P2P_GreatNorthern_storyscape_June2024PREGATE Path to Purchase, P2P, Great Northern In-Store, In-store experience, survey, story scape, shopping experience, retailers, brands, path to purchase, shopper motivations, marketing programs, shopper conversion, consumer, shopping, products, sales, promotion

Evolution of the

In-Store

Shopping Experience

Special report

Our proprietary research examines the factors that impact shoppers’ satisfaction with the in-store experience, reinforcing areas of opportunity for brands and retailers.

BY jenny RebholZ

in collboration with

Explore the report