Examining the In-Store Shopping Experience
Our latest research provides updated insights into shopping patterns, new areas of opportunity and the factors that could influence future behaviors.
By Jenny Rebholz
Whether expected or unexpected, change is inevitable. In recent years, the highs and lows of global changes have taken consumers, brands and retailers on a roller coaster ride. From the upending experience of the COVID-19 pandemic to the pain points of inflation and the uncertain economic predictions ahead, news of consistency can provide a little comfort and relief.
When it comes to the evolution of the in-store shopping experience, consistency is exactly what our latest survey has revealed. The over 1,000
respondents from the Path to Purchase Institute’s January 2023 consumer survey are reporting similar behaviors and frustrations compared to 2022.
This data reiterates important areas for brands and retailers to focus on and again shows opportunities to garner shopper attention, gain customer loyalty and elevate the in-store experience. The 2023 report offers insights into consistent shopping patterns, new areas of opportunity, and the trends and topics on consumers’ minds that could influence future behaviors.
In collaboration with