How to Welcome
Guests Back Into
Restaurants
How to Welcome
Guests Back Into
Restaurants
With vaccination rates on the rise, consumers are eager to get out and start dining in restaurants again, even as they also continue using curbside and delivery. But they’re coming in cautiously, with new expectations for safety and cleanliness and a preference for touch-free experiences wherever possible. It’s up to you to put them at ease.
Pent-up demand for dining out
is already impacting restaurant sales.
For March 2021, customer transactions at major US restaurant chains were:
+32%
vs. 2020
-6%
vs. 2019
As of late March 2021,
55%
of consumers feel comfortable dining out at a restaurant
with newly elevated sensitivity to touch and cleanliness. Meanwhile, localized COVID-19 outbreaks and regulations continue.
Those diners will come through your doors
1
2
of consumers say lack of confidence in an outlet’s hygiene would stop them eating there
75+%
of consumers appreciate visual proof of enhanced cleaning and sanitizing procedures
68%
with new practices that are low/no touch, socially distanced, and safe. That comes through a combination of…
It’s up you to put guests at ease
3
the environment you create.
the new processes you set up.
Restaurants are embracing technology to make these environmental and process changes possible.
1 2
has widely adopted technologies promoting health and safety
restaurants
out of
How can I adapt?
“To adapt, companies need to quickly rethink customer journeys and accelerate the development of digital solutions.”—McKinsey
x
welcoming, safe, low/no-touch experiences to support new dining processes like COVID-safe ordering, payment, distancing, etc., and clear communication so everyone feels prepared and comfortable. And the price of digital signage has dropped dramatically.
Digital signage is a key enabler in creating
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2
3
4
5
6
Enabling Safer Dining
Communicating What’s New
PLEASE SELECT
Enabling Safer Dining
Close
Communicating What’s New
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Touch-free menus
Free WiFi
Digital menu boards
Paperless menus & ordering
of restaurants are using or adding alternatives to paper/physical menus
of guests call these important or very important to choosing a restaurant
WiFi must robust and reliable to enable new, digital on-premise experiences
have adopted free WiFi
51%
7
8
92%
92%
9
Digital customer engagement is the top strategic goal of restauranteurs for 2021
10
Model new processes
Breakroom education
11
Welcome back guests
Guest communication
Demo new
touch-free ordering /
payment processes
Explain safety and cleanliness measures
The #1 factor in how guests choose a restaurant: The restaurant clearly communicates about COVID-19 management
Educate staff on how to make guests feel comfortable
Employees are
75% more likely to watch a video than read text
12
For every 10% increase in employee engagement levels, customer service levels go up by 5%, and profits by 2%
13
Guests are eager to enjoy dining in again, but COVID safety guides their choices. Winning their confidence is a two-part project: Making dining safer, and then making guests FEEL safer. Digital signage supports both by enabling touchless dining processes and key guest and staff messaging, and a strong, well-managed network makes it all work seamlessly.
Click here to learn more.
Rebuilding Dining In
is All About Guest Confidence
Sources: 1- NPD Group / 2- Morning Consult / 3- Food Safety News / 4- Buyers Edge Platform / 5- Harvard Business Review|Panasonic /
6- McKinsey / 7- Hospitality Technology / 8- Hospitality Technology / 9- Hospitality Technology / 10- Hospitality Technology /
11- Hospitality Technology / 12- Ragan / 13- University of Michigan
Digital menu boards
Contactless payment
Touchless menus
Social distancing
Guest Communications
Cheaper to Install, Maintain & Run
Cheaper to Install, Maintain & Run
Close
Uses up to
50%
less power
Cheaper to Own
1
piece of equipment
MediaSignage for SmartTVs only needs:
1
electrical outlet
Internet access
Up to
25%
lower cost
of ownership
