The Story Begins
The Montchevre Brand has been a leader in American made goat cheese since 1989. Here’s what has made us the #1 goat cheese in the U.S. today:*
Traditional French goat’s milk cheese-making techniques + Wisconsin
cheese-making heritage
Traditional French goat’s milk cheese-making techniques + Wisconsin cheese-making heritage
A fresh milk supply sourced from 450+ independent Midwest family farms
A fresh milk supply sourced from 450+ independent Midwest family farms
Now, there’s an exciting new chapter to our story — and enticing new cheeses to offer your customers!
Obsessing Over ORGANIC
Organic products are on-trend
Consumers are
eating more organic food and using more organic products than ever before*
Sales of organic products hit $55.1 billion in 2019 and were up 20 percent in the spring of 2020*
In 2019, most sales came from organic produce, followed by organic dairy*
27% of Americans would buy more organic foods if major brands offered more options**
Millennial consumers are the driving force for organic market growth** — and they'll pay a premium for organic products because they’re concerned about
> their health
> the environment
> animal welfare
As a leader, the Montchevre brand is committed to supporting initiatives and programs
that promote communication, awareness and training opportunity for dairy producers to advance animal care and handling best practices
Organic goat cheese is a top-seller — it’s outselling natural goat cheese in velocity volume sales by 14%**
Lock In Loyalty with Montchevre
Our shoppers are the most loyal and satisfied in the category***
32%
brand loyalty, outpacing the #2 competitor by 14%
#1
in household penetration with 2.3mm buyers
94%
brand satisfaction
68%
conversion rate
Customers say it’s the #1 best-tasting goat cheese!
Ready to entice deli customers?
Try It With A Little ORGANIC Goat!
Visit www.Montchevre.com to learn more!
* Organic Trade Association
** SOURCE: “Demand for organic products expands to more categories.” Food Business News 2020
The Natural/Organic Food Shopper – US – Mintel 2017
IRI MULO Latest 52 weeks 4.24.21
*** Source: IRI 52 weeks ending 12/27/20; A&U Study 9/16/20
Want to Spread Your Share of the Cheese Category?
Try It With A Little ORGANIC Goat!
Introducing the Montchevre Brand’s ORGANIC Goat Cheese Line
It’s smooth and creamy, made from our organic fresh milk supply, and EXCLUSIVE to Montchevre !
We’re the only national goat cheese brand with an organic line extension
We offer two varieties to tempt organic cheese-loving customers:
4 oz. logs in Plain and Garlic & Herb
Montchevre organic goat cheeses are certified by MOSA and carry the USDA Organic seal.
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