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From a truck and SUV wiper blade with a blade change indicator and imprinted blade size ID on the spoiler to a new granola bar with a customer-pleasing light texture, to a premium mattress made with CertiPUR-US® certified foams and dual-action cooling technology, the winners of 2023 Product of the Year Awards prove — beyond a doubt — that two years post-Covid, innovation is flourishing in the Consumer Packaged Goods (CPG) industry.
“Entirely new 2023 categories of Product of the Year award winners further demonstrate the ever-evolving trends we are seeing in the U.S. market,” says Mike Nolan, Global CEO of Product of the Year Management. “As a company we’re thrilled to be at the forefront of recognizing these products for top performing function, design, packaging, or ingredients.”
Product of the Year — the largest consumer-voted award for product innovation — was established more than 30 years ago in France and now operates in more than 40 countries. The goal is the same today as it was at its inception: to guide consumers to the best products in their market and reward manufacturers for quality and innovation.
In the U.S., the Product of the Year seal is backed by the votes of 40,000 consumers. For shoppers, it is a shortcut that can save time and money while shopping; for manufacturers of the winning products, it communicates a powerful marketing message proven to increase product trial, awareness, distribution, and sales.
Nolan says Product of the Year is more valuable now than ever considering how the retail marketplace has evolved.“
The level of access that consumers have to products today is unprecedented — far beyond retail aisles, they have DTC options, grocery delivery in the palm of their hands, and they can watch their favorite influencer review items they’re considering purchasing in real time,” Nolan notes. “Product of the Year is an established and increasingly relevant resource for CPG companies, helping their products stand out, and be understood and trusted by their customers.”
Kristin Kroepfl, CMO of Quaker Oats North America, says the company is thrilled about winning the 2023 Product of the Year Award for its Quaker Puffed Granola — an innovative breakthrough in the ready-to-eat granola segment thanks to its light and crispy texture that addresses consumers’ desire for an alternative to all of the hard granola products in the market today.
Product of the Year Winners Prove
The 2023 Product of the Year Winners are here! To celebrate their arrival, winners from Nectar and Bob Evans sat down for a virtual chat with Jessie Dowd, Editorial Director of Path to Purchase Institute, to share how valuable the awards are to their companies. Meet them and see the winners here!
Be sure to enter the 2024 sweepstakes HERE for a chance to win a bundle of the 2023 winning products.
Personal care & wellness
Submit for 2024 Awards
The largest consumer-voted award for product innovation
Select a category to explore the winners.
Product of the Year is an established and increasingly relevant resource for CPG companies, helping their products stand out, and be understood and trusted by their customers.”
— Mike Nolan, Global CEO of Product of the Year Management
Knowing that the consumers surveyed by Product of the Year recognize Quaker Puffed Granola as a great addition to their pantries, breakfast table and beyond is extremely rewarding for me and our team.
— Kristin Kroepfl, CMO of Quaker Oats North America
Scroll down to learn more
Winning is a testament to the hard work that the team has done and continues to do and definitely should share with the world.”
— Ran Reske, CEO of NectaR
Interview with RAn Reske, Nectar
Interview with Tony fung, Bob Evans
“Knowing that the consumers surveyed by Product of the Year recognize Quaker Puffed Granola as a great addition to their pantries, breakfast table and beyond is extremely rewarding for me and our team,” Kroepfl says. “This award will be helpful to share as we look to connect with even more consumers….we’re just embracing the moment and the fact that the consumers included in your survey have voted Quaker Puffed Granola a 2023 Product of the Year!”
Ran Reske, CEO of Nectar, also is excited about the company’s win for its Nectar Premier Mattress made with CertiPUR-US® certified foams. The honor, he says, “is a testament to the hard work that the team has done and continues to do.” And it is something Reske said Nectar “definitely should share with the world.”
The company will do that by posting information about the award on its website and using it in their marketing materials. “This is something that we’re really proud of,” he says.
“We are a direct-to-consumer company, and our job is to consistently innovate…all day, every day. We like to set the bar really high,” says Reske, who notes that winning the award has set a new, high bar for Nectar. “And we can’t go below the bar. We only have to exceed the bar…to make sure that every year we continue to do better [and that] we continue to innovate to make sure we continue to win this award every year.”
