E-commerce solutions and services for website, mobile app, and kiosk development help restaurants offer seamless, personalized experiences that foster customer engagement and retention—in turn boosting their bottom line.
Doing Digital Right
Many modes, many voices: Multi-modal/voice ordering makes it simple for customers to order food in a way that’s easiest for them.
The NLX Platform, an end-to-end, no-code platform built on Amazon Connect and Amazon Lex, enables restaurants to create personalized voice, chat, and multimodal conversations, all in one place.
Up close and personal: Personalized offers and messages don’t just strengthen relationships with customers. Consumers have come to demand them, with 66% of consumers expecting companies to understand their unique needs and 52% expecting all offers to be personalized.
Amazon Personalize and Amazon SageMaker make it easy to add personalized recommendations to websites, applications, email marketing systems, and more. Users can share personalized recommendations with customers across SMS, email, push notifications, and in-app messaging using Amazon Pinpoint or Amazon SNS.
Ensuring that digital channels are resilient and can handle spikes in traffic is an essential element of restaurant operators’ digital success.
Phil Reed, CEO, and Wayne McMahon, CIO, Pizza Hut Australia, took what was once an unstable infrastructure and began building on AWS to achieve scalability, reliability, and maintain a secure platform for serving its customers. To celebrate its 50th anniversary, the Pizza Hut Australia team launched a marketing promotion for 10,000 free pizzas each day for five days. In what proved to be a real-world test of the new platform built on AWS, Pizza Hut Australia successfully gave away 10,000 pizzas in 70 seconds, providing a seamless and delightful experience for its customers.
When Yum! Brands, the largest restaurant company in the world, wanted to build a resilient ecommerce platform, it turned to AWS. Yum! Brands’ new ecommerce platform, an API engine that powers all of its consumer facing order channels from websites to the Metaverse, allowed it to improve speed-to-market without downtime, reduce costs, and handle large fluctuations in traffic. Following the viral relaunch of a Mexican Pizza limited-time offer, Taco Bell's digital traffic spiked 4x over the course of multiple days and Yum! Brands’ ecommerce platform was able to handle the sharp increase in orders.
Meeting the need for speed. Computer vision and real-time analytics solutions from AWS partners rev up efficiencies in the drive-through and for takeout orders picked up inside the restaurant.
Driving Carryout Efficiencies
Vistry uses computer vision, voice, and Internet of Things (IoT); data analytics; and artificial intelligence (AI) backed by AWS to help restaurants measure and improve speed and quality of service. It provides frictionless guest check-in, recognizing guests by their arrival time and vehicle model as they pull into the parking lot.
PAR’s best-in-class timer technology, powered by Techknow™, allows restaurant operators to optimize the speed of takeout service in near real time through advanced analytics and easy-to-use dashboards.
Forecasting when orders will be received and how many orders will be received at a given time means timely delivery and again, more satisfied customers. AWS offers multiple tools that can be used to accurately forecast demand, including Amazon Forecast, a time-series forecasting service based on machine learning (ML) and built for business metrics analysis.
Beating the Delivery Clock
Grubhub, a leading online and mobile food-ordering and delivery marketplace, must ensure that the right number of delivery drivers are on the road in order to cost-effectively deliver customers’ food on time. To accomplish this goal by accurately forecasting demand, Grubhub’s engineering and data science teams leverage a combination of forecasting models that run atop Amazon S3, and Amazon Elastic Map Reduce (EMR).
Keeping on top of delivery demand
Visit aws.com/hospitality to learn more about the services, solutions, and partners available to help you elevate your customer experience on or off-premise.
1. Circana (formerly The NPD Group), 2. National Restaurant Association, 3. National Restaurant Association, 4. Technomic, 5. Salesforce
Delivering this effortless, bespoke experience on the customer-facing side of the business requires considerable effort behind the scenes. Whether they’re fully digital or somewhere on the path to omnichannel, retailers must rely on a well-orchestrated ecosystem of partners to provide all of the functionality and data enablement required to create engaging customer experiences (CX) no matter what shopping and delivery channels a consumer chooses.
CUSTOMER SUCCESS STORY:
Developing a stable, scalable, reliable infrastructure
CUSTOMER SUCCESS STORY:
Building a better e-commerce platform
Revving up resilience:
It is a fantastic testimony to not only the design and architecture of our platform, but the strength of the AWS Cloud. That means the small team I’ve got can focus on new innovative ideas and new tech solutions.
Phil Reed, CEO, and Wayne McMahon, CIO, Pizza Hut Australia, took what was once an unstable infrastructure and began building on AWS to achieve scalability, reliability, and maintain a secure platform for serving its customers. To celebrate its 50th anniversary, the Pizza Hut Australia team launched a marketing promotion for 10,000 free pizzas each day for five days. In what proved to be a real-world test of the new platform built on AWS, Pizza Hut Australia successfully gave away 10,000 pizzas in 70 seconds, providing a seamless and delightful experience for its customers. “It is a fantastic testimony to not only the design and architecture of our platform, but the strength of the AWS Cloud,” says McMahon. “That means the small team I’ve got can focus on new innovative ideas and new tech solutions.”
When Yum! Brands, the largest restaurant company in the world and the parent company of Pizza Hut, wanted to build a resilient ecommerce platform, it turned to AWS. Yum! Brands’ new ecommerce platform, an API engine that powers all of its consumer facing order channels from websites to the Metaverse, allowed it to improve speed-to-market without downtime, reduce costs, and handle large fluctuations in traffic. Following the viral relaunch of the Mexican Pizza, traffic spiked 4x over the course of multiple days. Kelly Dowdy, Vice President, Global Digital Commerce, shares, “It was absolutely incredible, but the beautiful tagline of it was it was just another day for us. Everything we had built on AWS autoscales. Everything worked exactly the way it should have.”
It was absolutely incredible, but the beautiful tagline of it was it was just another day for us. Everything we had built on AWS autoscales. Everything worked exactly the way it should have.
–Kelly Dowdy,Yum Brands, Vice President, Global Digital Commerce
–Wayne McMahon, CIO, Pizza Hut Australia
CUSTOMER SUCCESS STORY:
What was previously a CPU-intensive process can occur in parallel on AWS, enabling our production systems to continuously regenerateforecasts for every location, every five minutes.
–William Cox, Grubhub, Senior Data Scientist
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Yum! Brands
parent company of:
KFC, Pizza Hut,
Taco Bell &
The Habit Burger Grill