HT surveyed restaurant operators to provide a snapshot of current trends, opportunities, and threats, including:
Attitudes toward emerging tech,
dynamic pricing, and more
Best use cases for generative AI
Top challenges facing restaurant
IT departments
Top strategic goals for tech investment
2025 financial outlook
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EXPLORE STUDY NOW!
The goal of Hospitality Technology’s 2025 Restaurant Technology Study: Optimizing ROI is to provide data-driven insights into how restaurant IT leaders are shaping their technology strategies.
The results of our in-depth survey paint a compelling picture of where the industry is headed, with restaurants making calculated investments, focusing on enhancing customer engagement, improving operational efficiency, and leveraging data-driven decision-making.
But with these opportunities come significant challenges, including legacy system integration, determining ROI, and the ongoing need for skilled technology talent.
In fact, when we asked restaurant technology leaders to rate themselves on the “innovation curve” — identifying themselves as either leaders, early adopters, late adopters, or laggards — we noticed plenty of room for improvement. (See the data, on the right.)
How does your restaurant “stack up” when it comes to tech innovation?
Is your restaurant on the cutting edge of critical technology implementations?
(Percentages reflect survey respondents who identified as “leader” or “early adopter.”)
Data & analytics
Digital strategy
Data security
Sustainability
Artificial intelligence
64%
56%
47%
39%
33%
Read on for strategic insights into how your industry peers are embracing innovation across a wide range of technology priorities.