Product of the Year accepts entries every year from CPG companies that demonstrate innovation in function, design, packaging, or ingredients. Entered products are placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative online study conducted by Kantar, the world’s leading marketing data, insight and consultancy company.
Winning products, announced in February of each year, are included in Product of the Year’s national marketing program, and receive the right to use the Product of the Year honor and logo in their own marketing and sales communications for two years.
Cascade Platinum Plus
New Cascade Platinum Plus delivers Cascade’s BEST-EVER clean. The new pods are bigger and better, and packed with more scrubbing and grease fighting power. You can skip the sink (a place where customers spend two hours per week, today) and finally trust the dishwasher to wash the dishes — this means no more prewashing! The super-packed dishwasher detergent pod has a new, powerful combination of cleaning ingredients that rehydrate and scrub tough, dried-on food while leaving you with spot-free, cabinet-ready dishes.
Procter & Gamble
Auto Dish Care
2023 Product of the year:
Rain-X Truck & SUV Wiper Blade
What is the Rain-X Truck & SUV wiper blade? It’s the newest, premium Rain-X wiper blade engineered for all your driving adventures. And this wiper blade is different. It’s bigger, badder, and rugged weather tough. It provides the benefits drivers want most: great wipe performance in tough weather conditions, and features graphene technology for extended durability. Bonus features include a blade change indicator and first-to-market blade size ID imprinted on the spoiler!
ITW Global Brands/Rain-X
Say yes to the moments that matter without the worry of germs with FamilyGuard®. A simple, intuitive line of disinfectants, that eliminates the tradeoff between safety and efficacy. These formulas provide uncompromised protection for your loved ones by disinfecting the surfaces your family touches most, even where kids and pets play. FamilyGuard® kills 99.9% of germs*, including the virus that may cause Covid-19. Family time is one spray away with FamilyGuard®.
*Use as directed. See label for details.
S.C. Johnson & Son
FamilyGuard® Brand Disinfectants
Ziploc® Endurables™ are designed to go directly from freezer, to oven, to table, to dishwasher. Thanks to their durable food-safe silicone material, Ziploc® Endurables™ can withstand extreme temperatures, so you can bake (up to 425°F), boil, steam, microwave or sous vide a full meal in them. Plus, the thoughtfully designed Cool Grab Tabs™ allow for easy handling after heating. Ziploc® Endurables™ come in 5 different sizes — grab them all for infinite mealtime possibilities!
The Nectar Premier mattress features five performance layers, including a poly-blend cover with polyethylene, which provides that cool-to-the-touch sensation to keep you cooler while you sleep. The Nectar Premier’s foam layers include a 3-inch gel-infused memory foam with phase change material to help you sleep cool, a 3-inch soft transition foam for that “just right” feeling, and a 7-inch firm base foam, all supported and held tightly together by our bottom cover layer. The Nectar Premier mattress has been specifically designed to create the perfect balance of firm support and soft, cradling comfort. Additionally, all of the foams used in the Nectar mattress are CertiPUR-US® certified. Each mattress comes with a sleep bundle (sheets, mattress protector and pillows at a $499 value).
Resident Home LLC
Nectar Premier Mattress
Sky Wellness CBD Sleep Gummies
A good night’s sleep just got yummier! Sky Wellness CBD Sleep Gummies are just what you need to unwind your mind, relax your body and dive in to a gratifying and restful sleep. With 25mg of USA Grown Broad Spectrum Hemp Oil in each gummy, the chews are gluten free, THC free, vegan, and boast a naturally delicious blueberry vanilla flavor. Added bonus? To boost your restfulness, CBN has been added, the cannabinoid most known for sleep. The benefits of CBN have been studied for anti-insomnia effects and may be one of the most beneficial cannabinoids in promoting healthy sleep habits. A good night’s sleep just got easier!
Carmex Weather Guard Lip Balm
Whether you’re swimming, skiing or staying active outdoors, Carmex Weather Guard helps keep lips protected. With SPF 30 broad spectrum sunscreen to help provide protection against sunburn, this moisturizing lip balm also protects against the drying effects of wind, is water resistant for up to 80 minutes and is enriched with cocoa butter. Carmex Weather Guard lip balm helps moisturize and protect your lips every day, every season and everywhere you go!
Nature's Bounty® Optimal Solutions® Hair Growth
As we age, hair follicles can switch from growing normal hair to growing thinner, shorter peach fuzz, making hair appear less thick, full and healthy. Nature’s Bounty® Optimal Solutions® Hair Growth Capsules provide vital nutrients and structural support for existing hair growth, increased thickness and healthier, fuller looking hair.
• This One Per Day Advanced Hair Complex has Clinically Shown results in 12 weeks.
• Brought to you from the #1 Brand For Hair, Skin & Nails
Nestlé Health Science
Nature's Bounty® Optimal Solutions® Advanced Hair Skin & Nails
Give your beauty routine an upgrade with Nature’s Bounty® Optimal Solutions® Advanced Hair Skin & Nails Softgels, Gummies and JellyBeans! This Advanced HSN line up is packed with 2X the Biotin† to support beautiful hair, glowing skin, and healthy nails. Plus added Vitamin A for skin health and antioxidant Vitamins C and E.
• The Gummies and Jellybeans are Non-GMO and bursting with delicious flavors.
• The Softgels contain 11 key nutrients, are Argan Oil infused and added Hyaluronic Acid.
• The perfect supplements to add to your beauty regimen from the #1 Brand for Hair, Skin & Nails.
Nestlé Health Science
MSRP: Softgels - 150ct $18.99, Jelly Beans – 80ct $19.99, Gummies – 80ct $11.96
Women's Daily Supplement
Dial® Body Wash
Dial® Body Wash has “DIALed up” for an experience that’s better-than-ever. The new formula features HYDRACLEAN COMPLEX™, developed without sulfated-surfactants and tested by dermatologists to cleanse deeply while being gentle on skin. The products have been approved under the Leaping Bunny cruelty free program and now include vitamin E. The packaging has been revolutionized to improve ergonomics and sustainability, now featuring a 100% recycled plastic bottle and a cap that contains 25% less plastic.
personal care &
Children's ZYRTEC® Allergy Chewables
Children’s ZYRTEC® Dye-Free Chewables are now available nationwide! This convenient chewable format is perfect for on-the-go occasions! The new product launch offers flexible dosing with a 2.5 mg option indicated for children 2+, and a 10 mg option indicated for children 6+. Both options provide consistently powerful 24-hour relief for your kids’ allergies* all year round and are available in a great tasting, kid-friendly grape flavor! This safe and effective product comes to you from the #1 Pediatrician recommended brand** for children’s allergies.
Johnson & Johnson Consumer Health
Dulcolax® Chewy Fruit Bites
Dulcolax® Chewy Fruit Bites are the first and only laxative chewy bite — backed by 70 years of trusted constipation relief! Available in Cherry Berry or Assorted Fruit-flavor, Chewy Fruit Bites provides fast, gentle relief in as little as 30 minutes to 6 hours. These great-tasting chewy bites work naturally with the water in your body to provide constipation relief, putting you comfortably in control. Each bite contains 600 mg of the active ingredient magnesium hydroxide.
Sanofi Consumer Healthcare
Icy Hot® Pro
Everyone wants to stay physically active and strives to achieve higher limits — but pain may get in the way. ICY HOT® PRO — a line of products that delivers a unique and powerful combination of two maximum-strength pain relievers (menthol and camphor) — can help. They work together to deliver targeted, fast acting and penetrating pain relief to help relieve muscles and joint pain. Available as a cream, spray and no mess massaging applicator.
Sanofi Consumer Healthcare
Topical Pain Relief
Nature's Bounty® Optimal Solutions® Metabolism Booster
Nature’s Bounty® Optimal Solutions® Metabolism Booster is a breakthrough formula to promote abdominal fat loss & boost fat metabolism.
