MC Media Hub Building With Beer

BUILDING with

BEER

OVERVIEW GROCERY CONVENIENCE LIQUOR DOLLAR DRUG E-COMMERCE ON-PREMISE

Beer is an $11.3 billion business for the grocery channel, and it's the No. 4 category overall for grocery and the No. 1 category during the summer. The grocery channel sells nearly one in four of every beer sold in the U.S. Baskets with beer in them are over 1.5 times the size of all other grocery baskets. For more insights, trends and tips from Building with Beer for grocery, watch this video.

GROCERY

A COMPREHENSIVE GUIDE TO BUILDING BEER BUSINESSES ACROSS CHANNELS

7-PART VIDEO SERIES

presented with

C-store is the largest class of trade for beer, representing one-third of the beer industry’s volume. C-store beer sales increased in 2018, resulting in $18.4 billion in sales. Also, beer is the No. 3 category in c-store overall, and the No. 1 category between 2 p.m. and 8 p.m. Watch this Building with Beer video to find out the latest trends and insights impacting the very important c-store channel.

presented with

The liquor channel sells almost 500 million cases of beer annually, worth $46 billion. There are about 46,000 liquor outlets around the country, ranging greatly in size and format. Did you know that 44% of the U.S. population shops the liquor channel, but only 37% of those consumers buy beer from liquor stores? Also, 93% of all beer purchased in the liquor channel is purchased cold. No matter the size or format of the store, a balanced category helps drive sales. Watch this video for more insights and suggestions for driving beer sales in liquor stores.

LIQUOR

There are more than 32,000 stores in the dollar channel, and beer represented $420 million in dollar store sales in 2018. Beer is growing around 30 percent, driven primarily by increased trips, traffic and stores. The estimated compound annual growth rate for dollar channel beer sales from 2018 to 2023 is 7.4%. Watch this video to learn more about driving beer sales in this growing channel.

DOLLAR

presented with

Beer is the third-largest category in the drug channel, behind candy and tobacco, and beer leads total alcohol beverage sales in the drug channel. We estimate the drug channel will have a 5.7% compound annual growth rate from 2018 to 2023. Beer shopping in the drug channel features in-and-out trips with 37 seconds in aisle and even less at the cooler. Also, premium lights represent over 60% of drug channel purchases. And did you know that displays away from the beer section (vs. close to beer) produce over three times the number of buyers? Find out more about using Building with Beer to drive drug store beer sales in this video.

DRUG

presented with

Online beer commerce grew about 44% last year, and online beer is expected to grow to 4.5% of total off-premise beer volume by 2021. In 2019, we expect eCommerce to get to 5% household penetration. Keep in mind that the shopper journey isn’t just linear. eCommerce is a part of the much large shopping ecosystem. Right messages at the right time improve the shopper experience, allowing them to shop when and where they want. Learn more about this rapidly growing class of trade by watching this video.

E-COMMERCE

presented with

Total alcohol beverage drives $155 billion into the on-premise each year. Beer has the largest share at 48%. For most retailers, beer is the most profitable segment in TAB. In the on-premise, a balanced approach drives total category growth by supporting each segment’s unique role. Watch this video for more background, insights and proven recommendations for using Building with Beer to drive sales and profits in the on-premise.

ON-PREMISE

presented with

BUILDING with

BEER

A COMPREHENSIVE GUIDE TO BUILDING BEER BUSINESSES ACROSS CHANNELS

7-PART VIDEO SERIES

MillerCoors is committed to growing the size and value of retailers’ beer business. Our approach is simple: Understand retailers’ businesses and objectives and then identify insights and develop solutions that will move their business forward. That’s where Building with Beer comes in. Based on years of research, thousands of consumer interviews and analysis of billions of retail transactions, Building with Beer delivers insights, tools and solutions to help sell more beer. Please watch these overview videos for each major class of trade and learn how tapping into Building with Beer can benefit your business.

presented with

OVERVIEW GROCERY CONVENIENCE LIQUOR DOLLAR DRUG E-COMMERCE ON-PREMISE