look good and link back to the first-party guest experience? Google offers many helpful tools here.
Give shoppers the brand experience they expect, ensuring orders are accurate, on time and can be paid for via the app. Clunky apps will just annoy them.
Have an established foodservice brand before launching a mobile ordering app. Otherwise, you will not stand out.
Consider operational elements. For example, how to set up curbside pickup or which bags/containers work best for different foods.
Rely soley on a third-party partner as an e-commerce solution. Without a first-party app, you are not top of mind.
Make your mobile
ordering menu too limited. Shoppers who cannot find their favorites will explore other options.
Vary items by store; offer top sellers chainwide.
Spend tons of money on a “super app.” Add one function at a time, get it working, and then move on to the next function.
Release an app before it is ready just to get one out there.
Test your mobile ordering app forever; launch it sooner rather than later.
Do
Don't
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