• Features a unique combination of plant-based actives clinically shown to support weight management: Citrus Extracts help break down stored fat and reduce waist circumference
• Black Ginger promotes abdominal fat loss by converting fat into cellular energy
• Brought to you from the #1 Brand For Hair, Skin & Nails.
Nestle Health Science
Aspercreme Flexi-Motion successfully launched in the US February 2022 at CVS, Target and Walgreens! This first of its kind wellness device represents Sanofi’s first steps into drug free solutions. It promotes healthy movement using a unique technology that works with your body’s natural recovery process, increases your body’s blood flow and lasts five days. Flexi-Motion encourages consumers to move their Aspercreme, further expanding the brand into mobility solutions.
Sanofi Consumer Healthcare
Nature Made® Wellblends™
Nature Made® Wellblends™ is a complete line of scientifically designed blends that target your unique sleep, stress, and immune health needs. Nature Made scientists studied the interconnectedness of sleep, stress and immune health and discovered when one is off, it impacts the other two. Whether you need stress relief, immune or sleep support, or a combination, Nature Made® Wellblends™ has an ideal blend to help you find your balance.
ALDI-exclusive Specially Selected French Baguette
ALDI-exclusive Specially Selected French Baguette is ready to heat and serve as a delicious side to any main dish or slice it up to serve bruschetta on.
Quaker® Puffed Granola is unlike any other granola you've tried! It’s a uniquely satisfying blend of whole grain oats, brown rice crisps and dried fruit pieces that makes up its delicious, light and crispy texture. It comes in two delicious flavors, Blueberry Vanilla and Apple Cinnamon, and can be enjoyed over yogurt, with milk or as a snack on the go.
Quaker® Puffed Granola
ALDI-exclusive Emporium Selection Feta Block Assortment
ALDI-exclusive Emporium Selection Feta Block Assortment includes Traditional Feta, Traditional Feta in Brind and Tomato & Basil Feta. Enjoy crumbled on a salad or in a sandwich!
ALDI-exclusive Burman's Dipping Sauces are a great addition to any meal. The Chicken Dipping Sauce is creamy, sweet and savory. The Polynesian Sauce is tangy tomato with signature spices and pure cane sugar.
ALDI-exclusive Burman's Dipping Sauces
Hot Pockets® Deliwich
When it’s your job to wake-up early, pack lunches for the kids and get everyone out the door to start their day, every minute counts! NEW DELIWICH sandwiches from Hot Pockets® are the ultimate win-win for parents. These thawsomely portable sandwiches can be thawed OR heated. So, you’ll be ready to satisfy your hunger, anytime and anywhere. Pack it for lunch or take it to go. Deliwich is ready to eat when you are!
Pasta-Roni Heat & Eat is a convenient and flavorful pasta that takes some of the “prep” out of meal preparation. Pasta-Roni cooks directly in its microwaveable pouch and takes only 60 seconds in the microwave to be ready to enjoy. Just Heat and Eat. Delicious as a side, added to a recipe, or enjoyed on its own.
Available in Penne Alfredo and Rotini Marinara.
Pasta-Roni Heat & Eat
ALDI-exclusive Sundae Shoppe Gelato
ALDI-exclusive Sundae Shoppe Gelato Ice Cream is available in Caramel Cookie Crunch and Triple Chocolate.
ALDI-exclusive Benton's Keto Cookies are grain free with up to 4 grams of protein per serving. Choose from Chocolate Chip or Snickerdoodle varieties.
ALDI-exclusive Benton's Keto Cookies
CVS Health Adult Electrolyte Cherry Pomegranate
CVS Health Adult Electrolyte Solution quickly replenishes fluids, zinc and electrolytes to help prevent dehydration. Our Chilled Cherry Pomegranate flavor provides you a delicious way to replenish electrolytes for fast and effective rehydration.
HARIBO Berry Clouds
HARIBO Berry Clouds is a unique, triple-layered gummi with a soft and sweet chew that kids and grown-ups will love. Berry Clouds come in dreamy cloud shapes that highlight their irresistibly soft and fluffy texture. Coming in a mixed assortment of three “berry” delicious flavors including blueberry, wildberry, and strawberry, they’re sure to have you floating on cloud nine.
