Unveiling the
Mini Muffin Game-Changer:
The Latest Packaging Size from Little Debbie, Tailor-Made for C-Stores!
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Now comes in
More on snacks
Americans are snacking more than ever—as many as
three times per day.
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C-stores are a leading destination
to satisfy their cravings tied with supermarkets as the go-to channel.
The channel jumped 2% in share of traffic
in 2022 and continues to siphon off from other channels as consumers continue to buy more snacks in C-stores.
shop c-stores for snacks
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No wonder C-store snack sales grew last year,
outstripping overall industry 11% gains in the
$181 billion industry.
McKee Foods’ Little Debbie brand is
in baked sweet goods in C-Stores with 25% unit share in the baked sweet goods category.
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Responding to consumer demand, Little Debbie baked up a larger count pack size with six chocolate chip or blueberry flavored muffins—perfect for the grab-and-go C-store customer looking for a quick treat.
This is the latest innovation from the brand that has
a size and product for all customers.
the number one seller
Little Debbie has several top selling products
in the C-Store Baked Sweet Goods category including:
Little Debbie has sold more than
in C-Store accounts in the latest 52-week period.
There are multiple spots for Little Debbie displays in stores from counter displays perfect for impulse purchases to impactful towers.
Today, McKee Foods is one of the largest family bakeries in America, with its number one brand in the baked sweet goods category being Little Debbie. The family-owned company is best known for its values and quality products.
Sources: 1. https://www.iriworldwide.com/IRI/media/Library/the-snacking-supernova-pdf.pdf, 2.https://csnews.com/candy-snack-deep-dive-2023, 3.https://www.iriworldwide.com/IRI/media/Library/the-snacking-supernova-pdf.pdf, 4.https://www.iriworldwide.com/IRI/media/Library/the-snacking-supernova-pdf.pdf,
5. https://csnews.com/convenience-store-news-industry-report-2023-reaching-new-high, 6. The Nielsen Company, SCANTRACK, Total US – Convenience, 52 Weeks Ending 6/17/23)
SKUs in the Brownie segment
SKUs in the Cookie segment
in the Breakfast Cake segment
million units
has several top selling products in the C-Store Baked Sweet Goods category including:
click to reveal
click to reveal
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Creative holiday products provide opportunities to build baskets around key seasonal events especially Christmas when the consumer favorite Little Debbie Christmas Tree Cake is available.
The McKee Foods story began during the height
of the Great Depression in 1928 when founder
O.D. McKee began selling 5-cent snack cakes from the back of his car. Soon after, he and his wife, Ruth, bought a small bakery in Chattanooga, Tennessee.
Learn more about how McKee Foods can help you get more of the snack business at 1-800-315-6208
Little Debbie products are distributed by Wholesale Distributors nationwide freeing store employees from spending time stocking shelves while still allowing shoppers to find their favorite snacks.
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From Sticky Buns to Honey Buns for early morning to the anytime Nutty Buddy, Little Debbie covers all dayparts and snacking cravings.
Click through:
CONTACT US TO SEE MORE!
1-800-315-6208
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