The global pandemic has profoundly impacted what consumers want and how they behave, accelerating some existing trends while shifting others. Today’s consumers place more importance than ever on their end-to-end experience with a retail brand, particularly when it comes to digitally fueled services such as flexible, fast delivery. Ensuring a great customer experience (CX) requires driving accuracy and removing points of friction throughout the customer journey.
The pandemic significantly accelerated ecommerce growth and digital retailing.
A seamless CX and flexible, fast delivery has become even more important, particularly for the upcoming holiday season.
At the core of fast, flexible delivery is
capturing accurate address data at checkout. But too often, retailers rely on the default address verification built into ecommerce platforms.
Adding best-of-breed global address verification and autocomplete services to your ecommerce platform ensures addresses are accurate as soon as the consumer enters them.
Select the best carrier for the address
Carriers charge $10 to $15 per parcel for address correction
Duplicate data costs real money.
Increased conversions
of retailers are working on improving customer satisfaction scores or experience measures
Customer-obsessed companies that make insights-driven decisions—based on high-quality data—are growing more than 30% annually on average.”
Upgrade your shipping address data quality for a better CX.
CX drives over two-thirds of customer loyalty, outperforming brand and price combined.
The average large-sized e-commerce site can gain a 35.26% increase in conversion rate by improving checkout design
The Secret to a Seamless CX
Benefits flow from ensuring accurate customer addresses
When delivery addresses are accurate,
retailers can deliver the fast, frictionless shipping experience consumers expect.
56% of shoppers wouldn’t buy from a store again if they were unsatisfied with the delivery experience.
80% of retailers call improving the online checkout experience a priority.
40% of sites lack inline validation, which corrects addresses as they are entered.
41% of consumers call fast delivery the most important aspect of shopping online
Retailers are racing to implement two-day — and even one-day — delivery:
Source: McKinsey
Ecommerce experienced 10 years of growth in 3 months
63% of all shopping journeys now begin online
Benefits Go Beyond CX
IBM estimates 20% to 40% of customer profiles/records in a marketing campaign are duplicates
1 million records at $1 per customer = $400,000 on redundancies alone
A positive CX is critical to retail success.
When addresses are accurate, retailers can…
Source: IBM
See How Benefits Go Beyond CX
Source: McKinsey
Source: Google
Source: PWC
Source: Baymard
Source: RSR Research
Source: Bloomberg
Provide accurate shipment promise dates
Calculate sales tax correctly to avoid corrections and audits
Successfully ship internationally
Prevent costly mis-shipments, late deliveries, chargebacks, and return shipments
CX is not the only benefit of better-quality address data. Others include:
Autocompleted and validated email addresses
Accurate direct mail delivery
De-duplicated and standardized addresses
Accurate geocoding of customer locations for marketing, store locations
Assists with identity resolution
Cleaner CRM data
Why Is Address Accuracy So Hard?
Why Is Address Accuracy So Hard?
The US alone has 197 million addresses
About 14% of the US population moves every year
International addresses use widely varying address formats
The US Postal Service dataset does not cover 197 milion addresses
To ensure accuracy, address verification must be able to verify USPS, non-USPS, PO Boxes, apartments, and suites as well as international addresses.
FACT:
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Source: Baymard
Source: RSR Research
FACT:
64
%
Forrester
$10
to
$15
FACT:
Contact us to
Source: Gartner
FACT:
Lower costs
Increased loyalty
Positive delivery experiences
Click here to find out how much you can save
2020 consumer delivery speed expectations
2022 consumer delivery speed goals
(% of total)
(% of total)
4-7 days
2-3 days
Next day
Same day
2-6 hours
<2 hours
6%
65%
12%
6%
12%
29%
29%
12%
12%
18%
FACT:
1
2
3
4
5
6
Accurate addresses support:
Autocompletion speeds checkout and reduces abandoned carts
Avoid the CX and carrier costs of bad address data
Frictionless experiences bring customers back
Packages arrive on time
click to find out
click to find out
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Here's why it's so important and what you should do:
Hint: It Starts with Clean Data
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