HARIBO of America, Inc.
Bob Evans Mashed Cauliflower provides a full serving of vegetables and is made with real ingredients to satisfy even the most discerning taste. Designed to make you feel a little bit healthier. Ready in 4 minutes! No prep or clean up required. A win for everyone at the table!
Bob Evans Farms
Bob Evans Mashed Cauliflower
ALDI-exclusive Park Street Deli Sweet Snack Selects
ALDI-exclusive Park Street Deli Sweet Snack Selects are a good source of calcium with a combination of cheese and a sweet side. Choose from Mild Yellow Cheddar Cheese with Roasted Almonds, Raisings & White Chocolate Chunks, Monterey Jack Cheese with Dried Cranberries, Dark Chocolate Chips and Banana Chips, or Sharp White Cheddar Cheese with Milk Chocolate Chunks, Raspberry Flavored Dried Cranberries and Graham Cracker Bites.
ALDI-exclusive Friendly Farms Non-Dairy Whipped Topping is available in Coconut and Almond varieties. Enjoy on your favorite dessert, with fruit or even on your coffee!
ALDI-exclusive Friendly Farms Non-Dairy Whipped Topping
Takis® Hot Nuts™ Fuego®
Face the Double Crunch Intensity! Take your snacking to the next level with Takis® Hot Nuts™ Fuego®, the only brand that combines double crunch technology and the much-loved intense Fuego® flavor all in one satisfying bite. Crunch your hunger in half with the perfect snack peanut that will leave you wanting more.
Dole Packaged Foods, LLC’s newest member of the Boosted Blends® Smoothie family is Berry Spark™, a blend of frozen blueberries, banana, and blackberries with Boosted Cubes to support brain health. Boosted Cubes, included in every pre-portioned bag, are fruit-based nuggets crafted with brain health supporting ingredients like banana, acai, cherry and flax seeds. At $10.99, Berry Spark™ comes with four 8 oz individual servings that easily blend with the milk of your choice.
Dole Packaged Foods
DOLE® BOOSTED BLENDS® Berry Spark Smoothie
El Monterey® Signature Chicken, Cheese & Rice Chimichangas
El Monterey® Signature Chicken, Cheese & Rice Chimichangas are made with flavorful chicken, Monterey Jack cheese, juicy tomatoes, green chiles, and authentic Mexican spices in an oven-baked tortilla. A delicious lunch, dinner, or after-school snack!
Snack & Appetizer
Organic Valley Lactose-Free Flavored Creamer in french vanilla and sweet cream
Organic Valley’s new lactose-free Flavored Creamers are available in French Vanilla and Sweet Cream. They have 40% less sugar than the leading national brand and no artificial ingredients, with a deliciously-smooth, rich flavor that will enhance any coffee or tea beverage without overpowering it. Better yet — they include all-organic ingredients, and that means real dairy from cows that are raised without antibiotics, toxic pesticides, or added hormones.
ALDI-exclusive Zarita Margarita is a ready to drink mix. It is a perfectly balanced alternative to the classic, crafted with agave and fresh lime juice or sweet strawberries.
ALDI-exclusive Zarita Margaritas
ALDI-exclusive Don't Mind If I Do Sauvignon Blanc
ALDI-exclusive Don't Mind If I Do Sauvignon Blanc is a dry white wine with aromas of grapefruit and citrus with a hint of fresh cut grass. It pairs well with duck, chicken, pork and mushrooms. It has zero sugar and only 85 calories per serving.
Nitro Pepsi is an entirely new, deliciously smooth beverage experience that is easy-to-drink — the first cola of its kind. Infused with nitrogen to create a velvety foam head, the unique process transforms what you’ve always known as Pepsi into a creamier, smoother, and tasty beverage. Nitro Pepsi is available in Signature Cola + Vanilla flavors wherever Pepsi products are sold.
Soylent Complete Nutrition Shakes
This creamy & delicious chocolate protein nutrition shake is packed with 28 immune-supporting vitamins and minerals, 20 grams of plant protein, and only one gram of sugar. It’s perfect for breakfast or lunch to keep you full and focused throughout your day.