A Sea Change to Help You See Category Change
If a rising tide lifts all boats, then consumers’ tastes and growing preferences for delicious, easy and convenient salmon can lift seafood sales.
Let’s dive into some key trends.
Seafood is catching on with more consumers.
Seafood buyers are valuable shoppers:
MOWI Essential™ Salmon meets the latest waves in demand
MOWI Essential™ Salmon is available many options for today’s consumers.
Convenient fixed weight single and double portions
Delivering on taste and convenience.
Fresh, never frozen
Value Chain helps retailers land opportunities for growth.
Mowi is the world’s largest producer of farm-raised Atlantic salmon
Lure shoppers with MOWI Essential
Learn more at www.mowisalmon.us
Sales revenues from salmon grew 24.7% in the U.S. last year.
Vacuum skin packaging trays for optimal presentation, food safety and quality
Plank packages for direct cooking
Value-added, flavorful varieties, such as Garlic-Herb and Monterey Style
MOWI Salmon comes pre-packed and ready to cook in its transparent packaging so that consumers know exactly what they are buying
Recipes and supporting materials provide ideas and tips for at-home cooking
MOWI Essential salmon is easy and versatile to prepare, whether baked, broiled, pan-fried, grilled or cooked in an air fryer
Mowi has full internal control its own genetics, feed, farming operations, harvesting, processing, logistics, sales and marketing
Integrated sustainability strategy is aligned with the United Nation’s Sustainable Development Goals (SDGs)
All MOWI products meet the Aquaculture Stewardship Council’s global standards for farm-raised seafood
™
People who buy seafood, especially frequent seafood shoppers, report spending more on groceries in an average week than non-seafood consumers.
(Source: Power of Seafood, 2021)
(Source: Power of Seafood 2021)
Overall sales of fish and shellfish reached $20 billion in 2020.
(Source: Mintel)
Sales in the seafood department rose 28.4% in 2020, outpacing meat, produce, deli and bakery.
(Source: Power of Seafood 2021, FMI)
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In full control
With sustainability at our core
To meet global standards
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