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When businesses are built around the people they serve, the world becomes a better place – and every customer experience becomes more meaningful. It’s why customer data has never been so important. But to maximise its potential and use data to inform smarter decisions, businesses need the ability to interpret and act on customer insight at scale and in real-time. dunnhumby empowers retailers and brands to do this through more relevant and engaging experiences. We help our clients build Customer First strategies with cutting edge solutions, and we never stop innovating – ensuring the decisions clients make encourage customers to return, time after time.
Perfect the science of shopping The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their customers – in-store, offline and online. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro. “Through our partnership with dunnhumby, we have seen an increase in sales, units, and visits, which has added relevance in our customers’ lives and is making us a destination in our market place.” Deidre Zimmermann, Raley’s SVP Marketing
Helping retailers and brands deliver better experiences through Customer First strategies
ARRIVAL & PARKING
OPPORTUNITIES FOR INNOVATION
Hyperlocation targeting (includes beacons and other tech) to recognize your arrival, provide personalized messages / offers
Parking Lot: Clear / convenient areas for item pick up Cart Management: Ease of cart return
Specialized parking spaces (expectant moms) Car charging stations Cart management to avoid runaway carts
Most likely to drive revenue
Greatest need/potential for future innovation
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Product Info/Pricing: Use electronic price tags to dynamically control / display pricing Clear communication at shelf, particularly for complex items (OTC) Support Services: Employ new technologies to manage produce freshness
Support Services: Provide sourcing transparency Demonstrated focus on sustainability Assortment: Offer unique items / LTOs / seasonal items Wide variety of SKUs ensure assortment and choice Items typically are in-stock Merchandising: Items are easy to find Packaging: Future-foward product packaging Offer innovative solutions for bulk items / packaging
PLANNED PURCHASE
Click for Case Study
CASE STUDY
AdAdapted has looked for existing in-app “list environments” and created a marketplace to reach and target users during pre-shop grocery list development to help brands get into shoppers’ consideration and planning process. The company can deploy targeted ads based on location and shoppers’ list activity while they have a list app open as well as retarget them programmatically – in both cases offering a seamless connection between the ad and the end result of click, which adds the item to their list or cart as if they had typed it in themselves. Heineken enlisted AdAdapted for a test campaign aimed at driving incremental and measurable sales of its flagship brew during the height of pandemic shut-downs. The three-month mobile ad campaign launched in July 2020, intercepting browsing shoppers as they built their grocery lists and encouraging them to add Heineken original beer to their mobile shopping lists and online carts at a specific retailer.
Product Info/Pricing: Use voice-enable technology to provide information / assistance Support Services: Employ smart scales Offer technology to help track budget / spend
Greatest need/potential + likely to drive revenue innovation
Product Info/Pricing: Use AR and/or QR codes to provide product information Employ strategies to vary pricing based on inventory Support Services: Ability to link to navigation planning / app Ability to suggest recipes, ingredients, other items to add based on product selection Provide recommendations if item(s) is out of stock Provide full loop communication / link to loyalty Have clear, transparent solution for BOPIS substitutions at time of pickup Merchandising: Have meal-based / solution-based product merchandising / placement
STORE NAVIGATION
Signage: Set "pathing" to direct traffic flow Assisted Wayfinding: App / AR / Beacons to help with navigation / finding items Digital Signage List-based wayfinding Symptom / need based wayfinding
Carts/Item Transport: Offer Smart Carts
Carts/Item Transport: Easy to use carts / baskets / item transportation Engaging / fun cart design (e.g. cars for kids) Shopping Process: Ability to get weight on produce as needed Ability to easily put items back if you change your mind
Additional Considerations
Initial Feeling: Manageable / not particularly overwhelming Store Design: Open aisles, easy to navigate Not overly crowded, easy to manage movement in store Easy to get items off shelves Predictable / traditional layout Interesting / engaging product rotation / layout to encourage exploration
SOLUTION PROVIDERS
With e-commerce sales growth accelerated by the draw of safety and convenience during a pandemic, physical retail has to step up to become more enticing and experiential while simultaneously empowering more streamlined experiences. While the alarm bells predicting the demise of brick-and-mortar retail have been unfounded, the in-store proposition must evolve with shopper tastes, motivations and priorities. The Path to Purchase Institute’s Commerce Executive Network undertook a close examination of the evolving shopper journey that culminates in a physical store to chart a path forward. By dissecting the in-store shopping experience and zeroing in on various touchpoints that cause shoppers moments of delight — or friction — the group ultimately identified key areas of opportunity for impactful innovation. Read on to explore an overview of the current landscape, gain actionable recommendations and meet potential solution providers.
