Untapped Potential:
The impact of the legislation is especially crucial for C-Stores which sell more than 90% of all cigarettes.
GSK can streamline the process for retailers to be compliant while helping consumers who wish to quit smoking. The time is now to be ready to seamlessly transition as laws change.
It isn’t only about following new rules, but offering customers assistance on their wellness journeys. Smoking cessation is a growing category in C-Stores, especially Nicotine Replacement Therapy (NRT).
The Time is Now to Gear Up
Nicorette
Driven by consumer interest in wellness, smoking cessation has become an $800M category—but convenience accounts for only $3.5M!
The potential is there:
1 Center for Disease Control and Prevention, 2020
2 NACS State of Industry Report, 2019
3 Brand24, “The Ultimate Guide to Brand Awareness,” Dec 2 2020
Brand awareness is key for higher margins:
Why Add Nicorette®?
make purchases based solely on brand recognition
buy a brand name they trust regardless of price
Awareness of Nicorette® can spur sales.
Nicorette is the
An amazing
Nicorette® sales by form:
360˚marketing support seals the deal.
Social Media
Nicorette® sales flourish, especially with an optimal display!*
COUNTER DISPLAY
average 1-6 units/store/week
Merchandising Musts
*Numbers vary depending on retailer support
Retailers across the country are prepared for legislative changes while meeting consumers’ quest for products to curb or quit smoking.
Launched Nicorette® in January 2021
Join The Ranks of C-Stores Stepping Up Nicotine Replacement Therapy
Wawa®
Merchandising tactics ran from Dec. 28 to Jan. 17
Promotion: $5 off 2 units at purchase
Nicorette® is ideal for Convenience.
Perfect Partnership
The traditional C-store customer base is edging toward a healthier lifestyle, willing to try NRT products, especially the Nicorette® 10-count gum pack.
You have the power to unleash that potential revenue right now!
To order Nicorette®,
contact your GSK/Lil Drug representative today.
For more information,
click here to email
Scott Breisinger.
70%
70%
61%
61%
TV Media
eCRM
FSI & digital FSI
Digital Display Ads
In-store
Cantalina®
BACK BAR
average 1-3 units/store/week
of cigarette purchases occur in the C-stores
Americans who smoke are trying to quit
Your clientele is ripe for
23M
92%
of the
34M
Consumer Needs
Nicorette® can help C-Stores Meet
most popular
94%
94%
Gum
65%
19%
Lozenge
16%
Patch
Mid-Atlantic stores saw +66.4% lift post-promotion
Florida stores saw +56.8% lift post-promotion
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Stewart’s Shops
349 stores throughout NY and VT
Commit to front-counter placement
Moving 7 units/store/week!
Planning quarterly promotions
Converting all Nicotac® to Nicorette®
2
1
INLINE HBC
average just under half-unit per store/week
know Nicorette®!
Only 40% know Zonnic®.
Encourages consumer
Drives
purchases
Helps
conversions
more likely to choose Nicorette® gum over private-label gum
Consumers
4x
4x
more likely to choose Nicorette® gum over private-label gum
Consumers
4x
4x
NRT product, by far.
most popular
repeat
repeat
increase
increase
decisions when choosing among products
buying
buying
3
Speedway®
Circle K®
Holiday Stationstores®
7-Eleven®
ampm®
* “Tobacco product” means any product containing, made of, or derived from tobacco or nicotine that is intended for human consumption or is likely to be consumed, whether inhaled, absorbed, or ingested by other means, including, but not limited to, a cigarette, cigar, pipe tobacco, chewing tobacco, snuff, or snus; any vapor product; and any component, part, or accessory of a product containing, made of, or derived from tobacco or nicotine or a vapor product, regardless of whether the component, part, or accessory contains tobacco or nicotine. “Tobacco product” includes, but is not limited to, filters, rolling papers, blunt or hemp wraps, hookahs, and pipes.
Untapped Potential:
NRT Delivers Big Returns
The numbers are in. Smoking Cessation has become a massive category with lots of opportunity for profit.
C-stores are learning to leverage Nicotine Replacement Therapy (NRT) as an important addition to their countertop.
Nicorette® leads the way.
NEW TOBACCO LAW IN EFFECT. WE MAKE COMPLIANCE EASY.
Starting January 8, 2022, New Jersey state legislation requires all tobacco retailers* to provide printed notice within the establishment that nicotine replacement therapy products (NFTs) are available for retail sale. State operators must comply by March 18.
We at GSK believe it's the right thing to do, and we're here to help you by providing window signage, key messaging, and FDA-approved Nicorette and Nicorette Gum to ensure your compliance.
What starts in New Jersey will likely gain momentum in other states. Now is a great opportunity to get ahead of the curve and set your stores up for success with no loss of business or customer loyalty.
Disclaimer
Let's partner together to make this needed transition as easy and beneficial to your shoppers as possible.
NEW “NEW JERSEY” TOBACCO LAW IN EFFECT.
Starting January 8, 2022, New Jersey state legislation requires all tobacco retailers* to provide printed notice within the establishment that nicotine replacement therapy products (NRTs) are available for retail sale. State operators must comply by March 18.
We at GSK believe it's the right thing to do, and we're here to help you by providing window signage, key messaging, and FDA-approved Nicorette and Nicorette Gum to ensure your compliance.
What starts in New Jersey will likely gain momentum in other states. Now is a great opportunity to get ahead of the curve and set your stores up for success with no loss of business or customer loyalty.
Let's partner together to make this needed transition as easy and beneficial to your shoppers as possible.
WE MAKE COMPLIANCE
EASY.
Disclaimer
Your Shoppers are Looking for Products Like Nicorette®
Click here to Download a printable sign
1-866-657-8677 • www.njquitline.org
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Click here to order your complimentary window cling
