LSI Technologies_AINFO

Why Well-Lit Stores Win More Sales

Poor lighting impacts more than just ambiance—it can also affect your bottom line. With a quarter of operators acknowledging their lighting needs improvement, there’s a clear opportunity for growth. Better lighting boosts sales, increases foot traffic, and elevates customer confidence.

Seeing is

Believing

Don't let profits fade—discover the difference brighter lighting can make:

Light Your Way to More Customers

LSI Industries, in partnership with EnsembleIQ, conducted a study to explore how lighting influences shopper behavior and impacts in-store traffic.

The studies, fielded from July 22 to August 12, 2024, highlighted just how important lighting is to the c-store shopper:

Well-Lit Stores Win Shoppers

Better Atmosphere:

The Bright Choice:

Over 85% of shoppers say their go-to convenience store is both bright and welcoming, inside and out.

Safety First:

50% of female shoppers are drawn to well-lit entrances (compared to 40% of males) 47% of female shoppers are more likely to shop in brightly lit interiors (compared to just 36% of male shoppers)

Good Vibes:

40% of shoppers surveyed said proper lighting was a top factor in their decision to shop at a particular store.

Gender Divisions:

Outside lighting can drive customer visits and store traffic

A Bright Idea for Safer Stores

said that they have felt unsafe when shopping at a c-store, driven by the behavior of other patrons and poor lighting.

1/4 of respondents

that they have “avoided shopping at a c-store in the past because it looked too dark / poorly-lit”

39% strongly agree

identified bright lighting as a critical feature for both safety and cleanliness.

8-in-10 shoppers

Females are also significantly more likely to purchase in-store merch while visiting a c-store (91%) than Males (83%), indicating how important it is to make this group feel comfortable in-store.

27% of shoppers report feeling unsafe. Only 19% of operators receive feedback about safety concerns, indicating that shoppers keep concerns to themselves.

Potential Blind Spot?

Bright

More shoppers report feeling unsafe than operators realize.

This blind spot could be costing you customers.

Dark lot

Well-lit lot

Better Lighting, Happier Staff

of operators agree that bright lighting prevents loitering at the store entrance.

74%

agree that bright lighting helps employees feel safer.

71%

Lighting isn’t just about customers—it also impacts your staff.

Safer Spaces:

Brighten Their Day:

Time

Shine

Make the Switch to LSI and See the Difference

Discover the evolution of LSI’s lighting: from our first gas station canopy fixture over four decades ago to today’s cutting-edge LED technology. Illuminate the journey from pump to store with our latest innovative canopy fixtures.

The "Archer" curtain lighting system floods your building with light, enhancing visibility and appeal.

LSI’s Canopy Deck fixtures use "Forward Throw" technology to light up the path from refueling stations to store entrance, improving safety and visibility.

provide the control systems your store needs

Don’t wait—light up your store and your bottom line today!

streamline installation and maintenance

attract customers

charge up sales

cut energy costs

Click here to get in touch

Back to the top

Boomer Approval:

Click:

of customers choose a store because it is bright/well-lit at the store entrance and by the front outdoor area

choose a store because it looks bright/well-lit inside the store

Shedding Light on Foot Traffic

45%

41%

With c-store shoppers making over two trips a week and two-thirds of them stepping inside, it’s clear that bright, enticing displays are key to catching their attention:

REDiMount is an out-of-the-box canopy lighting installation system that cuts installation time by over 50% with fewer components and a single canopy penetration. Design ensures a weatherproof solution, and its twist-off feature allows for quick, tool-free removal for maintenance or upgrades. No rewiring or trips above the canopy are needed.