Future of In-Store: At the Intersection of Impact & Opportunity
Offer shelf / in-aisle signage Offer seasonal selections / displays Offer discount aisle bins Product type / package sizing lends itself to trial / unplanned purchase Product pricing lends itself to trial / unplanned purchase Offer live sampling* Offer hands-on experiences that encourage trial (e.g. lego tables, play piano) Generally has enough square footage to include discovery zones, include new item Provide opportunity to view items while waiting (e.g. in line, at deli) Pop-up stores (sometimes staffed by non-employees, e.g. furniture @ Costco) Partnered retail drives traffic, may encourage additional purchases (e.g. Starbucks in Target)
Invites shopper feedback on new items, things they've sampled / bought
Include robust displays and/or impulse zones at checkout Often features sophisticated merchandising techniques (e.g. lighting, detailed end-caps, etc.) Easy to find / discover new products Proactively recommend other items shopper might like, complimentary items In-store demonstrations / experience that encourages interest / purchase (e.g. guacamole bar) Offer virtual or out-of-store impulse areas (e.g. BOPIS)
Offer take-home or pre-packaged samples Ability to change mind without difficulties (deleting scan, putting back, etc.)
DISCOVERY/IMPULSE
Examining global innovation helps keep a finger on the pulse of innovation, including these examples of how click-and-collect and self-checkout is playing out throughout the world. The Auchan Drive example out of Luxembourg and other locations in Europe is a drive-through pickup concept with a unique strategy of co-locating the locations next to mini stores stocking fresh/specialty SKUs to offer shoppers — especially those less comfortable with click-and-collect – the ability to pick out their own produce and other items they are more particular about. The concept gives consumers control while allowing for that impulse component.
In the Netherlands, the container format of the SPAR mini-market allows it to pop-up essentially anywhere, even in places that wouldn’t typically host a store, to satisfy unmet demand. Examples include parks, campsites and even music festivals, reaching shoppers as they are spending more time outdoors during the pandemic. Grocer Neighbour in Canada takes the Amazon Go frictionless checkout model one step further by embedding it within moving trucks. The concept literally brings the store directly to the shopper by deploying a fleet of trucks to high-traffic neighborhoods. The trucks-turned-stores enable shopping whenever and wherever a customer wants. They only allow one shopper entry at a time, adding a pandemic safety component.
Inspired by the postal service, Box by Posti out of Finland is essentially an enhanced pick-up location for packages that offers a more robust experience including elements such as digital kiosks, fitting rooms and stations with complimentary packaging materials for returns. The goal for the format is to be the perfect place to pick up online orders that fills the voids between online shopping and home.
Today, impulse lives all around the store, and the challenge is how to break through in any area, particularly the racetrack and on endcaps, as well as in perimeter departments. It’s not about just winning in the queue line but also finding additional spots beyond the store that make sense for impulse merchandising. This is particularly important as retailers expand self-checkouts while decreasing merchandising opportunities in this space. One area of the store that presents a new impulse merchandising opportunity is the in-store pickup space for online orders. For example, while Target’s new pickup areas are very clean, well-lit and easy to approach, the retailer does incorporate some opportunity for stocking some impulse items that wasn’t present in the past. Brands working with retailers should keep in mind that they are grappling with how to capture impulse behavior in these spaces while also keeping them neat and simple.
Winning in these restricted environments will be an everlasting challenge, and standing out requires merchandising elements that are ahead of the curve. Among new merchandising trends driving impulse purchases throughout the store are: lighting and motion that make products pop in contrast to what can be dark and dingy areas of aisles, particularly in the convenience channel, (first movers have the advantage of standing out with this tactic); secondary placements that leverage location to drive purchase; improved at-shelf elements to call out new products (that can be as simple as turning a shelf sign 90 degrees so it is visible to shoppers far down the aisle); QR codes connecting the in-store shopping experience to digital assets; and interactive displays integrating screens and video cameras (they have a higher cost but are upgradeable and updateable as seasons and planograms shift).
