A Clear Path to Profitability in Takeout and Delivery
Driven by post-pandemic dining habits and the proliferation of third-party ordering apps, takeout and delivery service has become as essential to the livelihood of restaurants as a seamlessly run kitchen.
Let's explore the latest trends and expectations in digital order fulfillment and how brands are capitalizing on this fast-growing revenue stream.
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Delivering this effortless, bespoke experience on the customer-facing side of the business requires considerable effort behind the scenes. Whether they’re fully digital or somewhere on the path to omnichannel, retailers must rely on a well-orchestrated ecosystem of partners to provide all of the functionality and data enablement required to create engaging customer experiences (CX) no matter what shopping and delivery channels a consumer chooses.
Phil Reed, CEO, and Wayne McMahon, CIO, Pizza Hut Australia, took what was once an unstable infrastructure and began building on AWS to achieve scalability, reliability, and maintain a secure platform for serving its customers. To celebrate its 50th anniversary, the Pizza Hut Australia team launched a marketing promotion for 10,000 free pizzas each day for five days. In what proved to be a real-world test of the new platform built on AWS, Pizza Hut Australia successfully gave away 10,000 pizzas in 70 seconds, providing a seamless and delightful experience for its customers. “It is a fantastic testimony to not only the design and architecture of our platform, but the strength of the AWS Cloud,” says McMahon. “That means the small team I’ve got can focus on new innovative ideas and new tech solutions.”
When Yum! Brands, the largest restaurant company in the world and the parent company of Pizza Hut, wanted to build a resilient ecommerce platform, it turned to AWS. Yum! Brands’ new ecommerce platform, an API engine that powers all of its consumer facing order channels from websites to the Metaverse, allowed it to improve speed-to-market without downtime, reduce costs, and handle large fluctuations in traffic. Following the viral relaunch of the Mexican Pizza, traffic spiked 4x over the course of multiple days. Kelly Dowdy, Vice President, Global Digital Commerce, shares, “It was absolutely incredible, but the beautiful tagline of it was it was just another day for us. Everything we had built on AWS autoscales. Everything worked exactly the way it should have.”
Read on to learn how to meet customer expectations for personalized ordering and how Yum Brands, Grub Hub and others are driving new models of efficiency and growth.
over the past three years
115
%
4
%
for the 12 months ending in December 2022
108
%
in total
%
9
in 2022 versus 2021
Not just ‘nice-to-have’—but a ‘must-have’…for consumers and restaurant operators alike
More than half (54%) of adults say purchasing takeout or delivery food is essential to the way they live, including:
3
%
72
of millennials
%
60
of restaurant operators say offering delivery sparks incremental sales
%
66
of GenZ adults
Offering takeout and/or delivery yields big benefits to restaurant operators
4
Over the past three years, quick service digital orders for carryout have risen by:
2
But restaurant operators need the right services and solutions to fully benefit from the growth of takeout and delivery. That’s where the cloud and Amazon Web Services (AWS) come in.
AWS Cloud is the backbone for a variety of services and solutions, built by AWS and its partners, that empower restaurant operators to accommodate shifts in restaurant food consumption patterns, build agile new mobile apps, successfully handle online order spikes, bolster drive-through order efficiency, and support on-time order delivery. Restaurants value the power of the AWS Cloud to ensure their customers get the food they want, when they want it, and how they want it.
Digital carryout orders have continued to grow since the height of the pandemic in 2020, increasing by:
1
Digital Ordering Picks Up
Read on to learn how to meet customer expectations for personalized ordering and how Yum Brands, Grub Hub and others are driving new models of efficiency and growth.
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over the past three years
115
%
4
%
for the 12 months ending in December 2022
108
%
in total
%
9
in 2022 versus 2021
Not just ‘nice-to-have’—but a ‘must-have’…for consumers and restaurant operators alike
More than half (54%) of adults say purchasing takeout or delivery food is essential to the way they live, including:
3
%
72
of millennials
%
60
of restaurant operators say offering delivery sparks incremental sales
%
66
of GenZ adults
Offering takeout and/or delivery yields big benefits to restaurant operators
4
Over the past three years, quick service digital orders for carryout have risen by:
2
But restaurant operators need the right services and solutions to fully benefit from the growth of takeout and delivery. That’s where the cloud and Amazon Web Services (AWS) come in.
AWS Cloud is the backbone for a variety of services and solutions, built by AWS and its partners, that empower restaurant operators to accommodate shifts in restaurant food consumption patterns, build agile new mobile apps, successfully handle online order spikes, bolster drive-through order efficiency, and support on-time order delivery. Restaurants value the power of the AWS Cloud to ensure their customers get the food they want, when they want it, and how they want it.
Digital carryout orders have continued to grow since the height of the pandemic in 2020, increasing by:
1
Digital Ordering Picks Up
