Finlays Helps Retailers Stand Out in the $4.1 billion RTD Coffee Category
First known for its expertise as a B2B coffee ingredient supplier, Finlays is now a one-stop-shop, collaborating with retailers to create ready-to-drink cold coffee products all under one roof.
Ready-to-Drink Coffee Sales Growth Is Soaring
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Finlays is RTD—Ready To Develop Your Brand
Ready-to-drink cold coffee
is one of the fastest growing beverage categories, valued at $4B with a year-to-year increase of 8%
U.S. sales exceeded
$4 billion in 2022
That growth presents opportunities for retailers to build custom brews that drive shoppers to their stores.
But where can retailers begin in a category where getting the right taste profile is essential?
fastest-growing categories
increase of more than 20%
Finlays offers the complete package. From ideation to finished product, Finlays collaborates with retailers and brands looking to build sales and their return on investment in the coffee category.
Build
Sales
High Value
Low Cost
80%
A custom brew presents retailers with an avenue to
fortify their brand offer high/value, low/cost options
and build their stores into the destination for coffee.
And, private brands are a way for grocers to stand out from competitors. FMI reports 80% of grocery executives plan to increase private label investments moderately or significantly in the next two years
What’s in a Finlays Private Brand? Everything
It was a natural progression for Finlays, known for its excellence in ingredients, to expand into a full-service resource. The company now offers private label, multi-serve options, including products to meet demand in the buzzy cold brew segment.
Cold brew sales are on a trajectory to percolate at a compound annual growth rate of 25% through 2028—surpassing the the coffee category average yearly gains.
Masters of Product Development:
As the leading producer of cold brew coffee extracts in the U.S., Finlays is well-positioned to develop traffic-building cold brews—as well as products in other coffee segments that are brimming with potential.
25%
With decades of experience in coffee, Finlays teams up with retailers and brands to bring visions to reality. The options are endless.
Innovative packaging delivers options from shelf stable to refrigerated solutions.
30 years
of roasting experience makes Finlays uniquely qualified to perfect flavor profiles.
The company offers
packaging capabilities and co-packing partnerships.
SIGNIFICANTLY IN THE NEXT TWO YEARS
FORTIFY THEIR BRAND offer high/value, low/cost options
AS THE LEADING PRODUCER OF COLD BREW COFFEE EXTRACTS IN THE U.S.,
Thanks to its supply chain specialists, Finlays can source raw materials to provide the best prices for high-quality products.
Finlays’ market knowledge yields the ability to scale and build a business
that helps retailers compete with national brands at accessible prices.
A trailblazer rather than a follower, Finlays keeps its partners ahead
of trends.
Finlays' marketing support allows retailers to stay ahead of competitors.
To complete the total package, Finlays delivers the highest levels of quality assurance.
As a company, Finlays is committed to sustainable production practices.
Finlays truly is a one-stop shop for private-label coffee.
Finlays and a
National Retailer Partner to Create a Signature Brand
Teamwork:
A major national retailer approached Finlays to collaborate on a house brand to compete with national players after seeing a spike in RTD coffee sales. Finlays was ready. The company had seen mounting demand for RTD and was geared up to blend brews to meet the retailer’s vision.
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Finlays' experts provided a full marketing analysis of the RTD space by harnessing the expertise of more than a decade of knowledge and insights from leading quantitative datasets.
Together, Finlays and the retailer ideated and developed a signature flavor profile that outperformed national brands in a blind consumer panel study.
As part of its one-stop solution, Finlays designed a custom bottle that helped the tailor-made entry stand out on the shelf.
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Let’s Build Your Brew Together
Achieving Your Bespoke Beverage Program is Closer Than You Realize. Ready to continue to conversation?
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In-house
and build their stores into the destination for coffee.
Source: 2023 Nielsen
Source: Food Marketing Institute
Source: Market Watch
That growth presents opportunities for retailers to build custom brews that drive shoppers to their stores.