The ability to gamify shopping behavior such as scanning a product at the shelf can facilitate discovery and trial. Offering the shopper a chance to engage and earn rewards by scanning a product leads many of them to go ahead and buy it, because they already have it in their hand. It’s one way of cutting through the clutter. Additionally, a good fraction of the time (20-40%) this tactic also drives repeat purchases. An example from the Highbush Blueberry Council shows how a product from a category that straddles the line between pure impulse and sort-of-planned purchases delivered impressions both before and during the shopping experience to drive in-aisle products scan, ultimately achieving a high purchase conversion.
USE OF SOCIAL MEDIA
Offer instagrammable scenes Offer share and save coupons from Twitter, etc. Integrating Pinterest within app (e.g. Albertson's / Safeway) providing recipes at shelf
Have discovery zones that highlight new products / services, well suited for social sharing
Shareworthy, beautiful food Have good internet / wifi in the store
EMPLOYEE ASSISTANCE
Have enough staff to be readily present / available Staff are easy to find in the store Employees have strong product / store knowledge Employees help recommend new products
Employ greeters / exiters, receipt checkers Have strong corporate culture, engaged / happy employees
NON-EMPLOYEE ASSISTANCE
Provide lockers / vending machines for easy pick-up Have machines that can perform services (e.g. make a smoothie, chop a salad)
Offer AR technologies to "try" products Have interactive signage Use AI / machine learning to have customized messaging, personalized communications in-store Integrate product reviews into merchandising / app
Greatest need/potential for future
SAMPLING
Leverage sampling as a key benefit of shopping experienc Leverage technologies, kiosks to offer sampling support Offer experiential sampling (e.g. Hershey's smile machine, Hatch chili days) Embed sampling into other solutions (e.g. meal kits, prepared meals) Use sampling to help engage, educate shoppers Able to cost effectively offer sampling strategies at scale Leverage partnerships with food brands, magazine, sample recipes, celebrities, to offer in-store sampling experiences Leverage app / scanning technology to provide personalized offer/sample Leverage opportunities for sampling during BOPIS Leverage new payment systems to offer coupons / sampling (e.g. Venmo)
As Albertsons’ Jewel-Osco returned to sampling in the Chicagoland region, it shifted from a “try before you buy” to a “you have to buy to try” approach. The retailer’s specialty sampling programs evolved into full immersive experiences including elements such as live entertainment and cooking demonstrations, often anchored around key seasons and holidays, such as Hispanic Heritage Month. The sampling programs are increasingly expanding into various parts of the store — such as produce and meat departments — and will soon return to leveraging the chain’s new in-store bars for BevAlc experiences such as “sip & shop” and “meet the winemaker.” The events are highly controlled experiences and shoppers have been eager to participate.
Ripple Street introduced in-home sampling programs with an unpaid panel of targeted shoppers to extend in-store sampling activities, and generate authentic social content and word-of-mouth advertising. Shoppers must apply to participate and a majority purchase the target product with no coupon or incentive other than a chance to be selected. The programs ask participants to engage with brands on guided experiences that map to brands’ specific KPIs. They can take the form of hosted parties such as Lagunitas leveraged for IPA Day, or can be executed as immersive, virtual Chatterbox experience such as SmartyPants leveraged to drive product discovery on-shelf at Walmart.
Advantage implemented several new sampling solutions to accommodate the business challenge of shoppers shifting online during the pandemic, the most popular being BOPIS sampling programs custom designed by retailer. Other new sampling solutions include digital sampling programs leveraging social media platforms, specialty sample boxes facilitating at-home trial, outdoor parking lot events with activations varying widely in design and scope, and in-store contactless demonstrations customized within retailer approved guidelines. The Anheuser-Busch team was searching for new ways to ensure Stella was the brand of choice for consumers when celebrating the holiday season, and tapped Advantage to replicate aspects of an in-store demo on how to pour the perfect Stella using web-based augmented reality tied to POS. The thematic creative was amplified via social, creating a holistic, connected and interactive experience both in and out-of-store.
AMBIANCE
Have a sense of design / style Leverage technology to enhance store experience / ambiance
Stores are well-lit Have low sight lines Have more sophisticated / modern shelving, often with lighting Highly visual merchandising, often vignettes or multi-sensorial Invite shoppers to "stay" through seating, experience, food, activities, etc.
