CSN Deep Dive Report Pregate

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Templates - Sectioned Experience

Foodservice

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Foodservice — one of the key growth categories for convenience stores over the past decade — continues to be critical for the success and growth of nearly all c-store operators, from single-store independents to thousand-store chains. In this special “Foodservice Deep Dive” report, a bonus supplement to the Convenience Store News 2019 Industry Report, we present exclusive data and analysis of the prepared food and dispensed beverage segments.

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$225.9

$188.9

$37.0

2.1%

1.8%

3.6%

Foodservice subtotal 2018 16.50% 2017 16.38%

TOTAL IN-STORE 2018 100.00% 2017 100.00%

nouria Store Location: Lewiston, Maine Highlights: The fresh food offering at Nouria Energy Corp.'s new retail brand, nouria, is designed around the principle of being a one-stop shopping experience where consumers can get both grab-and-go items and the essentials for making fresh take-home meals. While the store caters to on-the-go shoppers with its grab-and-go selection and a drive-thru, the nouria Café also invites them to stop and relax with full-service hot coffee, espresso drinks and iced coffee.

Hy-Vee Fast & Fresh Store Location: Davenport, Iowa and elsewhere Highlights: Grocer and c-store operator Hy-Vee Inc. combined its expertise in both channels to create Hy-Vee Fast & Fresh. The hybrid concept offers gas, grab-and-go items and other convenience products, but also serves as a small-scale grocery store that targets busy consumers in need of a more convenient grocery and meal experience while on the go. The retailer's Mealtime Kits line offers fresh ingredients and simple instructions, allowing customers to prepare fresh meals on their own timeline without dealing with the planning and prep work. For a quicker hot meal, Mia Pizza is a wood-fired pizza station that lets customers pick their own toppings and get a fresh pie in six minutes.

FriendShip Food Stores Store Location: Elyria, Ohio Highlights: In July 2018, the chain opened its first FriendShip Kitchen location, its largest store yet at 5,500 square feet. The goal of the prototype design is consistency. By standardizing its offer, the retailer said it can now provide a reliable experience that customers can count on and return to regularly. The FriendShip Kitchen store includes extra space to accommodate different workflow and preparation processes, as well as new investments in equipment. The food-focused store prepares fresh items on-site, including its featured Famous Chicken, which is prepared in small batches and offers selections for all dayparts.

Pilot Express Store Location: Steubenville, Ohio and elsewhere Highlights: Pilot Express, the newest store banner of Pilot Flying J, serves as a way for the chain to enter areas where a major travel center doesn't fit, and spotlights the company's commitment to food and beverage innovation. Chief Merchant Brian Ferguson describes Pilot Express as "food first," offering a combination of homestyle meals, grab-and-go or made-to-order sandwiches and salads, weekly limited-time offers and a bean-to-cup coffee experience.

Shell Select Store Location: Louisville, Ky. Highlights: Shell Select, the first Shell-branded convenience store in the U.S., debuted in Louisville specifically due to the city's vibrant local culture and reputation for unique food and beverage offers. The store design and layout are intended to highlight a strong food and beverage presentation and direct customers' focus to the consumable offerings. The combination of modern architecture and upscale outdoor seating area, which is screened in by greenery and covered by an awning, signals to passersby that this is a more upscale destination for convenience food and drinks. Interior materials and lighting, as well as an open ceiling and layout, also help to create a warm, welcoming ambiance.

2018

Industry Report Deep Dive: