QUALITY
No need to confirm the truth in this: Digital identity verification (also known as electronic identity verification, or eIDV) is a must for e-commerce retailers that want to safely and conveniently onboard customers while combatting fraud (and the costs that come with it). But there’s only one right way to leverage eIDV and realize its full benefits—and that’s with quality foundational data.
Finally harness Big Data, legacy data, and people data to give your business the competitive advantage you deserve.
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THE KEY TO EFFECTIVE DIGITAL IDENTITY VERIFICATION
VERIFIED EFFECTIVE
Despite its benefits, verifying customer data is a balancing act. On the one hand, there’s a need to perform the verification—but on the other, there’s the need to do it quickly and easily, maximizing customer convenience. Melissa’s Mobile Document Scanning App paves the way for:
A
Data accuracy is a must in order to reap the full benefits of eIDV—and avoid the headaches that come with bad data.
ACHIEVING
Myriad advantages over manual procedures make eIDV the only viable identity checking method for e-commerce businesses.
BUSINESS BENEFITS—AND MORE
Leveraging real-time digital identity verification solutions with high-quality foundational data at their core is a must for—and delivers benefits to—any business that’s involved in e-commerce. While they’re not retail specific, here are two examples of how Melissa makes it happen.
Melissa works with you to ensure the integrity of your foundational data, improving sales and the customer experience while reducing errors and costs. Even better, we make identity verification convenient for your customers, increasing their level of satisfaction and loyalty to your business.
BETTER DATA, BETTER SALES, BETTER CUSTOMER EXPERIENCE
On average, bad data costs businesses $9.7 annually.
Melissa takes a layered approach to data quality and accuracy checks and eIDV, utilizing a dedicated engine that corrects, parses, and understands names and addresses. The end-result: e-commerce businesses have the power to safely and cost-effectively onboard new customers while ensuring a high level of protection against fraud.
Data quality verification
layer verifies each piece
of the identity puzzle—
including global addresses,
email addresses, phone
numbers, and recognition
of 6+ million last names
and 4+ million first names
--before passing it to the
next step.
QeIDV takes just seconds and involves an easy 1-2-3 proces
Fast capture and verification of customer ID documents
Leading to:
Reduced fraud
..all in just a few seconds.
MRZ and OCR technologies instantly identify document type and extract client data for population into relevant systems, like CRM platforms—no manual data entry involved.
Smart facial recognition and comparison algorithms recognize match between a selfie and an ID image, distinguishing changes like facial hair, makeup, hairstyle, and more.
Determines if device user is live rather than using a static image, by distinguishing eye movement to ensure user authentication.
Generates and stores customer due diligence reports and full audit trails. E-commerce business controls all documents and reports and may evaluate them at any time.
car2go: Driving secure online car rental
eToro: Putting online investment and trade activity within easy reach
Client snapshot: Company’s multi-asset social investment platform features wide array of tools designed to facilitate simple, transparent trade and investment in global markets. Harnessed by more than 23 million registered users in over 100 countries.
Objective:
• Enable fast, seamless account-opening process for potential registrants, with simplicity and speed to match user experience, by eliminating manual ID checks involving time-consuming, costly, error-prone physical inspection of identifying documentation
Solution requirement:
• Features and capabilities to render onboarding as smooth and simple as ongoing use of platform
Solution components/functions:
• Electronic identity verification (eIDV) delivered through apps, SaaS, and web APIs that are readily integrated into existing online platforms
• In processing applications for financial products and/or services, matches applicants’ name, address, date of birth, and email address or telephone number against reputable data streams, such as government agency, credit agency, and utility records.
• Accesses billions of global records in real time, ensuring that customer experience remains uncompromised
• Rapidly assesses applicants’ residency and proof of address, speeding determination of their true identity
• eIDV capabilities can be scaled, delivering as few as 100 or many million checks per year
Results:
• Users receive notification of approval status in seconds rather than minutes (as with manual checks), enabling approved parties to begin exploring and investing on platform
• Auditor report developed by Melissa includes details of how each user was verified. Provides eToro auditors with PDF documentation on Melissa letterhead, confirming that particular user or group of users was vetted and criteria for doing so. Helps eToro maintain proof of compliance for jurisdictions to which it is required to report.
37+ years as an independent data quality provider, trusted by thousands of businesses worldwide to fulfill their data quality needs
Why Melissa?
Single-source vendor of global address management, data quality, and identity verification solutions that help organizations harness accurate data for a more compelling customer view
More than 1 trillion addresses processed by industry-leading solutions
Exceedingly wide breadth of data: millions of postal addresses, landline and mobile numbers, and email addresses
Secure storage of consumer due diligence reports with full audit trails
Improved customer engagement
Guaranteed peace of mind
Users can verify themselves from their own home, using their own smartphone
Eliminating manual keying and cursory checking of errors leads to higher levels of data integrity—a major plus considering that 20% of addresses entered online contain errors
Cuts down on use of fake IDs and ID tampering
CIDs can be verified 24/7, at a rate that far exceeds a physical team and at a lower price tag than manual checks
Increased automation, faster turnaround times, and fewer touchpoints yield a better customer experience, increases customer loyalty, and boosts the bottom line
Cloud servers rarely go “down” and are always updated with the latest technology to stay one step ahead
Offers flexibility to scale up or down based on number of checks performed
Couriers like UPS and Fedex now require shippers to shell out nearly $20 for every address correction—and that can add up.
Orders that don’t reach the right customer or are claimed by an inaccurate recipient can burn big holes in e-commerce businesses’ pockets. There’s the cost of the lost product, the initial shipping cost, and the cost of replacement product and the price of shipping it—not to mention the chance of losing an irate customer to the competition.
Leverages 2.1 billion
records to perform
proof-of-address check—
a major boost to providing
enhanced fraud protection.
Available in select countries,
including U.S., U.K.,
Germany, and many
others.
Verify SSN, national ID,
and date of birth to
prevent underage or
otherwise unlawful
consumer-not-present
activities.
More advanced mode of
eIDV; uses two different
sources to corroborate and
verify two pieces of
information.
Mobile document scan
Quick
Convenient
Accurate
Fake-free
Customer-friendly
Cost-efficient
Low maintenance, high availability
Scalable
Contact data verification
Proof of address
eIDV
2+2
Mobile document scan
ID Check
Biometrics Check
Liveness Check
Compliance Reporting
FOUNDATIONAL DATA
A+
ACCURACY
BIG
DELICATE
BALANCE
Fast capture and verification of customer ID documents
Secure storage of consumer due diligence reports with full audit trails
Reduced fraud
Improved customer engagement
Guaranteed peace of mind
ID Check
Biometrics Check
Liveness Check
Compliance Reporting
Leading provider in carsharing segment, with more than three million users worldwide, company offers registered customers the option to rent a car from one of 26 locations in eight countries.
Replace manual account-opening process, which required new users to visit a car2go store during opening hours, with option to quickly, easily, and flexibly register online and subsequently complete entire rental transaction in digital form on their smartphone.
Dedicated, company-specific “private cloud” server.
Web service validates addresses in stages, starting with application of data validation tools and followed by deployment of international identity verification solution. In a few seconds, data validation system checks data entered by customer to ensure plausibility and correctness.
If data passes validation process, customer’s identity is checked via inspection of personal data (name, address, and date of birth), then compared and verified against reference data.
New customers can still register at a car2go store, but can also register online via smartphone—a simpler, faster process for car2go and its clients alike.
Reduction in manual validation costs.
Objectives
Solution components/functions
Outcome
Verify addresses in real time using web service
Complete address verification within a few seconds, no matter the country
24/7 support
Secure, encrypted connection via HTTPS
Value-driven
High-quality results
Compliance with data protection guidelines
Solution requirements (in line with KYC principles)
eToro: Putting online investment and trade activity within easy reach
Objectives
Solution components/functions
Solution requirements (in line with KYC principles)
Outcome
Company’s multi-asset social investment platform features wide array of tools designed to facilitate simple, transparent trade and investment in global markets. Harnessed by more than 23 million registered users in over 100 countries.
Enable fast, seamless account-opening process for potential registrants, with simplicity and speed to match user experience, by eliminating manual ID checks involving time-consuming, costly, error-prone physical inspection of identifying documentation.
Features and capabilities to render onboarding as smooth and simple as ongoing use of platform.
Electronic identity verification (eIDV) delivered through apps, SaaS, and web APIs that are readily integrated into existing online platform.
In processing applications for financial products and/or services, matches applicants’ name, address, date of birth, and email address or telephone number against reputable data streams, such as government agency, credit agency, and utility records.
Accesses billions of global records in real time, ensuring that customer experience remains uncompromised
Rapidly assesses applicants’ residency and proof of address, speeding determination of their true identity
eIDV capabilities can be scaled, delivering as few as 100 or many million checks per year
Users receive notification of approval status in seconds rather than minutes (as with manual checks), enabling approved parties to begin exploring and investing on platform
Auditor report developed by Melissa includes details of how each user was verified. Provides eToro auditors with PDF documentation on Melissa letterhead, confirming that particular user or group of users was vetted and criteria for doing so. Helps eToro maintain proof of compliance for jurisdictions to which it is required to report.
car2go: Driving secure online car rental
car2go: Driving secure online car rental
Objectives
Solution components/functions
Solution requirements (in line with KYC principles)
Outcome
Leading provider in carsharing segment, with more than three million users worldwide, company offers registered customers the option to rent a car from one of 26 locations in eight countries.
Replace manual account-opening process, which required new users to visit a car2go store during opening hours, with option to quickly, easily, and flexibly register online and subsequently complete entire rental transaction in digital form on their smartphone.
Verify addresses in real time using web service
Complete address verification within a few seconds, no matter the country
24/7 support
Secure, encrypted connection via HTTPS
Value-driven
High-quality results
Compliance with data protection guidelines
Dedicated, company-specific “private cloud” server.
Web service validates addresses in stages, starting with application of data validation tools and followed by deployment of international identity verification solution. In a few seconds, data validation system checks data entered by customer to ensure plausibility and correctness.
If data passes validation process, customer’s identity is checked via inspection of personal data (name, address, and date of birth), then compared and verified against reference data.
New customers can still register at a car2go store, but can also register online via smartphone—a simpler, faster process for car2go and its clients alike.
Reduction in manual validation costs.
DELICATE
