for the
C-store owners can enjoy great success in the HBC category when they partner with GSK and feature GSK’s Fab 5 — Advil , Excedrin , TUMS , ChapStick and Emergen-C ! All are top sellers in the
convenience market.
Leaders in Pain
Relief
The Headache
Expert
Excedrin® buyers are more
Excedrin® is the
New Advil® Dual Action has projected year-one sales of
Dual Action’s
of ibuprofen and acetaminophen is the largest Advil® innovation ever!
Lip Care Leads the
Way
TUMS® sales across all markets are
— the top brand recommended by physicians, pharmacists and OB-GYN doctors
TUMS® sales are up
Heartburn Medicine
America's #1
ChapStick® is the
TUMS® Chewy Bites are highly incremental to TUMS® brand and category — and
Upsell opportunity for
Scoring Big With Immune
Emergen-C® is the
Emergen-C® enjoys steady growth in sales with an expanded product line —
Support
Wellness
Win!
combination
$70M
Advil® is the #1 best-selling ibuprofen brand in America!
GSK supplies category leaders in pain, digestive health, lip care, cough & cold, and more. With GSK’s stellar portfolio, you’ll draw more consumers to your stores and rack up more sales at the register.
Be sure to fortify big returns with these leading GSK brands.
#1 neurologist-recommended OTC brand for migraines!
Excedrin® Migraine
for migraine sufferers, and
higher than Motrin® in Convenience
3.8x
higher than Bayer®,
loyal
#1 lip care brand in c-stores
representing nearly 50% of total lip care sales
America’s #1 antacid brand
TUMS® is
10%
Chewy Bites sales are actually 3x larger than all
of Rolaids®!
17x higher
than Rolaids® — yes, 17x!
ChapStick® Moisturizer 2 in 1 Lip Care —
8 hours of moisturization,
SPF 15 protection
innovative
+82%
in the past 8 years
#1 vitamin C/ immune
support brand
Nearly
Sources:
1. IRI Total C-Store: 52wks ending 12/27/2020
2. GSK 2020 Playbook
3. Migraine Research Foundation
4. IRI Panel Data: Reflects loyalty of Adult Excedrin® & Tylenol® buyers out of all internal analgesics buyers
5. www.tums.com website
6. IRI Total MULO: 52wks ending 12/27/2020
7. IRI CSIA Total US MULO: 52wks ending 03/25/2018
the Fab 5
Advil , Excedrin , TUMS , ChapStick and Emergen-C
are key brands that every c-store should be merchandising. Win the day at the register! Maintain the loyalty of your customers! Make sure your shelves are stocked with the Fab 5!
Trust
To order these GSK products, contact your GSK Advantage representative today or email Tom Policicchio.
than Tylenol® buyers — important to retain your customers
Excedrin® sales are
5.5x
Excedrin® Extra Strength
for consumers suffering moderate to severe headaches
year to date
Recently launched TUMS® Chewy Bites skew more to
Millennials
buyers than any other IR or H2 sub-brand
and
Gen-X
New Advil® Dual Action represents the first major internal analgesic
innovation
in the past 25 years
ChapStick® Original
continues to be #1 SKU in lip care category
Market share is nearly
1.5x
that of next-closest competitor Carmex®
2.5x
more sales
7
15
ChapStick® has
c-store SKUs in lip care
of top
back to top
1
2
3
4
5
In convenience, TUMS® sells nearly
twice
as much as Rolaids®
NEW!
Convenient-Sized —
Easy-Open Cap
1
2
2
2
3
4
1
5
6
6
7
1
6
1
1
1
1
1
6
of its closest competitor
1
than Airborne®
1
1/2
1/2
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