Untapped Potential:
The numbers are in. Smoking Cessation has become a massive category with lots of opportunity for profit.
C-stores are learning to leverage
Nicotine Replacement Therapy (NRT)
as an important addition to their countertop.
Nicorette® leads the way.
NRT Delivers Big Returns
Capture Your Share
Smoking Cessation is an $800M category — but Convenience accounts for only $3.5M!
The potential is there:
1 Center for Disease Control and Prevention, 2020
2 NACS State of Industry Report, 2019
3 Brand24, “The Ultimate Guide to Brand Awareness,” Dec 2 2020
Brand awareness is key for higher margins:
Why Add Nicorette®?
make purchases based solely on brand recognition
buy a brand name they trust regardless of price
Awareness of Nicorette® can spur sales.
Nicorette is the
An amazing
Nicorette® sales by form:
360˚marketing support seals the deal.
Social Media
Nicorette® sales flourish, especially with an optimal display!*
COUNTER DISPLAY
average 1-6 units/store/week
Merchandising Musts
*Numbers vary depending on retailer support
Retailers across the country are seizing the opportunity to carry Nicorette® and win the category!
Launched Nicorette® in January 2021
The Big Buy-In
Wawa®
Merchandising tactics ran from Dec. 28 to Jan. 17
Promotion: $5 off 2 units at purchase
Nicorette® is ideal for Convenience.
Perfect Partnership
The traditional c-store customer base is edging toward a healthier lifestyle, willing to try NRT products, especially the Nicorette® 10-count gum pack.
You have the power to unleash that potential revenue right now!
To order Nicorette®,
contact your GSK/Lil Drug representative today.
For more information,
click here to email
Scott Breisinger.
70%
70%
61%
61%
TV Media
eCRM
FSI & digital FSI
Digital Display Ads
In-store
Cantalina®
BACK BAR
average 1-3 units/store/week
of cigarette purchases occur in the c-store
Americans who smoke are trying to quit
Your clientele is ripe for
23M
92%
of the
34M
NRT PRODUCTS
like Nicorette®!
most popular
94%
94%
Gum
65%
19%
Lozenge
16%
Patch
Mid-Atlantic stores saw +66.4% lift post-promotion
Florida stores saw +56.8% lift post-promotion
SCROLL Down
Back to TOP
Stewart’s Shops
349 stores throughout NY and VT
Commit to front-counter placement
Moving 7 units/store/week!
Planning quarterly promotions
Converting all Nicotac® to Nicorette®
2
1
INLINE HBC
average just under half-unit per store/week
know Nicorette®!
Only 40% know Zonnic®.
Encourages consumer
Drives
purchases
Helps
conversions
more likely to choose Nicorette® gum over private-label gum
Consumers
4x
4x
more likely to choose Nicorette® gum over private-label gum
Consumers
4x
4x
NRT product, by far.
most popular
repeat
repeat
increase
increase
decisions when choosing among products
buying
buying
3
Speedway®
Circle K®
Holiday Stationstores®
7-Eleven®
ampm®