Use signage and merchandising to enhance experience Cohesive brand experience with partner brands
Demonstrate high attention to cleanliness, order, organization Employ "set pathing" to help create pre-determined navigational flow (e.g. Stu Leonard's) Invites community into the store experience
RETAILTAINMENT/SUPPORTING SERVICES
Leverages new technology to offer enhanced entertainment (e.g. AR movie experiences, pump entertainment) Offers new ways to manage queue, understand waiting times, alleviate boredom
Allow shoppers to eat / drink while shopping Allow shoppers to sit, read magazines, books, use products, etc. while in store Offer gamified shopping experiences Offers interesting / welcoming / engaging waiting areas Offer competitions / challenges (e.g. Dorito's TikTok challenge)
Offer "retailtainment" - cooking classes, demos, family nights, date nights, slot machines Offer additional retailer provided services (e.g. childcare, coin exchange, dietician, car services, showers) Offer partnered services (e.g. tax support, doctor's office, banking)
MERCHANDISING
Leverages larger footprint to have more comprehensive / creative displays Able to change merchandising to reflect changing shopper needs / behaviors / trends (e.g. COVID) Have ability to do strong cross category / cross temperature displays / secondary displays Leverage technology for omnichannel integration / enhanced merchandising experience Leverage technology to increase merchandising opportunities beyond interior (e.g. at pump) Leverage technology to personalize recommendations (e.g. "inspired by your recent scan" or "you may also like") Leverage technology to do more real-time, solution-oriented communication, discounting, recipes ("did you know if you buy two, you get...") Have effective impulse zones, especially near checkout
Create merchandising vignettes LTOs and seasonal offerings are predictable, easy to find, organized Package sizing is easy to buy / store / use Have innovative solutions for determining weight of bulk items, produce
Frequently highlighting new products, LTO's to drive interest / curiosity Predictable layout / consistency ensures shoppers know where to look for most products Products are typically in stock Effectively leverages POP signage to drive consideration Private labels are effectively merchandised to drive brand awareness, consideration and purchase Strong private label programs Effectively uses lighting and shelving to drive consideration Known for creative merchandising strategy, best-in-class displays Partner products have clear "home" and minimize confusion over placement, purchase mechanisms, etc. (e.g. branded coffee in Target Starbucks) Use space efficiently to highlight partner / pop-up spaces
CHECKOUT
Offer scan as you go
Have easy bagging / assistance with bagging Offer self checkout Able to bag as you go Have hand scanners to facilitate scanning big items Have efficient cart handling Have multiple places to check out, including in-aisle or pop-up express check out Clear understanding of what you can buy, where (for partner / pop-up retail in store)
Have quick moving lines / clear queuing strategy / enough checkout areas Have things to see / do while waiting to check out Have bags / ways to transport items home Process is generally seamless, easy
PAYMENT
Able to pay with facial recognition Able to validate identity, age via facial recognition
Accept non-traditional forms of payment (e.g. payday loans, crypto currency, Venmo) Able to pay with phone High degree of recognition, personalization
Accept traditional forms of payment, including all major credit cards Easy, no need for identification, membership cards Offers subscription plans Easy to resolve potential price discrepencies No worries about privacy, stored data, accepted tender Low(er) risk of theft
COUPONS
Ability to personalize coupons and offer effectively Coupons can tie into your shopping behavior in real time
Enable rebates or cashback via credit card Accept digital coupons via app Easy, doesn't take much time Ability to target shoppers effectively
Easy for shopper to find the relevant coupons
PRICE CHECK
Easy for retailer to ensure pricing consistency across all touchpoints Able to control pricing in real time
Rarely find incongruent price information, missing UPC, unknown price Provide quick ways for shopper to determine price accuracy
Easy to resolve when/if it is uncovered Able to determine issue "in the moment" so it can be fixed Provide general pricing transparency
BOPIS
Shoppers know where to find items and how process works Item pick up is an easy-to-access location Retailer provides entertainment / engagement / target shoppers during the waiting / pick up process Retailer is using BOPIS effectively for large, hard to handle items Ability to scan item at your house and then have it ready to be loaded in your car Ability to scan impulse items during pick up and have them added to your order Scan preferred options and leave, leaving non-selected items behind
Parking is easy for those using this model
IN-STORE CONSUMPTION
Offer seating / utensils, etc. opportunity to eat pre-packaged prepared food Have separate areas to order / eat prepared food Have extensive sampling Food areas are clean, hygenic, connote safety
Have partnerships with other food providers (e.g. Starbucks, McDonalds, Subway) Partner consumption with entertainment / events (e.g. wine tasting, singles night, etc.)
RETAILER AS POST-PURCHASE RESOURCE
Offer support line for questions, education, support (e.g. how to cook Thanksgiving turkey, recipes) Provide in-store value-added services (e.g. dietician support, butcher will grill your meat, someone to help chop vegetables etc.) Empower employees with technology to provide added support (e.g. tablets to do further research, suggest food pairings, etc.)
Leverage technology to help provide support post-purchase (e.g. add recipes to back of receipt, QR code for future purchase, link to cooking videos, invitation to class) Leverage technology to provide recommendations of other items you may need / want (e.g. other cold symptom relievers)
Employ knowledgeable staff that provided added layer of support (e.g. Geek Squad, cheese expert, dietician, Apple support)
Quickly able to reach the right person Marketing content or media via scanned receipt, including coupons or cashback (???)
LOYALTY
Offer easy to use loyalty program (no need to actively track, easy to sign up, easy to engage) Provide consistency, clarity of program name, parameters, rewards Offer compelling benefits Retailer is able to accurately capture, store, leverage 1P data Offer gamified benefits (e.g. buy something to unlock something else) Offer in-store experience benefits / rewards Leverage loyalty to encourage sampling / trial (e.g. scan loyalty, get freeosk) Offer ways to encourage omnichannel shopping (e.g. loyalty points / coupons at drive thru to go into store) Retailer data is "clean" (no phantom cards), privacy law compliant, etc.
Editor's Note: The industry is continuously evolving and vendors are quickly developing new capabilities and partnerships. The representation here isn’t exhaustive of all offerings. Use this information as directional and always look into current capabilities before investing.
UNLOCK CHART TO EXPLORE!
* This experience is best viewed on desktop.
THE OMNICHANNEL
LANDSCAPE
As the commerce marketing landscape grows increasingly complex, the Path to Purchase Institute created this interactive visual to highlight and illustrate the various retailer media networks and related key partners in the marketplace. Member companies are also spotlighted throughout the interactive Omnichannel Landscape, giving them an opportunity and platform to further communicate their offerings and solutions. Contact Nicole Mitchell, P2PI senior director of membership development, if you're a member company that wants to get spotlighted and for any other questions.
Hover over chart to explore.
From in-store audio to digital screens, in-store retail media targets and engages with shoppers at the point of purchase in a physical retail space. Here are a few companies activating or enabling in-store retail media.
IN-STORE RETAIL MEDIA
LEARN MORE
WHO WE ARE
Vibenomics, a Mood Media Company, is the leading in-store digital advertising provider. Our platform provides a single, all-in-one retail media network, empowering retailers to digitize the in-store experience and advertisers to connect with customers at the ever-critical point of sale. Vibenomics’ in-store digital advertising influences consumers via display, audio and experiential channels across a range of aggregated retailers. Combining on-premise experiential media and in-store advertising solutions on one digital platform — Vibenomics digitizes and personalizes the in-store shopping experiences that today’s consumers expect.
Click on select companies to learn more
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Catalina's data experts seamlessly synthesize a rich, real-time blend of purchase data and shopper insights from nearly all U.S. households, with millions of predictive data variables - from shopper personalities to brand affinities to ingredient preferences and location. We then thoughtfully leverage the most advanced predictive modeling techniques – enhanced with AI & machine learning – to craft highly predictive targeting/highly efficient audiences; activate personalized media across unified channels, including in-store, digital media, TV and OOH; optimize campaigns inflight based on real-time insights; and precisely measure sales return.
We apply extensive industry expertise to deliver end-to-end solutions, effectively targeting and transforming customer touchpoints into moments of impact. Our global network of resources, creative execution, proprietary technologies, and measurable media influence engagement across the entire customer journey. Our clients trust us to deliver innovation and operational excellence that elevates performance.
Qsic is a global leader in intelligent in-store audio, leveraging AI to streamline planning and measure audio’s impact. Reaching over 100 million shoppers monthly, Qsic helps retailers activate Retail Media Networks through music curation, ad production, sales, and pricing. Its patented technology links audio advertising to in-store transactions, delivering measurable results. By optimizing audio assets, Qsic drives customer engagement and sales, transforming in-store audio into a powerful tool for enhancing retail experiences and maximizing revenue opportunities.
Retailers are not the only companies riding the retail media wave, creating ad businesses. Here are a few non-retailer media networks leveraging their unique assets to offer ad solutions for brands.
NON-RETAILER MEDIA NETWORKS
Fandango Rewards offers custom loyalty and incentive programs aimed at driving sales, improving customer engagement and fostering loyalty. We provide a diverse array of rewards, adaptable to different consumer verticals and backed by years of experience in program design. Our services include advanced technology for seamless marketing and dynamic activations that effectively engage customers and deliver measurable results.
Digital shelf optimization is the process of improving a brand's presence on online retail platforms, helping improve visibility, relevance and appeal of its products to consumers. Here are a select few companies in the space.
DIGITAL SHELF OPTIMIZATION
Pear is the next-gen retail ecommerce platform that connects CPGs to retailers, converting shoppable tools into actionable marketing insights. We enable paths to purchase at retail while empowering brands to fully understand their shoppers.
The grocery service and delivery networks here do not own the product inventory, but allow shoppers to order groceries, food and/or other items from their local stores and/restaurants using a website or mobile app.
GROCERY SERVICE/DELIVERY NETWORKS
Commerce media platform or technology companies meet the unique needs of advertisers in today's complex omnichannel landscape, providing solutions for objectives such as planning and buying media, and helping monetize a publisher's or retailer's data and inventory. Spotlighted are only a few.
COMMERCE MEDIA PLATFORM OR TECHNOLOGY
AdAdapted connects CPG brands with high-intent shoppers during valuable pre-shop planning moments. Our unique adtech platform integrates with popular planning apps (think recipes, wellness, lists, and budgeting) to reach consumers with shoppable ads when they are most receptive to a brand’s message. We turn pre-shop intent into awareness and action; moving shoppers down the funnel while fueling in-store and online purchases with a single click. AdAdapted: Proven digital advertising built for CPG brands.
Jivox is the leader of Generative Commerce Marketing where generative AI meets granular shopper audience and contextual data to bring bespoke brand messaging and offers to individual consumers at the most relevant moments in their buying journeys. The flagship Jivox IQ DaVinci Commerce Media Campaign Management Platform™ unites creative, audience and media in a single workflow, enabling advertisers, retailers and agencies to launch self-service commerce media campaigns in under five minutes. IQ DaVinci increases sales by easily activating data across multiple commerce media networks and channels (display, social, video/CTV).
Chicory is the only end-to-end contextual advertising platform. We reach consumers in the moments that matter to drive outcomes for brands and retailers. Our platform powers a network of recipe publishers and retailers that CPG brands and RMNs use to reach 123 million grocery shoppers each month. Chicory’s contextual advertising and commerce solutions can be found on 5,200+ recipe sites, including Food Network, The Pioneer Woman, and Delish. From building brand awareness to driving conversions at 70+ retailers, our innovative ad formats engage consumers to deliver campaigns that expedite the path to purchase.
Acorn, a New Engen solution, is a leading creator marketing solution dedicated to driving in-store sales through creator-led campaigns. With 10+ years of expertise and a network of 29k+ creators, we deliver full-funnel strategies that extend beyond social media to enhance brand engagement at retail touchpoints. Our Canopy solution amplifies creator content across premium placements, leveraging first-party audiences from top retail networks for impactful conversions. Guided by a refreshingly human-centered, bold approach, Acorn connects brands with precisely targeted audiences, delivering powerful, channel-wide ROI.
Aki Technologies, media by Inmar Intelligence, empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. Aki's award-winning technology dynamically tailors advertisements in the moment based on region, weather, timing, and other historical and present factors. Proprietary transaction data elevates targeting precision, allowing advertisers to reach audiences according to their buying habits. Reach people with personalized advertising during their most receptive moments across mobile, digital out of home, connected TV, desktop, social media and in-store displays.
Focused on consumer promotions and rewards, these companies drive engagement, personalization and brand loyalty.
CONSUMER PROMOTIONS/REWARDS
Digital out of home (DOOH), over-the-top (OTT) and connected TV (CTV) platforms and companies connect with shoppers whether they're at the pump, at home or wherever they stream content.
DOOH/OTT/CTV
Spotlighted here are a few key social platforms and contextual commerce advertising platforms and add-to-cart enablers. Contextual commerce refers to the practice of consumers making purchases directly from the context or content in which they discover them, whether that's cooking or browsing social media.
SOCIAL PLATFORMS/ CONTEXTUAL COMMERCE
SOCIAL PLATFORMS/CONTEXTUAL COMMERCE
A retailer media network (RMN) is an advertising platform owned by a retailer that allows brands to advertise on the retailer's owned and/or operated channels — as well as offsite and other channels — leveraging the retailer's first-party data to target its unique shoppers.
RETAILER MEDIA NETWORKS
