5. Fast in and out
“I’m Jennifer. Want me to shop at your store?
Then consider what’s important to ME.”
ILLUMINATE A
WITH
PATH TO PROFITS
BEFORE
LIGHTING
11
Learn more about Lighting for Impact and get a copy of their “Product Solutions Look Book” featuring their full product portfolio HERE.
1, 2, 3, 11. Lighting for Impact proprietary research | 4. NACS | 5. PwC | 6. Deloitte | 7. Salesforce | 8. iVend | 9. LFI 2019 customer survey | 10. Lighting for Impact c-store customer. Sections illuminated: Candy bars, candy bags, breakfast, and spirits. Sections non-illuminated: Meat snacks, Frito Lay, seeds, cookies, and nuts. Performance Q3 2021 v. Q32022. Customer traffic change: +3.9%
RETAIL SHELF
AFTER
4. Fresh and engaging product presentation
3. Clean, bright, and well-lit store
2. Safe environment
1. Easy access
Why Lighting?
• Elevates the shopper experience
• Enhances the in-store environment
• Increases sales and profitability
Insights into Action
Fresh and engaging product presentation (increases sales)
Clean, bright, and well-lit store (in-store environment)
Safe environment (shopper experience)
“Now that we understand what's important to Jennifer, let's focus on enhancement of her "in-store experience…”
Enhanced lighting enables shoppers to find the items they want, and feel comfortable, safe, and secure in the retail store.
Retailers with enhanced lighting throughout their store are less likely to experience theft.
Keeping customers coming back and reducing shrink are top action items for retailers. Illuminating shelves with integrated LED lighting empowers retailers to address these priorities.
Safe Environment: More loyalty, less theft
The Shopper Experience
Lighting for Impact’s proven LED lighting solutions on new or existing displays attracts attention, increases browse time, and send sales soaring. And that is just the beginning.
Illumination has proven to elevate the shopping experience by enhancing product visibility and vibrance. Shoppers often comment, product illumination “makes” products more noticeable and appealing . The entire store looks cleaner, brighter and fresher which leads to larger basket sizes, increased profitability per average shopper, and stronger store loyalty.
Clean and bright: Enhances shopper perception and emotional engagement
of shoppers noted lighting improved visibility and overall store appeal
66%
of retailer survey respondents believe LED lighting has a positive impact on the in-store environment
100%
Lighting plays a pivotal role in effective product merchandising, offering a wealth of advantages to retailers. Product visibility has a positive impact on shopper perceptions, buying decisions, and boosting sales.
According to LUXREVIEW, “Research has shown customers select twice as many items from shelving with integrated lighting — than from those with none.
Fresh and engaging product presentation
of consumers consider lighting a top purchase motivator
68%
of consumers say a great shopping experience helps to drive their buying decisions —and such an experience can increase sales by up to 145%
73%
of customers leave stores empty-handed because they could not find the items they wanted
67%
of customers would walk away from a display based on its appearance alone , and
76%
of retailers surveyed said LED lighting has helped positively influence sales
90%
Why lighting...why now?
Differentiating your store today offers sustainable ROI for tomorrow
Delighting shoppers, building loyalty, and reducing shrink are immediate deliverables
There’s never a good reason to delay success when such a strong ROI is actionable
C-STORE CEO - WHY LIGHTING, WHY NOW?
“Tell me, why should
I invest in on-shelf illumination now?”
Illuminating shelves today sets stores apart from their competitors, positioning them for increased ROI tomorrow. In fact, illumination at the shelf edge provides the best ROI compared to other expenditures.
Ahead of the pack—in many ways
The proof is in the numbers
Using Lighting for Impact’s proven LED lighting on new or existing display merchandising can attract extra attention and drive sales increases of 10% to 43%, depending on location and/or other in-store factors.
A recent test with a major Midwest convenience store reinforces illumination not only improves the shopper experience, but also leads to significantly higher unit and dollar sales — and profitability! Simple and effective, adding lighting to your merchandising designs gets results, and pays for itself in days not years. Check out the numbers .
Performance of Illuminated Sections
Dollar sales
Unit sales change
Shopper conversion
Return on investment Year 1
Days to pay off investment Year 1
+43.7%
+37.1%
+32.0%
5.8
54
Performance of Sections Non-Illuminated
Unit sales change
Shopper conversion
Dollar sales
+3.1%
-1.4%
+14.0%
v. 30%
59%
Prices better at this store compared
to others:
v. 39%
41%
Customer discovered items they liked
at checkout:
v. 47%
53%
Easy to find desired items at checkout:
v. 78%
92%
Customer satisfaction with overall shopping experience at checkout:
In stores with LED at checkout, shoppers preferred lighting and reported higher overall satisfaction with their experience—even their perception of prices. Here’s how test stores with LED lighting stacked up against those without it :
Delighting Shoppers
There’s never a good reason to delay success—and with competitive and other pressures mounting, the time to add illumination at the shelf edge is now.
There’s no time like the present
With more than 60,000 installations across North America, Lighting for Impact is the leader in illumination solutions for retail shelf and display applications. Their simple solutions offer a profound impact, empowering store operators to achieve results everyone can see. Lighting for Impact is also the best value for your money when compared to other options.
Seeing the light: Lighting for Impact
C-STORE MERCHANDISER - WHY LIGHTING FOR IMPACT?
“I’m in charge of store design and procurement. Tell me why I should select Lighting for Impact as my vendor…”
Two-day turnaround on quotes
Two-week turnaround on deliveries
Large inventory of in-stock components
Expert customer service
With Lighting for Impact, retailers can expect:
Exceeding expectations with experience and expertise
Nationwide network of professional installers
Quick installation: 4-5 hours start to finish for an average size c-store
All components and systems are UL approved
Five-year warranty on all products
What others are saying…
“Lighting for Impact’s LED system has helped boost sales in the confectionery category. The system has enhanced the visual impact of products that had gone unnoticed in the past. LFI’s reliability, customer service, and design expertise has made them a great partner for Wawa.”
— Amanda O’Brien, Wawa Inc.
“The overall view when you come into the store is brightened—and with lighting installed, the product is so enticing to the eye. Lighting for Impact is always attentive and willing to come up with forward-thinking solutions…not just lighting.”
— Ed Van Etten, Circle K
“The Lighting for Impact team is knowledgeable, flexible, and timely — which makes them a great fit in our ever-changing competitive retail environment. Their products are affordable, interchangeable, and work for just about any retail layout. Lighting for Impact has indeed made huge Impact on our store retail merchandising.”
— Jesse Newman, High’s
“This product is impressive and makes you stand out against competition. I've had them install it and have installed some myself. It is easy to install and not intrusive to any display. They are easy to adjust as sets change. They are very responsive and quick to ship and install. We will continue to do business with them.”
— Tony LeMasters, Circle K
Constant Innovation
Lighting for Impact continues to develop unique new solutions designed to improve the store shopping experience, foster customer engagement and loyalty, and support a stronger bottom line—like their innovative “Q-Channel” retail shelf lighting line. The Q-Channel is a new retail display lighting breakthrough that installs on shelving in seconds — no tools required!
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ASK US ANYTHING, ANYTIME!
844.218.4112 • info@lightingforimpact.com
Learn more about Lighting for Impact and get a copy of their “Product Solutions Look Book” featuring their full product portfolio HERE.
844.218.4112 info@lightingforimpact.com
Learn more about Lighting for Impact and get a copy of their “Product Solutions Look Book” featuring their full product portfolio HERE.
Learn more about Lighting for Impact and get a copy of their “Product Solutions Look Book” featuring their full product portfolio HERE.