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Packaging Changes Call for Stronger Adhesives

Stronger Adhesives

SAFETY...

SUSTAINABILITY...

*Paper savings depend on the text and graphics printed on the receipt

The TM-L100 features paper savings of up to 47% more space per label, and supports 80mm, 58mm, and 40mm paper widths*

Less Waste

How operators can help reduce waste, improve accuracy, and stay innovative

That said, customers want solutions and services that help make their mundane but necessary tasks — like ordering food or checking into a hotel — quicker, more convenient, and more accurate. Small changes like adding liner-free labels can have a big impact.    

POS terminals (traditional, fixed)

20%

39%

23%

67%

7

With the rise in different ways to pay, operators are prioritizing technologies that can work with what they already have – fast.

6

6

76%

50%

48%

4

76%

50%

48%

7

In 2016, printed labels were introduced to track inventory and standardize pricing. Today, the label also helps improve production, consolidation, and customer handoff, while maintaining a stay on brand — playing a large role in customer satisfaction. 

Quick-Service-Restaurants

Click-and-collect

Logistics

Increased order accuracy and food safety

6. HT, “2024 POS Software Trends Study”

67%

26%

$1.9B

$3.0B

7%

2023

2033

Extensive liner-free media support 

Flexible 

Reliability you can count on

Online ordering 

Label-taken 

Dynamic

Smart 

USB network tethering

Advanced paper-saving features

POS peripheral support

5

4

6

8

9

5

Driving 

To Go

Linerless 

the Need 

3

Trend No. 1

Trend No. 2

With a growing emphasis on sustainability, there is a burgeoning opportunity for linerless labels that are eco-friendly and contribute to a circular economy. Labels made from recycled or biodegradable materials and those that support recycling initiatives are gaining traction.

Future Market Insights

Consumers have made it clear that they are willing to pay for more sustainable options: 80% of consumers are very or somewhat concerned about the environmental impact of the products they buy, up from 68% in 2023 and 66% in 2022.

Linered to linerless

Reduced food waste

Linerless labels can help reduce paper waste by eliminating unnecessary label backings


The TM-L100 features paper savings of up to 47% more space per label, and supports 80mm, 58mm, and 40mm paper widths* 

The Linerless 
Label Market

Liner-Free Benefits

The Industry Impact

Businessman Harry Gordon Selfridge coined the phrase “The customer is always right” in 1909. Over a century later, this sentiment rings especially true in the hospitality industry, where success starts and ends with customer loyalty.

Better Connectivity

Grab and go (cashierless checkout)

Mobile

Self-checkout terminals

 Ismail Sutaria

Order entry methods today could change tomorrow and operators need flexible solutions with rock-solid connectivity.

What the Competition 

What Are Operators Focused On?

Using technology

Productivity & efficiency

Customer experience

Back in 2012, Starbucks was known for handwritten orders on cups as a way “to form a connection between baristas and customers.”

Making Liner-Free Labels Part of the Workflow

Finally, when Katalyst introduced its catering module, having a full suite of Epson printers available that offer printing for different size invoice slips or sticky labels, has opened up a lot of opportunities.

“We work with a lot of coffee shops and bagel shops, and the liner-free labels are an integral part of their workflow, which has opened up opportunities for us in that space," said Co-Founder Cole Dillon. "Similarly, catering is a bit of an untapped market. Our catering customers are looking for a specific type of printer slip and invoice, so being able to offer them the full breadth of Epson’s solutions has been great as we move forward into different markets.”

Making the Case 

More labels on each roll may mean fewer rolls need to be purchased

Money savings in roll storage and waste disposal

Less downtime to change rolls

Optimize order flow

More sustainable with no backing paper

Better accuracy and tamper evident/safety seals

Many business types can benefit from going linerless including (but not limited to):

E-commerce

Manufacturing

Enable Your Labels to Do 

More

Less

with

To request more info,

Reduced food waste and food costs

Reduced time and mistakes associated with handwriting labels

Trend No. 3

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Long-term customer value: 67% (or $17.4M)

Over our many years of working with Epson, we’ve had very few printers that have stopped working; and very few tech support calls. We rely on Epson’s quality – every time I get a product, it’s built well and works exactly how I expect.

Anthony Rosato

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are willing to try various technologies or have no strong technology preference, as long as their orders are accurate.

