Driving Loyalty
Technology increasingly touches every point of the guest relationship, holding the potential to turn memorable, frictionless experiences into lifetime loyalty. We surveyed lodging technology decision makers to reveal:
• Top initiatives for 2025
• IT budget outlook
• Persistent challenges
• How to rethink tech ROI
• Guest & staff attitudes around technology
By Mehmet Erdem, Ph.D., CHTP, CHE (he/him/his), Professor of Hotel
Operations & Technology William F. Harrah College of Hospitality,
University of Nevada, Las Vegas; and Robert Firpo-Cappiello,
Editor-in-Chief, Hospitality Technology and the Hotel Technology Forum (HTF)
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Academic partner:
