CPG Success Strategies
A digital tailwind is propelling retailers and brands into 2020 following a record year of sales growth in 2019.
E-commerce sales increased almost 28% to $88.1 billion during the 52 weeks ended Dec. 1, 2019, according to IRI E-Market Insights. The growth caused big changes to the retail, category and brand landscape, and there’s more to come as the expectations of digitally engaged shoppers rewrite the rules of retail.
Let’s look at 2019 performance highlights of top retailers, fast-growing categories and leading brands, but first…
Digital Insights for the New Decade