Imagine your loyalty program.... turbocharged.
Personalize every one of your customers’ experiences in ways that
drives engagement, builds loyalty, and boosts revenue ...all in real time.
It’s a win-win:
Customers are delighted by a more meaningful experience every time they visit.
You get full visibility of data about 100% of your customers and improved ROI.
LedgerPay’s Payments Intelligence™ is an innovative, frictionless, customer-facing platform that transforms every customer payment transaction into real-time visibility of their historical purchases, what they are buying today, and what they might buy tomorrow. We connect the dots between payment transactions, consumer insights and loyalty for every single customer who uses a credit or debit card—in your store or at the pump.
C-store loyalty plans will mature past implementation of simple reward programs. Advanced programs will emerge, appealing to the emotional side of the consumer through enjoyable experiences.
The Key to Success: Personalized Engagement Drives Loyalty
C-stores are well-positioned to meet consumers’ growing demand for a convenient shopping experience — and that means they must connect with consumers on a personal level to succeed. Industry data shows that personalization and customization are the future of convenience.
Transactional incentives like assortment and price will no longer be enough to maintain consumer attention and loyalty.
C-store retailers who are able to get the right product to consumers at the right time will win.
You can’t build loyalty with customers you can’t see!
That’s why personalized customer engagement—at every touch point—is so essential to the loyalty-building process.
Existing loyalty programs offer a great way to gain consumer insights around your most loyal customers—but they do nothing to help you gain insights about or engage with the REST of your customers. That’s because it a is high-friction experience: Customers have to download an app or fill out an online form, and then remember to use the program—and that limits the reach and scope of traditional loyalty programs. That creates a blind spot that prevents you from knowing the vast majority of your customers’ buying behaviors and preferences.
Even stores with loyalty programs don’t know who up to 90% of their customers are or what they buy.
80% of customers who visit c-stores are there for gas alone—and 65% of them never enter the store , where higher-margin products are sold.
Bring Invisible Customers Into View
LedgerPay’s Payment Intelligence eliminates that blind spot that limits your success. The platform is an artificial intelligence-driven, cloud-based “lens” that lets you “see” every customer who enters your store by extracting all order level data at the point of purchase. It captures real-time data about previously “invisible” shoppers with every new purchase.
The first time customers swipe their card, line item data and account information are seamlessly captured and securely stored in the cloud without requiring an app or a card.
Data is linked to a specific credit or debit card, allowing c-stores to build detailed-but-anonymized customer profiles over time that can help predict future preferences and purchases.
Stores can now know what customers bought and can offer relevant rewards specifically based on that customer’s past purchases in real time.
Targeted, personalized promotions are instantly delivered on the customer’s receipt, phone or app, or even on the pump screen, creating an experience that bring customers into the store and drives repeat visits or greater spend.
Strengthen Data Security
Data security its top of mind for customers and retailers today:
Just one data breach can result in fines, bad press, and lost customers.
Meet Ed, an “Invisible Customer”
Ed is a customer who has used same credit card at three different c-store locations in the same chain but has never downloaded the chain’s loyalty app. That means he’s in a blind spot where stores have no access to information about his product preferences and buying decisions.
Meet Ed on LedgerPay
Each c-store in that chain Ed frequents now has information about what he buys and when…so the next time he visits, each retailer can deliver a personalized promotion or offer that is relevant to Ed AND designed to increase a specific, desired behavior by the chain. LedgerPay allows you to effortlessly increase visits, boost average ticket price, promote new products, all while surprising and delighting customers!
LedgerPay Payment Intelligence
A win-win for you and your customers!
Contact us today to learn more about how this innovative platform can turbocharge your loyalty program by delivering frictionless, seamless personalization at scale—and start building customer loyalty and revenue right away!
Visit www.ledgerpay.com or
1November 2019, Nielsen “7 Important Factors That Will Shape the Future of Convenience Retail”; https://csnews.com/seven-predictions-about-future-convenience-retailing
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Beware the Blind Spot
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LedgerPay minimizes the risk to c-stores because it is a fully compliant PCI solution.
Profile data is securely stored in the cloud and creates a unique but anonymous profile—no PII data is ever collected or stored.
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Meet Ed — an “Invisible Customer”
Meet Ed on LedgerPay
Meet Ed, an “Invisible Customer”
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Meet Ed on LedgerPay
Meet Ed, an “Invisible Customer”
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