IN SYNC
2025 GROCERY TECH TRENDS STUDY
IN COLLABORATION WITH
By Jenny McTaggart
Grocers appear to be on the right path with tech implementations, according to PG’s 10th annual Grocery Tech Trends Study – but they need to keep planning for a more digital-centric future.
72%
57%
32%
65%
55%
of retailers are planning to implement new tech this year.
of retailers cite concerns about an economic recession as an obstacle to future tech investments.
of shoppers are open to trying new technology (this percentage is even higher for younger generations).
of shoppers would like to see more digital discounts and promotions from
their grocer.
of Millennials use grocery store sites or apps on a weekly basis.
Two-thirds of grocery retailers are looking to ramp up their technology investments this year, and their plans regarding new implementations seem to be in sync with what today’s shoppers want: better deals, more convenience and fewer hassles, both in store and online. This is one of the major themes of the 10th annual Grocery Tech Trends Study, which includes survey findings from both retailers and consumers.
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