SCIENCE
Art &
of
Experiential Retailing
By Tim Denman and Jamie Grill-Goodman
The days of stack ‘em high, and let ‘em fly are long gone. Retail success in the modern era requires more than just an abundance of quality products. It requires a deep connection between the shopper and the retailer — a connection that is built and maintained thanks to memorable experiences.
Providing this differentiated experience demands equal parts art and science. Shopping journeys that begin online and end in the store necessitate a seamless experience that include smooth buy-online-pickup-in-store (BOPIS) operations. Meanwhile, a plethora of online options means retailers need to develop compelling experiences to draw shoppers to brick-and-mortar. From classes and developing a community feel to stores that are a destination on their own, savvy retailers are inventing new ways to foster loyal shoppers.
Once the shopper is inside the store, next-gen tech provides the high-touch experiences that today’s consumers demand. Smart screens help deploy future-forward customer-centric experiences; localized inventory ensures each individual store has the perfect product offerings for its specific clientele; and most importantly, a knowledgeable, helpful staff offers a personalized, human touch.
In this special report RIS explores the retailers that are leading in these critical areas and provides real-world examples of success. Read on to discover tips on how best to blend old-school retailing techniques with new-school data-based approaches to design and deploy the perfect retail experience to connect with your shopper base.
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Presented by:
Sponsored by:
THE
Keep Reading to Discover:
· How To Make Your
Store a Destination
· Secrets of BOPIS Success
· Power of Localized
Inventory
· Keys to Mass Personalizing
the Experience
SCROLL
SCIENCE OF
Experiential Retailing
THE
Art &
· How To Make Your
Store a Destination