FUELING
A singular vision for the future.
Today's always-connected customer demands a smarter gas station.
Cloud-connected. Engaging and intuitive to navigate. Personalized to their needs.
Meet the fastest way to get your business there – with next-generation technologies to streamline operations and nimbly adjust to changing consumer behavior.
Meet Dover Fueling Solutions (DFS).
Your Partner for the Digital Journey
The right technology partner can help shift your c-store operations from site-operated manual systems to more flexible cloud-based systems with the capabilities to reimagine what a c-store can be.
Headquartered in Austin, Texas, Dover Fueling Solutions is a global company with a significant manufacturing and technology presence in key global markets and a reputation for the fuel and convenience industry’s most compelling end-to-end solutions.
advanced fuel dispensing equipment
The company came together in 2016, when the Dover Corporation brought together a family of iconic brands…
…Each highly celebrated for its leadership and innovation.
Dover Fueling Solutions embraces an entrepreneurial, open-innovation mindset: working with outside partners like Microsoft, providing seed funding for technology startups, and jointly innovating with some of its biggest customers to offer the right and best market solutions.
Moving the Needle in Business
Of course, innovation just for innovation’s sake isn’t enough — it’s critical to align those processes with customer needs.
Dover Fueling Solutions has invested in product marketing teams, allocated resources to enable more voice-of-customer programs, and partnered with top distributors to tap customer insights and better understand operators’ needs.
Running the day-to-day operations of a fuel retail business isn’t without its challenges. We work hard to help move the needle in all areas of our customers' businesses. It's been a huge focus over this past year.”
Even so, there are times when industry mandates, such as EMV compliance or unanticipated pressures like COVID-19, prompt new urgent demands. Dover Fueling Solutions works to not only support operators through such challenges, but also helps them to see the opportunities.
For example, upgrading technology to address payment technology regulations can also offer a return on investment:
Identifying fuel loss in real-time
Or, how simple adjustments can preserve operators’ investments.
We retrofit old equipment, help reduce maintenance, and boost ROI to preserve that cost of ownership. We’re building platforms that can be flexible over time.”
See how the DFS DX Connected Solutions Platform makes it happen
DFS DX™ is the industry’s first open, global platform with a suite of cloud-based solutions that enable intelligent fueling and retailing.
Working from a single interface—Microsoft’s Azure IoT platform—operators can gather data points to optimize every segment of business in real-time:
Reduce maintenance costs and site visits with remote asset monitoring and software updates.
“The beauty of the platform is that it’s stackable. With our excellent network of distributors, operators across the country can access the platform and layer in services and applications to enable digital transformation that will radically advance their business.”
Transforming the Fueling Experience
The act of refueling is often referred to as a distressed purchase—driven by need, and not one people look forward to repeating.
That’s why Dover Fueling Solutions is driving innovation to make the routine errand more enjoyable and hassle-free—to bring consumers a new digital experience across the shopping journey.
The whole experience is fast, intuitive, tailored—even fun.
See how the DFS Anthem UX USER EXPERIENCE platform makes it happen
Consumers have become acquainted with interesting displays at the pump. But the DFS Anthem UX™ user experience platform, available on the Wayne Ovation® fuel dispenser, is game-changing, with a dramatic 27-inch screen that stands out like a beacon.
“It’s no accident it looks like an iPhone or a control panel on a Tesla,” says Scott Negley, Senior Director of Product Management. “It’s deceptively simple, but it’s the first platform to give consumers the ability to fine-tune their experience.”
Through graphics, language capabilities, light to dark modes, and splashy ads, the Anthem UX platform offers an intuitive way to holistically integrate consumers’ fueling experience with the c-store inside.
Powering Forward with Excellence
Companies aren’t only defined by their solutions, but by their culture. So, with six distinct brands coming into the fold, how did Dover Fueling Solutions integrate?
Deepak Martin, Vice President of Global Human Resources says Dover Fueling Solutions unified executives under a singular vision of “cultivating excellence,” and empowered company leadership to integrate that mindset into every organizational practice and process.
The result:
We aren’t only defined by our products and solutions, but by our culture. We have unified under a singular vision of ‘cultivating excellence,’ and empowered company leadership to integrate that mindset into every organizational practice and process. The result? A unified company where conversations about culture and professional growth are as common as those on product development or business strategy. “It may feel like a cliché to say ‘culture eats strategy for breakfast,’ but, for us, it’s true.”
Shifting to a Neighborhood Hub
Fuel retailing has come a long way since the ’90s, when everything ran on individual components and multiple controllers were required to operate a single site.
Since then, everything has come together: first, with more powerful computer and software-based controllers and, now, with the hardware and complexity removed as everything heads into the cloud.
So, what’s next?
Vice President of Business Development Kurt Dillen says we’ll soon start to see a radical shift in business models:
The forecourt will transform to an “energy hub,” with electric vehicles and hydrogen cars alongside traditional gas-powered ones.
Moving
Technology is soaring in this new economy. Building innovative partnerships now can not only help you keep pace, they can help you move the needle and advance your own path into digitalization.
Are you ready to make that change? And will you prepare your site, station, and network to take advantage of our dynamic future?
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Scott Negley
Senior Director of Product Management
Kendra Keller
Vice President & General Manager, North America
Deepak Martin
Vice President of Global Human Resources
Dover Fueling Solutions
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Consumers will look to c-stores as neighborhood gathering spots—places to enjoy a meal or coffee, or simply to relax while cars are fueling or charging.
C-stores will focus more on consumer needs over those of their vehicles, with new revenue streams coming out of services like package pick-ups or dry-cleaning.
Better engaging consumers through loyalty or promotions
Prompting shoppers inside for higher-margin purchases
Innovative technologies.
Iconic brands.
a unified company, where conversations about culture and professional growth are as common as those on product development or business strategy.
Take Dover Fueling Solutions.
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Kendra Keller, Vice President and General Manager, North America
Identify fuel loss from a variety of sources: leaks, theft, evaporation and fuel delivery errors.
Boost sales with targeted media at the pump that propels consumers into the store.
DFS Anthem UX
TM
27” High-resolution touchscreen
The main display is stunning and inviting, the functionality is intuitive and seamless. This modern marvel integrates sales and volume information and gives consumers grade selections directly on the screen for greater premium fuel visibility.
Personalize your customer's experience
No one knows your customers like you do. Tailor advertisements based on your customer’s buying habits, with unique messages during each phase of the fueling process. Leverage dayparts to target consumers based on time of day such as breakfast specials during morning commutes.
It's Entertaining
Multi-channel media selection provides customers with their choice of content. Local weather and traffic information will always be readily available, as well as an array of other entertainment and information options. The opportunities are limitless.
Anthem UX is Multi-lingual
The Anthem UX platform has multi-language capabilities to serve a diverse customer base. Customers will have the option to be served in their language of choice. This can be selected during the transaction, along with screen contrast and volume options.
More payment choices for customers
The Anthem UX platform gives customers what they want more than anything: choices. It supports contactless cards and mobile payment, such as Apple Pay and Android Pay, all while securing customer data with the option to leverage the most secure wireless network for data transmission through AvaLAN Networks.
WATCH THE VIDEO TO LEARN MORE ABOUT DFS DX
into the
future…
electronic systems and payment
automatic tank gauging
media SOLUTIONS
point of sale SYSTEMS
wetstock management solutions
EV CHARGING solutions
FORECOURT IoT SOLUTIONS
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To Discover How Dover Fueling Solutions Can Enhance Your Business...
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FPO
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Your Partner for the Digital Journey
Moving the Needle in Business
Transforming the Fueling Experience
Powering Forward with Excellence
Shifting to a Neighborhood Hub
Moving to the Future
The system recognizes an approaching patron and awakens the dispenser from idle to greeting mode.
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The oversized touchscreen brings 27” of selling power to your business. Promote higher octane fuels, drive customers in-store with targeted advertising and increase spend per visit by upselling site services from the dispenser.
Payment is convenient, and data from the interaction can help enrich your understanding of your customers’ preferences and needs.
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