Powered by NIQ’s unmatched research and proprietary data, this hub delivers a clear view into what consumers want today — and what will influence their choices tomorrow.
Use it as your go-to resource to stay ahead of market shifts, unlock growth opportunities, and turn trusted intelligence into a measurable competitive advantage.
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What will define 2026? Cautious consumers. Trusted brands. Frictionless commerce. And disruption at every turn.
This report unpacks how economic volatility, the rise of retail media, and AI-powered discovery are reshaping behaviors across the globe, revealing areas brands must focus on to remain competitive in the year ahead.
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Inflation may be easing, but consumers aren’t relaxing. Across America, no matter their income bracket or geographies, people are still on alert — watching prices, weighing priorities, and questioning what’s next. With trust in long-term stability at a low point, volatility has become the new normal.
This report takes a deep dive into the data, highlighting key economic indicators and big picture concerns that will shape spending consumer confidence in the U.S. in 2026.
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2026 Consumer Outlook Global Report
2026 Consumer Outlook U.S. View
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CONSUMER GOODS
What will define 2026? Cautious consumers. Trusted brands. Frictionless commerce. And disruption at every turn.
This report unpacks how economic volatility, the rise of retail media, and AI-powered discovery are reshaping behaviors across the globe, revealing areas brands must focus on to remain competitive in the year ahead.
LEARN MORE
2026 Consumer Outlook Global Report
What are chief marketing officers (CMOs) across industries saying about the challenges shaping their world today — and what they’re expecting 2026 to hold?
This report delivers a wealth of information culled from direct conversations with CMOs across industries and survey feedback from other senior marketing leaders across the globe about how they’re navigating fragmented data, proving return on investment (ROI) under tighter budgets, or integrating artificial intelligence (AI) in ways that deliver real business value. You’ll find actionable strategies to turn those challenges into opportunities, and practical guidance to help you lead with confidence in the new year.
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2026 CMO Outlook
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U.S. Consumer Outlook for 2026
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