Go With
The Growth
All-natural leaf drives category growth for cigars. Adult consumers want realness, smoothness, and the most natural smoking experience. Stock up with Dutch Leaf now to meet demand.
Source: MSAi Latest 26 weeks ending 07/31/2021
is gaining traction and building transactions
segment outperforms natural leaf and HTL growth
is contributing to 73% of total natural leaf segment growth
cigars account for 39% of total natural leaf cigar volume
24%
All-Natural Leaf shopper growth v LY
All-Natural Leaf
shopper spend/trip v LY
6%
Numerator Shopper Metrics Latest 26 weeks ending 07/25/21
Elevate Your Offer with
Dutch Leaf
Opportunity to attract new adult consumers
more
100% natural leaf wrapper
100% natural leaf wrapper
Opportunity to attract new adult consumers
Opportunity to attract new adult consumers
100% natural leaf wrapper
No paper. Just tobacco
Signature Dutch Master promise - slow burn for long, even smoke
Available in three blends - Real Sweet, Ripe Berry, Pure Tobacco
DRIVES Cigar Sales
Growth
Growth
Growth
Growth
Drives
All-Natural
Leaf Segment
No paper.
Just tobacco
No paper. Just tobacco
Signature Dutch Master promise - slow burn for long,even smoke
Signature Dutch Master promise - slow burn for long, even smoke
Available in three blends -
Available in three blends - Real Sweet, Ripe Berry, Pure Tobacco
Real Sweet,
Ripe Berry
Pure Tobacco
Proof is in the Profits
Source: MSAi Latest 26 weeks ending 09/19/2020
Dutch Leaf delivers value, higher spending in the robust all-natural leaf segment
Smokes the competition: Greater profitability per pouch than competitive brands
Leads to higher sales
All natural MMC adult smokers purchase more sticks on average
9.6 versus 7.6 (sticks)
9.6
7.6
Believe in the Leaf
Door decals
Bollard cover
punch
High impact displays
pack
point of sale
Dutch is the master of the category
#1
55%
+112MM
in percent growth in stick volume
jump in sticks sold
sticks vs LY
Sorted.
Come visit us at the 2021 NACS Show, booth #1739, to experience the traffic pulling power of Dutch Leaf.
NACS Booth 1739
Crafted.
Mastered.
Introducing Dutch Leaf –
The New Natural.
natural leaf wrapper
100%
All-Natural Leaf:
•
•
•
•
GO
*
*
Source: MSAi Latest 26 weeks through w/e 9/19/2020
sold per store per week (on average)
37 units
GO
Dutch® and Dutch Masters® are registered trademarks of ITG Cigars Inc.
Source: MSAi Latest 26 weeks through w/e 7/3/2021