1

of restaurant drive-thru customers

62% 

TREND 1: STRONGER ADHESIVES

TREND 2: BETTER CONNECTIVITY

TREND 3: LESS WASTE

58% 

In hospitality, order accuracy impacts how much potential food waste is produced.

Use of even less paper 

Reduced food waste 

*Paper savings depend on 

By incorporating linerless labels, operators can spur waste-reduction wins in other ways

Text Orders: 

Phone Orders: 

Tablets: 

Kiosks: 

The TM-L100 Liner-Free Compatible Thermal Label Printer supports a range of media — including thick and highly adhesive media — to create a variety of permanent and semi-permanent labels that can result in:

85% of restaurant operators report integration with other systems as a top functionality driving their 2024 POS purchases

83% are aiming to incorporate tablet-based POS software, which can allow wait staff to take orders and process payments right at the table

Close to a third (30%) are looking for kiosk features & functionalities in their POS purchases

Weight scale

Exceptional performance, advanced connectivity, and online ordering ready, Epson label printers are as versatile as they are capable.

Sources: 

Replacing inaccurate orders: 7% (or $1.8M)

Extensive liner-free

Flexible connectivity 

Online ordering ready

Label-taken sensor

Dynamic printing

Smart connectivity

USB Network Tethering

POS peripheral support

The adoption of self-service technologies within hospitality is at an all-time high, but there is still plenty of room for growth. This is especially evident post-pandemic, as online orders, curbside pickup, delivery, and fulfillment methods rapidly evolved to meet ever-changing social distancing requirements.

Packaging also became a focal point for consumers and operators, resulting in two major themes:

Food theft of delivery and pickup orders resulted in the need for more tamper-evident “safety seals.

Consumers still voiced the need for more sustainable or eco-friendly packaging, resulting in innovative packaging surfaces like corrugated cardboard and wax papers.

While sustainability and safety changes to packaging are essential, stronger adhesives are also crucial to ensure labels stick and provide necessary information. Each label that stays put provides better order accuracy and more repeat customers.

of consumers cite order accuracy as the most important factor that would inspire a repeat visit to the drive-thru.

Over the projection period, the linerless label market is expected to surge at a CAGR of 4.9%.5

In the hospitality industry, technology is switching up order entry models to deliver quicker, more convenient service:

Mobile Apps: 

Traditional POS Systems: 

Percent of operators reporting technologies that they have in place or are currently upgrading:

Analysts foresee a bright future for the linerless label market, driven by eco-friendly trends, advanced adhesive tech, and increasing demand for customizable, durable labeling solutions. 

That’s why the TM-L100 can be easily integrated into existing POS systems, thanks to embedded ePOS capacities. The printer also has Bluetooth, WiFi, USB, Serial, and Ethernet connectivity capabilities, and device charging models (to charge peripheral devices such as a tablet), so operators can future-proof their businesses whether they are ready for it today, or need it tomorrow.

In fact, 76% of operators say using technology in a restaurant provides a competitive advantage, with 50% of operators devoting resources to making the dining area more productive and efficient in 2023, and 48% invested in enhancing the customer experience.

In fact, 76% of operators say using technology in a restaurant provides a competitive advantage, with 50% of operators devoting resources to making the dining area more productive and efficient in 2023, and 48% invested in enhancing the customer experience.

In 2015, restaurant owners Bill and Patti Roland created Katalyst, an updated point-of-sale system that transformed their business – which included finding a reliable POS printer partner.

Inaccurate deliveries via GrubHub, Uber Eats, DoorDash: 26% (or $6.7M)

Reliability you can count on 

Advanced paper-saving

Recycling, ethical sourcing, and zero waste goals are viewed as 'really important' by over one-third of shoppers.

Epson makes it easy to print personalized labels on demand, in-store, and even from online orders. Its liner, liner-free, and wearable label solutions are engineered for use in a wide variety of environments, including multiple uses in hospitality, retail, and more. Epson OmniLink TM-L100 Liner-Free Compatible Thermal Label Printer advanced features include:

Katalyst works mainly with the Epson mSeries and mPOS-friendly thermal printers, as well as the Epson TM-U220 impact receipt and kitchen printers. 

A survey by Circuit Route Planner reveals that 80% of food delivery drivers have admitted to tampering with deliveries by eating the food.2

The linerless label market was predicted to be valued at $1.9B in 2023 and $3.0B by 2033.5 

For one quick-service restaurant, Market Force Information calculated the real cost of inaccuracy to exceed $26 million annually.