P2P_GreatNorthern_storyscape_May2025PREGATE Path to Purchase, P2P, Great Northern In-Store, In-store experience, survey, story scape, shopping experience, retailers, brands, path to purchase, shopper motivations, marketing programs, shopper conversion, consumer, shopping, products, sales, promotion

Evolution of the

In-Store

Shopping Experience

Special report

Our fifth annual survey shows that while consumers are concerned about the U.S. economy and anticipate cutting back on spending in various categories, they are reflecting some year-over-year consistent shopping behavior.

BY jenny RebholZ

in collboration with

Explore the report