i3 2020 FINAL Experience i3 is a new kind of business event powered by the Path to Purchase Institute

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THE WILLIAMSBURG HOTEL

HOTEL INDIGO

WYTHE HOTEL

ARLO HOTEL

WHERE TO STAY

EXPERIENCE i3

INTELLIGENCE

INFLUENCE

Join us for a new annual event where we will explore the changing world of commerce and provide the knowledge, tools, and relationships to help your business compete in the path to purchase. This not-to-be-missed experience encourages cross-disciplinary collaboration, introduces new and emerging technologies, and shares cutting-edge case studies, insights, and strategies. And with the Path to Purchase Institute as its guide, every experience and discussion will be executed through the lens of our three core pillars: Intelligence. Innovation. Influence.

1-Day Training and Development: Essentials of Effective Marketing to Shoppers Design of the Times Judging Guided Retail Store Tours Welcome Cocktail Reception

TUESDAY, MAY 5

WEDNESDAY, MAY 6

THURSDAY, MAY 7

DAYTIME Keynote: Noted Futurist, Jim Carroll Retail Editorial Panel Education Sessions Track 1: Intelligence Track 2: Innovation Track 3: Influence EVENING Hall of Fame Awards Celebration Cocktail Reception

DAYTIME Icons & Innovators Sessions Strategic Connections Meetings Immersive Workshops Hack-a-thon EVENING Commerce & Shopper Effie Awards Gala Cocktails & Dinner Valassis After Party

a new kind of business event

FAQ

When will speakers and workshops be announced? Cum mus. Nec doloribus diam incidunt. Sed platea, omnis, similique felis! Tristique iaculis porttitor

Can you tell me more about hotel & travel discounts for #EM20? Cum mus. Nec doloribus diam incidunt. Sed platea, omnis, similique felis! Tristique iaculis porttitor

Best-in-class research, deep subject matter expertise from EIQ’s editorial teams, workshops led by industry leaders and top professors from leading universities. Mission Critical Deep-Dives Key breakouts and facilitated share groups will be centered on mission-critical business challenges (e.g. retail media, organizational alignment, etc). Themes are selected based on insight from our readers, members, editors, and Advisory Council to ensure the highest relevancy.

Hear from industry-leading futurists and trend watchers as we unearth how shopper expectations are evolving due to fundamental shifts in cultural paradigms, shared values and human behaviors. Celebrations of Success Join us for the 2020 Commerce & Shopper Effie Awards, a celebration of the year’s most effective shopper marketing campaigns.

INNOVATION

Guided Retail Store Tours enable attendees to see how today’s trends are driving best-in-class retail innovation. Targeted Learning From lightning-round presentations to insider Guided Retail Store Tours, we enable organizations to get a multi-disciplinary learning experience that can be readily actioned once you return to the office. Strategic Connections Meetings Pre-arranged structured meetings based on functional area of expertise / solution types. Tell your unique story to the people that matter. Find the right partner to help put your new ideas and strategies into action.

Unparalled insights & knowledge

INSPIRATION

“What’s my motivation here?” -said no one ever at Experience Matters 2020.

WHO ATTENDS

A CROSS-FUNCTIONAL VIEW OF THE PATH TO PURCHASE Fun, focus and strategy in one place. Reach cross-functional teams in a collaborative environment, from c-suite industry leaders to key marketplace partners. The scope of business ranges from supermarkets to solution providers and strategic and creative agencies.

EDUCATION

At Experience Matters you won’t just be sitting in an expo hall as speaker after speaker takes the stage. You’ll actively take part in carefully crafted learning sessions and engaging breakouts. The entire event has been carefully curated so you’ll leave with tangible takeaways and new skills. At Experience Matters you’ll learn: 1. How to architect brand experience with experiential content. 2. How to drive performance and ROI so all the experience ‘feel good stuff’ feels even better. 3. The mindset required to keep you and your team at the forefront of business and marketing trends. 4. Why leading brands highly value creativity and the creative frameworks they use. 5. How to setup your team to scale experience and creativity to drive massive results for your business.

Like a perfect meal, educational programming at Experience Matters is curated to impress, engage, and leave you feeling fulfilled.

EMPOWERMENT

Ideas and knowledge are worthless until they are put into action. Come to Experience Matters and make. them. pay.

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Terms & Conditions

2020: new decade. new vision.

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CONFERENCE AGENDA

Ideas & inspiration in action

Authority & authenticity

3 starts a fresh and necessary conversation about the evolving challenges of commerce. We will drill down on the broader demands of our industry and attendees will leave with solution-oriented strategies that apply to their own businessES.

—Tanner Van Dusen Chief Innovation Officer, Ensemble IQ Managing Director, PATH TO PURCHASE INSTITUTE

+ Brand Management + Trade Marketing + Shopper Marketing + Agency + IT + eCommerce + Digital + Supply Chain + Merchandising + Other retail trading partners

See more on attendee categories, titles, and specializations

FOUNDING PARTNERS