2020 OTC MOST- RECOMMENDED BRANDS
For years, Pharmacy Practice + Business and The Medical Post have been asking our extensive audience of pharmacists and physicians to participate in our annual Survey on OTC Counselling & Recommendations. It is the only national survey to research the role of Canadian pharmacists and physicians as counsellors, advisors and influencers in the area of nonprescription products. In this survey, pharmacists and physicians tell us what brands they personally recommend in a number of popular product categories. Here are the results for 2020.
PHARMACISTS
PHYSICIANS
The 2020 Survey on OTC Counselling & Recommendations was an online survey fielded between October 2019 and January 2020 by the research division of EnsembleIQ. A total of 1,426 Canadian pharmacists participated in the survey for a margin of error of ±2.47%, 19 times out of 20. All respondents completed the counselling questions of the survey. In total, 43 product categories were presented to the overall sample of pharmacists. To establish the OTC brand rankings, respondents were asked three open-ended questions: 1) How often do you make recommendations on this product category? 2) Do you recommend brand names, house brands/generic items, and 3) What brand(s) do you usually recommend? Responses for store brands, prescription drugs, products not belonging in a category and generic suggestions (e.g., Vitamin C, acetaminophen, etc.) were not considered. The resulting lists for each product category were then ranked by the number of recommendations, resulting in a winner for the category.
SURVEY METHODOLOGY
Only the OTC products voted #1 most-recommended brands by pharmacists in the Pharmacy Practice + Business Survey on OTC Counselling & Recommendations may use this logo or claim to be “Pharmacists’ most recommended brand.”
About the #1 OTC brand logo
9 times out of 10
Patients purchase the product recommended by a pharmacist.
Have you seen this logo? Only the OTC products voted #1 by physicians, in The Medical Post’s annual survey, can use this logo or claim to be “Physicians' #1 Recommended Brand.”
What does this logo mean?
The 2020 OTC Counselling & Recommendations Survey was an online survey fielded between October 2019 and January 2020 by the EnsembleIQ Research, Insights and Innovation team and with the participation of the following publications and websites: Pharmacy Practice + Business, The Medical Post, Profession Santé, CanadianHealthcareNetwork.ca and ProfessionSante.ca. A total of 654 physicians participated in the survey. Margin of error for physicians is ± 3.82%.
when a physician recommends an OTC product, the patient purchases it.
7 times in 10
OTC CATEGORIES
Acne Treatment
Antibiotic Eye & Ear Drops
Antiflatulent Product
Blood Glucose Monitor
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Survey results coming June 2020
Blood Pressure Monitor
Condoms
Diaper Rash Treatment
Dry Eye Drops
Emergency Contraceptive
Heat Analgesic
Homeopathic Medicines
Iron Supplement
Laxative
Lice Treatment
Lip Care
Moisturizer/Dry Skin Product
Natural Cold Remedy
Ocular Vitamins
Pregnancy Test Kit
Probiotic
Sunscreen
Topical Anti-infective
SURVEY RESULTS JUNE 2020
Antinauseant
Baby Teething
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Eczema
Hemorrhoid Treatment
Vaginal Lubricant
Cold Sore Remedy
2020 OTC MOST-RECOMMENDED BRANDS
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PHARMACISTS RECOMMEND
Source: Pharmacy Practice + Business 2020 Survey on OTC Counselling and Recommendations. (N=1,426).
BASE: Make at least 1 recommendation/month. Column may not add to 100% due to rounding.
AVERAGE RECOMMENDATIONS / MONTH
BRAND ONLY
PRIVATE LABEL ONLY
BOTH BRAND & PRIVATE LABEL
4
40%
4%
56%
Responses less than 5% not shown; n=812; 85% recommend in category. Results may total > 100% due to multiple brand recommendations.
Antinauseants
PHYSICIAN RESULTS COMING JUNE 2020
INDEX OF OTC CATEGORIES
HOME
Clean & Clear/persa-gel
Neutrogena
Cetaphil
Spectro (NET)
Benzagel
Oxy
Iron Supplements
Moisturizer/ Dry Skin Product
9
39%
6%
55%
Responses less than 10% not shown; n=1,215; 96% recommend in category. Results may total > 100% due to multiple brand recommendations.
Polysporin
Optimyxin
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PHYSICIANS RECOMMEND
Source: The Medical Post 2020 Survey on OTC Counselling and Recommendations. (N=654).
7
45%
5%
50%
Responses less than 98% not shown; n=256; 54% recommend in category. Results may total > 100% due to multiple brand recommendations.
10
3%
20%
77%
Responses less than 100% not shown; n=1,047; 97% recommend in category. Results may total > 100% due to multiple brand recommendations.
Gravol
8
30%
9%
61%
Responses less than 99% not shown; n=403; 70% recommend in category. Results may total > 100% due to multiple brand recommendations.
34%
60%
Responses less than 5% not shown; n=82; 21% recommend in category. Results may total > 100% due to multiple brand recommendations.
Orajel
Tylenol
Advil
Anbesol
Boiron/Camilia (NET)
Motrin
73%
2%
25%
Responses less than 18% not shown; n=863; 86% recommend in category. Results may total > 100% due to multiple brand recommendations.
