Exploring Generative AI for Hotels and Restaurants
By Beth Brickel, Vice President, Research, EnsembleIQ; and Robert Firpo-Cappiello, Editor-in-Chief, Hospitality Technology, MURTEC & Hotel Technology Forum
Attitudes toward generative AI
Potential benefits and outcomes
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Adoption strategies and timelines
Top challenges and concerns
IN PARTNERSHIP WITH
Next
HT partnered with Amazon Web Services (AWS) to survey executives from restaurant and hotel brands and technology solution providers across the U.S. for a look at the current state of generative artificial intelligence. Insights include: