Solving the Commerce Puzzle…
It’s no secret that many restaurants struggle with providing an enhanced guest experience while maintaining positive unit economics. Labor shortages, increasing supply costs, and evolving consumer expectations are all challenges facing operators today, and many available solutions aren’t efficient or cost-effective. Fortunately, there’s OneDine.
Brands that have deployed OneDine’s comprehensive solution to address some of the biggest issues facing restaurants today are reporting a wealth of benefits.
The point-of-sale (POS) systems used by most restaurants today weren’t designed to meet the increasing needs of operators or their guests. The changes emerging from the past two years alone have demanded that restaurants expand their off-premise channels, amplify their digital and rewards programs, and provide the same (or better!) level of service with fewer employees. Adopting multiple technologies to address these issues is expensive, training-intensive, and creates a fractured guest experience.
OneDine provides a single platform that solves all of a restaurant’s commerce needs by augmenting their existing technology with smart and frictionless solutions.
Attempting to handle restaurant commerce issues with a limited and/or fragmented technology stack can:
THE CASE FOR AN ALL-IN-ONE RESTAURANT COMMERCE SOLUTION
Unit economics—like the cost of services and overhead as well as unrealized revenues.
Such obstacles, along with…
…have forced brands to explore various technology solutions as table stakes for keeping their doors open and sustaining or strengthening their bottom line.
But attempting to handle restaurant commerce issues with a limited and/or fragmented technology stack can:
Create or worsen inefficiencies in production, communications, and status
Prevent operators from leveraging critical data. In fact, 40% of restaurant operators consider lack of integrated systems their biggest impediment to leveraging data—an ability that’s critical to success in an increasingly competitive restaurant environment*
Many brands look to
marketing and promotions to
boost their revenue, with a focus on increasing check average and frequency of guest visits. The reality is that the cost savings and efficiencies that an integrated technology solution provide can outperform these initiatives
and help restaurants achieve
their ROI goals.
Here are a few examples of how OneDine can have a positive impact on ROI, minimize costly integrations, increase guests’ willingness to spend more per check, and create operational efficiencies—so restaurants can focus on delivering a world-class dining experience.
CUT LABOR COSTS. EMPOWER YOUR GUESTS AND STAFF.
Even before staffing shortages and evidence of decreasing loyalty by employees, restaurants have struggled with the costs associated with labor. In addition to high turnover and training costs, team member illness and/or no-shows can destroy a shift, leading to unhappy guests and damaging reviews.
OneDine’s smart technologies give guests a simple way to order and pay from their smartphones, a kiosk, a tabletop device, or through a server using an integrated tablet. These options can improve check averages and tips, turn tables faster, and make your staff more efficient, allowing for more coverage with fewer employees. The final outcome: improved staff retention and reduced labor costs.
Shave 6% off its labor costs
MENUS: OPTIMIZED
Designing, printing, and distributing paper menus costs valuable time and money. And uploaded PDF versions can’t be updated in real time and rely on the dreaded “pinch and zoom,” making them hard to read and creating a clunky guest experience. They also can’t deliver other features, such as item searches, nutritional value, and automatic upsells.
OneDine has perfected the digital menu. From their personal device, guests can easily browse a menu that has been updated in real-time to reflect out-of-stock items, pricing changes, and other information.
A 220-unit casual dining brand using OneDine’s Mobile Menu Browsing feature reduced its annual cost to print single-use menus from approximately $600,000 to $90,000 per year.
GUEST FEEDBACK: RECEIVED IN FULL
Savvy operators conduct guest surveys to gain valuable feedback about what is and isn’t working in their restaurants, along with insight into what customers really want. This leads to increased profitability and a better guest experience, but there can be challenges:
• Third-party guest survey tools are costly and require managing yet another integration
• Completion rates are low when surveys are presented to customers outside the transaction flow
• Surveys can’t be customized to reflect guests’ views on menu items purchased, promotions redeemed, and other transaction-specific criteria
A 45-unit casual dining chain is seeing a 95+% guest survey completion rate when transactions occur using OneDine.
The high completion rate equates to thousands of surveys per month and provides the operator with actionable feedback on menu items and general customer experiences alike at no additional cost.
