Distinguishes
C-store Channel
Whether enjoying a moment alone or celebrating with friends,
Newness Sparks Sales in Cigars
C-stores retailers might be missing out on an opportunity to expand their share of the market if they don’t inject newness into the mix. There is also basket-building potential since beer and spirits go hand in hand with cigars.
Go All in on
All-Natural Leaf
New Dutch Leaf fills a gap in the market for a premium, all-natural experience without sacrificing quality. Crafted to meet the highest standards, the cigars are produced to maintain consistency and every batch undergoes quality testing to ensure these standards are met.
An incredibly smooth experience is delivered by the 100% natural leaf wrapper that does not contain paper or binders. The larger, thicker wrapper retains higher moisture, delivering a long, slow burn cigar smokers want.
Dutch Leaf does not cannibalize from existing Dutch sales because each product is created for a different experience. And stocking new Dutch Leaf can drive sales across the store snacks, beer and other items.
Cigar Innovation
11.5%
The category is on a growth trajectory, delivering an annual compound growth rate pegged at 11.5%
of consumers who tried a new brand in a study indicated plans to repurchase
of customers enjoy when companies bring new products to market
Source: Amplitude
Source: McKinsey & Company
outperforming natural leaf and homogenized tobacco leaf. All-natural leaf products produce 60% of sales—and account for 42% of total natural leaf volume.
Igniting Sales Leaf by Leaf
• Dutch Leaf yields greater profits per pouch versus the leading competitor, delivering a penny profit of $0.56.
• C-stores stocking Dutch Leaf can sell, on average, 66 sticks or more than one box per week, per store. The brand is poised to convert shoppers and build loyalty.
Give shoppers the experience they want with
Dutch Leaf, an innovative launch from a legendary master brand.
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Dutch® and Dutch Masters® are registered trademarks of ITG Cigars Inc.
fastest growing
outperforms
contributes 59%
42% of total natural leaf cigar volume
63%
73%
Find out more
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Being first to market with innovation keeps C-stores relevant with shoppers.
people love their cigars.
- higher than overall store sales projections (2.9%).
Source: Beer Chronicle
Dutch Leaf Answers Quest for Premium, All-Natural LEAF and Newness
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The all-natural leaf segment is the fastest growing in the mass market cigar category,
$0.56
penny
profit
Sales are incremental:
• Pizza and Hot Dog Boxes
• Soda Slings
• Snack Caddies
and more!
The best way to launch a new item is to make an impact.
Make the Most of Your Valuable Shelf Space
(click)
Dutch Leaf has an array of traffic-stopping displays and promotional vehicles to introduce customers the new all-natural leaf breakthrough including:
FOR TRADE PURPOSES ONLY