Dos + Cinco
A Profitable Pairing for Celebrations and Summertime
It’s an increasingly popular tradition in the U.S., an early kickoff to summer, a mindset that focuses on fun.
Dos + Cinco
A Profitable Pairing for Celebrations and Summertime
Cinco de Mayo is bigger than ever.
¡Salud! with cervezas
than on Super Bowl Sunday or St. Patrick’s Day.
Americans drink more beer on
Cinco de Mayo
Source: Business Insider magazine
main focus of Cinco de Mayo celebrations
Source: Nielsen+EthniFacts Intercultural Affinity Model
Imported Mexican alcohol is a
for legal-age drinkers in the U.S.
67%
of imported beers in the U.S.
Beers imported from Mexico account for
more than
greater dollar lift
Dos + Cinco
Dos + Cinco
Source: Nielsen
Dos Equis Lager had a
versus other leading Mexican imports in 2019
during Cinco de Mayo
Source: Nielsen
Dos Equis Lager grew
during Cinco de Mayo 2019
5.4%
prepare for fun and
festive times ahead
Encourage consumers to celebrate Cinco de Mayo with Mexican drinks and foods.
order Dos Equis Cinco de Mayo POS support by
March 1 for
April promotions
Start the celebration now:
Start the celebration now!
Download Dos Equis Cinco de Mayo POS support
The Fiesta Continues in Summer
Consumers spend
Source: Efficient Market Services
during a summer week with a holiday
million
$500
more
happen in the summer months
of beer
50%
SALES
Source: Nielsen
Mexican imports grew
in summer 2019, with a
9.6%
Source: Nielsen
9.2%
dollar lift on display
Cans & Cantinas:
The Summer of Dos
cans drove
NEW!
higher than total Mexican imports
6.4%
growth in
summer 2019,
with display lifts
37%
Source: Nielsen
Kick off the Summer of Dos + Summer of Cans
For 2020, Dos Equis is offering limited Edition summer cans
Start the fiesta now for a successful Cinco de Mayo and summer ’20!
Click Here to Contact Us!
REPLAY
NATIONAL EDITION
TEXAS EDITION
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TO BRING THE
PARTY TO YOUR SHOPPERS
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TO BRING THE
PARTY TO YOUR SHOPPERS
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