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The credit card brands have postponed their outdoor EMV deadlines to mid-April, 2021.
While this 6-month extension to the deadline is welcome, fuel chains and c-stores still need to hit the gas to make it to this destination in time.
In 2016, the credit card brands announced a three-year extension to the original EMV transition deadline, October 1, 2017 to give petroleum retailers time to work through challenges related to the shift. Having carried the liability for fraud at the pump for three “additional” years, they were determined to stick with the new deadline. But with the advent of the Covid-19 epidemic, all of the credit card issuers have agreed to extend the deadline to mid-April 2021. This 6-month extension is helpful, but this is no time to delay. With all of the disruptions to current work activities, and a limited number of resources available to help move EMV transition efforts forward, an outdoor EMV upgrade should be a priority for every fuel retailer and c-store.
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