Consumers and Fuel/C-store managers are both racing toward goals they value. The right convenience-based programs and services mean everybody can cross the finish line and get what they need:
Consumers want fuel/c-stores that
are FAST, CONVENIENT AND REWARDING
44%
of shoppers define convenience as a quick visit
of c-store shoppers choose a store because it offered a rewards program
43%
Fuel/C-store managers want EASY, LOW-COST SOLUTIONS that DRIVE TRAFFIC AND REVENUE
Source: csnews.com
Source: consumergoods.com
THE GOOD NEWS:
Convenience is a win-win when convenience and fuel stores address these capabilities. Retailers must infuse the CONVENIENCE theme…
… THROUGH THEIR MESSAGING
… AT THE PUMP
… and IN THE STORE
Convenience in messaging
Targeted marketing with built-in rewards draws NEW and REPEAT customers to your sites. With the GetUpside Fuel App through the 76 Brand:
Consumer Gets
• Personalized fuel discounts
• Low prices
• Cashback rewards
• Usability in many
different stores
Fuel/C-store Manager Gets
• Net new customers
• Increase current
customer visits
• No installation costs
• Pay only for incremental profit
fuel savings
39%
Source: consumergoods.com
C-store loyalty members
prefer these rewards:
cash back
35%
C-store loyalty members spend
29%
more than non-members
Source: csnews.com
The partnership between 76, Motiva and GetUpside delivers lots of benefits for fuel/
c-stores. Here’s how it works:
Delivers You Customers
How
GetUpside captures transaction data from anonymized records of your historical receipts. This takes just minutes with no change to your POS and no IT involvement.
GetUpside uses this data to determine which GetUpside app users have never visited your station, and the frequency, profitability, and average margin of your existing customers
GetUpside offers bring you users who have never visited your station.
For expected visitors, GetUpside delivers personalized offers to increase their average visits per month. You only pay for incremental profit.
You pay only when you get new, profitable customers or your existing customers spend more
1
2
3
4
5
X
CONVENIENCE AT THE PUMP
MOBILE PAY at the PUMP via the 76 App enables fast and secure payment to speed customers on their way
Consumer Gets
• Fast easy payment
• Increased security
• Loyalty Rewards
• Directions to your site
Fuel/C-store Manager Gets
• Simple connection to Verifone
or Gilbarco POS
(no hardware to install)
• Secure transactions
via tokenization
• Tool to attract customers
Click here to
learn more
of US consumers now prefer to shop in places that accept contactless
61%
Source: convenience.org
of c-stores already have mobile pay at the pump
47.7%
Source: csnews.com
CONVENIENCE IN THE STORE
Innovative two-sided checkstand designs enable associates to checkout two customers at once, shaving time off of service:
Consumer Gets
• Fast in and out experience
• Prompt attentive service
Fuel/C-store Manager Gets
• Higher in-store traffic
• Incremental revenue
speed of getting in and out is the second biggest reason (28%) a consumer chooses a c-store
Source: ccrrc.org
It’s CONVENIENCE
for the WIN-WIN
By infusing CONVENIENCE through MESSAGING, IN-STORE and AT THE PUMP, Fuel/C-stores deliver the FAST, REWARDING experiences consumers want while driving TRAFFIC and REVENUE for retailers with easy, low-cost solutions.
Contact
to learn more
REPLAY
