By Beth Brickel & Robert Firpo-Cappiello
of hotels cite real-time guest personalization as the most important AI capability
80
%
An exclusive look at how hotels and restaurants are currently using — or planning to use — AI to transform operations, elevate guest experiences, and drive profitability.
of restaurants are already using generative AI for marketing content creation
71
%
of hotels and 48% of restaurants identify integration as their top challenge in implementing AI solutions
50
%
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AI is reshaping hospitality faster than any technology in recent memory. But how far along are hotels and restaurants in adoption — and where are they getting real results?
Our exclusive research, based on a nationwide survey of hotels and restaurants, reveals which capabilities operators value most, what challenges they’re facing, and where the smartest opportunities lie for 2026.
DOWNLOAD THE FULL STUDY
Turning AI Insights into Operational Advantage
Hoteliers will learn…
How hotels across the industry are adopting AI, which capabilities they value most, and where implementation challenges are slowing progress.
Restaurant operators will learn…
Where industry peers stand on AI adoption and how leading restaurant brands are applying it today — from marketing and customer service to operations and scheduling.
2026 AI IMPACT STUDY
STUDY HIGHLIGHTS
CLICK HERE TO UNLOCK THE FULL STUDY
SUPPORTING SPONSOR
PRESENTING SPONSOR
By Beth Brickel & Robert Firpo-Cappiello
of hotels cite real-time guest personalization as the most important AI capability
80
%
An exclusive look at how hotels and restaurants are currently using — or planning to use — AI to transform operations, elevate guest experiences, and drive profitability.
of restaurants are already using generative AI for marketing content creation
71
%
of hotels and 48% of restaurants identify integration as their top challenge in implementing AI solutions
50
%
AI is reshaping hospitality faster than any technology in recent memory. But how far along are hotels and restaurants in adoption — and where are they getting real results?
Our exclusive research, based on a nationwide survey of hotels and restaurants, reveals which capabilities operators value most, what challenges they’re facing, and where the smartest opportunities lie for 2026.
DOWNLOAD THE FULL STUDY
Turning AI Insights into Operational Advantage
Hoteliers will learn…
How hotels across the industry are adopting AI, which capabilities they value most, and where implementation challenges are slowing progress.
Restaurant operators will learn…
Where industry peers stand on AI adoption and how leading restaurant brands are applying it today — from marketing and customer service to operations and scheduling.
2026 AI IMPACT STUDY
STUDY HIGHLIGHTS
TITLE SPONSOR
SUPPORTING SPONSOR
PRESENTING SPONSOR