Freestyle
OneTouch
Bayer/Contour/Contour next/Ascensia (NET)
Accu-check
Accu-chek
71%
26%
Responses less than 3% not shown; n=1,167; 94% recommend in category. Results may total > 100% due to multiple brand recommendations.
Lipactin
Abreva
3
62%
37%
Responses less than 2% not shown; n=245; 27% recommend in category. Results may total > 100% due to multiple brand recommendations.
LifeStyle/Skyn (NET)
Durex
Trojan
Magnum
17%
13%
70%
Responses less than 6% not shown; n=727; 82% recommend in category. Results may total > 100% due to multiple brand recommendations.
Desitin
Penaten
Zincofax
Sudocrem
Canesten
Ihle's Paste
12
65%
33%
Responses less than 3% not shown; n=1,213; 97% recommend in category. Results may total > 100% due to multiple brand recommendations.
hydraSense
Refresh
Systane
Tears Naturale
HYLO
Genteal
11
10%
Responses less than 9% not shown; n=214; 67% recommend in category. Results may total > 100% due to multiple brand recommendations.
Aveeno
CeraVe
Cortate
Glaxal Base
Eucerin
6
14%
Responses less than 4% not shown; n=1,037; 84% recommend in category. Results may total > 100% due to multiple brand recommendations.
Contingency One
ella
Plan B
Backup Plan Onestep
Next Choice
52%
8%
Responses less than 3% not shown; n=153; 34% recommend in category. Results may total > 100% due to multiple brand recommendations.
Alesse
Heat Analgesic (patch/wrap/rub)
7%
63%
Responses less than 4% not shown; n=858; 78% recommend in category. Results may total > 100% due to multiple brand recommendations.
Robax
Voltaren
Rub A535/Antiphlogistine
Salonpas
Icy Hot
Myoflex
Rub A535/ Antiphlogistine
5
Responses less than 6% not shown; n=339; 60% recommend in category. Results may total > 100% due to multiple brand recommendations.
Anusol
Preparation H
Venixxa
Proctosedyl
54%
43%
Responses less than 8% not shown; n=425; 44% recommend in category. Results may total > 100% due to multiple brand recommendations.
Homeocan
Helixia Prospan
Boiron
11%
Responses less than 2% not shown; n=746; 82% recommend in category. Results may total > 100% due to multiple brand recommendations.
Euro-Fer
Palafer
FeraMAX
Proferrin
Wampole
27%
12%
Responses less than 2% not shown; n=273; 65% recommend in category. Results may total > 100% due to multiple brand recommendations.
Eurofer
13
82%
Responses less than 4% not shown; n=1,121; 98% recommend in category. Results may total > 100% due to multiple brand recommendations.
RestoraLAX
Senokot
Lax-A-Day
Metamucil
Dulcolax
Relaxa
31%
Responses less than 2% not shown; n=444; 80% recommend in category. Results may total > 100% due to multiple brand recommendations.
Colace
28%
Responses less than 2% not shown; n=1,177; 88% recommend in category. Results may total > 100% due to multiple brand recommendations.
Resultz
Nix
Nyda
Kwellada
Responses less than 6% not shown; n=1,057; 81% recommend in category. Results may total > 100% due to multiple brand recommendations.
Nivea
La Roche-Posay
Blistex
Vaseline
Burt's Bees
49%
48%
Responses less than 6% not shown; n=1,251; 95% recommend in category. Results may total > 100% due to multiple brand recommendations.
Cutibase
14
44%
Responses less than 5% not shown; n=462; 79% recommend in category. Results may total > 100% due to multiple brand recommendations.
Responses less than 4% not shown; n=677; 70% recommend in category. Results may total > 100% due to multiple brand recommendations.
GeloMyrtol
Cold-FX
Boiron/Stodal (NET)
Jamieson
32%
Responses less than 3% not shown; n=111; 32% recommend in category. Results may total > 100% due to multiple brand recommendations.
Emergen C
Vicks
Responses less than 9% not shown; n=876; 69% recommend in category. Results may total > 100% due to multiple brand recommendations.
Ocuvite
PreserVision/AREDS (NET)
Vitalux
18%
68%
Responses less than 31% not shown; n=568; 63% recommend in category. Results may total > 100% due to multiple brand recommendations.
Clearblue
First/Premiere Response
46%
Responses less than 4% not shown; n=1,181; 94% recommend in category. Results may total > 100% due to multiple brand recommendations.
Probaclac
Bio-K+
Align
Florastor
BioGaia
42%
51%
Responses less than 8% not shown; n=333; 65% recommend in category. Results may total > 100% due to multiple brand recommendations.
47%
Responses less than 6% not shown; n=1,043; 78% recommend in category. Results may total > 100% due to multiple brand recommendations.
La Roche-Posay (NET)
Ombrella
Coppertone
Ombrelle
58%
Responses less than 4% not shown; n=337; 61% recommend in category. Results may total > 100% due to multiple brand recommendations.
Vichy
15%
76%
Responses less than 5% not shown; n=1,140; 95% recommend in category. Results may total > 100% due to multiple brand recommendations.
Bactroban
41%
53%
Responses less than 14% not shown; n=396; 70% recommend in category. Results may total > 100% due to multiple brand recommendations.
Responses less than 2% not shown; n=294; 52% recommend in category. Results may total > 100% due to multiple brand recommendations.
Replens
KY
Vagisil