Fast-casual brands commonly use pagers to notify guests that an order is ready for pick-up. But what seems to be an effective tool for operations can actually be costly to acquire and to maintain, and lacks the ability to foster two-way engagement with guests.
THE FINAL PAGE FOR PAGERS…
One 40+-unit fast casual brand initially spent $8,000 per location for pagers, with an estimated chainwide replacement cost of $30,000 per year. Using OneDine eliminates all pager-related expenditures.
The Table Delivery feature also allows the brand to digitally engage with its guests once they connect via the table sensor. With 1,000 average daily transactions per location, it can now deliver promotions, marketing messages, loyalty rewards sign-up offers, and more to some 43,000 guests per day…more than their number of social media followers.
ONE PLATFORM. ENDLESS SOLUTIONS.
Forward-thinking restaurants are efficiently and effectively solving the commerce puzzle using these and other features of the OneDine platform. The products, which are all included in the platform, span a wide range of categories, from on- and off-premise channels and point-of-commerce solutions to order management, guest feedback, delivery service provider (DSP) integrations and more.
The platform offers both standalone and integrated solutions that augment a brand’s existing POS system and payment processor, protecting investments in existing technology and eliminating the need for a costly “rip-and-replace” implementation.
Ready to see how OneDine’s Commerce Cloud Platform can benefit your restaurant business?
One Platform Does it All
improved digitally-driven guest experience
labor savings
Staff resources—for example, in IT, operations, marketing, and finance
Rising consumer expectations
Aging point-of-sale (POS) systems
Let’s do the math: assuming an EBITDA of 20%, the chain would need to generate an additional $3 million in sales to generate the same effect on the bottom line as the cost savings from using OneDine!
By the numbers
Settling guest tabs before shows end with 70% FEWER front-of-house employees
Achieve 30% EBITDA (earnings before interest, taxes, depreciation, and amortization)—despite a year-over-year decrease in sales
By the numbers
By the numbers
By the numbers
OneDine’s Table Delivery feature enables location identification via a table sensor, removing traditional pager hardware costs and enabling brands to communicate with every guest from the time they’re seated.
Cause operators to invest more than is necessary in their technology toolbox
Changing consumer demands
increased wages for all team members
With OneDine in place:
OneDine turns the tide. Guest surveys conducted through OneDine ordering and payment transactions are delivered as part of the checkout process, enabling guests to easily provide feedback and resulting in as high as 75-90% completion rates. They’re fully customized to deliver questions about the overall guest experience as well as specific items ordered, so operators gain actionable insights that turn into profit — all while eliminating the cost of an additional solution!
With OneDine in place:
With OneDine in place:
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Guest Self-Ordering and Payment
Server Handheld Ordering and Payment
Integrations – Loyalty, Surveys, Gift Cards, etc
Waitlist & Reservations
Guest Feedback/Survey
On-Location Delivery
Point-of-Commerce
Kiosk
Tabletop
Server Handheld
Order Management
Order Status Screens
Label Printing
Fireboard Tablets
Text-to-Notify
Kitchen Automation
OneDine Products
Online Order Ahead
Curbside
Park-Order-Pay
Call Center
Text-to-Pay
Marketplace Integrations
Guest Feedback/Survey
Event Management
Ticketing
Event Mode
On-Location Delivery
On-Premise Commerce
Off-Premise Commerce
*Hospitality Technology, The Intelligent Restaurant Infrastructure: Solving the Integrations and Insights Challenge
Problems center on:
A 22-unit casual dining brand was able to:
Increase average pay for all staff to $25 per hour for all employees
Trimmed 40% to 60% off labor costs by reducing resources to only 2-3 servers per shift
Many brands look to marketing and promotions to boost their revenue, with a focus on increasing check average and frequency of guest visits. The reality is that the cost savings and efficiencies provided by an integrated technology solution outperform the ROI of these initiatives and help restaurants achieve their ROI goals.
Here are a few examples of how OneDine can have a positive impact on ROI, minimize costly integrations, increase guests’ willingness to spend more per check, and create operational efficiencies—so restaurants can focus on delivering a world-class dining experience.
A 40+-unit casual dining chain has:
A high-end, dine-in movie theater chain with 10+ units is:
