Product Displays
Packaging
social
incentives
Loyalty Programs
Shopping Aids
Media
content development
ECommerce
PARTNERS IN SHOPPER ENGAGEMENT
Shopper Marketing Agencies
In-Store Signage & Media
HOME
E-COmmerce
Product displays
Social
Incentives
in-store signage and Media
shopping aids
shopper marketing agencies
Measurement and Analytics
Featured Partners
Click on a partner logo below for an overview of services.
Insights are the fuel that drive all effective shopper engagement and conversion. In fact, the need for marketing to be informed by shopper insights is built right into Path to Purchase Institute's definition of the term “shopper marketing.” This showcase presents research firms and other solution providers offering services for the collection, processing, synthesis and/or analysis of consumer and shopper data to help brands uncover actionable insights.
Manage budget. Forecast volume. Assess and report on ROI. Improve. Continuously.
X
Foresight ROI is a global leader in shopper marketing ROI measurement, decision support and software solutions. Turning Insight into Foresight for all our partners, including Nestle, Tyson, and Campbell’s, is our main objective. Our team of practical advisors help leading CPG companies optimize their shopper marketing ROI with a proven continuous measure-learn-improve process. Our proprietary analytic methodology is specifically designed for shopper marketing to prove shopper marketing works and improve it.
content development digital media E-COmmerce Incentives In-store signage and media Loyalty Programs Measurement and analytics Packaging Product displays shopper marketing agencies shopping aids social media
Shopper Planner is our new, single, Web-based application that delivers critical data and tools to help your entire team plan, execute, and measure successful shopper marketing events.
CONTACT US!
Diagnose. Define. Drive shopper growth.
Contact Us About Your Shopper Marketing Challenges
Shopping has become decidedly digital as the consumer path-to-purchase became omnichannel. Behaviorally (Formerly PRS) is your solution for defining and diagnosing digital and physical behaviors that drive shopper growth. With decades of category expertise in shopper research, Behaviorally applies a digital-first approach and a unique behavioral framework to help global clients navigate the uncertainty of a changing retail environment.
Behaviorally’s research solutions help brands: Define the potential of shopper activations, including POSM and packaging Diagnose key purchase triggers along the digital and physical shopper journey Apply behavioral science to drive shopper growth
E-Commerce
In the digital marketplace, where shoppers can act on their purchase decisions with a single keystroke, business tools that facilitate the transaction are just as important to product manufacturers as they are to retailers. This showcase presents solutions for brand marketers and retailers that need help developing the systems, tools, processes and other assets needed to get shoppers to hit the “Buy” button.
The Leader In Connected Sampling™
Brandshare creates omnichannel brand experiences to accelerate purchase conversion. Through curated subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, Brandshare engages millions of consumers monthly – connecting brands to their target consumer. Brandshare: • Partners with leading CPG brands and retailers • Offers safe sampling at scale with efficiency • Amplifies your digital footprint • Provides multi-touch attribution Start the conversation to build a relationship with consumers and lead them down the path to purchase.
Schedule a Meeting with Us!
Coming Soon
CUSTOM PACKAGING, CORRUGATED DISPLAY & DESIGN EXPERTS
Through every aspect of your packaging or corrugated display project, our engineering and design teams use their knowledge while tapping into their imaginations. Our entire group of packaging professionals are dedicated to finding solutions to problems you did not know existed. Our products & packaging solutions will ultimately increase your bottom line! Let Abbott-Action help you with your corrugated packaging, corrugated displays, semi-permanent displays, and protective needs! Since we have the capabilities to assist with many aspects of the corrugated packaging process, trust us to help you from design to assembly, and all the way through fulfillment.
The oldest tactic in the shopper marketing arsenal is also still considered to be the most effective at driving incremental product sales. Executed well, secondary product displays can also drive brand awareness within the store while also enhancing the shopping experience and overall store environment. This showcase presents P-O-P design and manufacturing companies whose industry experience and technical expertise can help brand marketers and retailers drive sales while achieving other key objectives.
An estimated 140 million U.S. consumers visit Walmart each month; only 99.9 million watched the 2020 Super Bowl. That comparison illustrates the retail store’s status as a leading medium for engaging with consumers — and at a time when they’re receptive to brand messages and ready to make purchase decisions. This showcase presents solution providers that create and manage in-store marketing opportunities that can help brands and retailers effectively engage with consumers in the store environment.
Product packaging is the one marketing medium that remains consistent for brands and retailers across all stages of the path to purchase. And its role in driving brand engagement and influencing buying decisions has become even more important in today’s omnichannel marketplace, where secondary packaging has now become part of engagement strategy, too. This showcase presents solution providers that help brands and retailers design and manufacture packaging that can impact shopper engagement and product sales.
Finding the right agencies to help determine shopper marketing strategy and effectively activate programs is one of the more critical actions that brands and retailers must undertake. The right agency partners can deliver experience and expertise that is often difficult to build internally, as well as provide unique perspectives and insights cultivated through work across many clients, categories and retail channels. This showcase presents marketing agencies that can be vital to brand success in today’s fast-changing marketplace.
Digital advertising in all its forms has become a ubiquitous tool within the consumer marketing playbook. It also has become an effective method for driving consumer engagement and shopper action for brands and retailers, allowing them to efficiently reach targeted audiences with tailored messages — as well as to change creative elements in response to real-time results. This showcase presents solution providers that help create, manage and deliver digital media programs that can increase product sales and success with shoppers.
Digital Media
CitrusAd is the world's leading white label, self-serve, retail media platform that is enabling leading retailers across 25 countries to streamline the monetization of their digital shelf-space. Enabling suppliers and agencies to launch cost-effective Sponsored Product, Display Ads and Brand Page campaigns right at the point of purchase with crystal clear real-time reporting dashboards at their fingertips. Successful retailers across all verticals are leveraging the CitrusAd platform to create more personal shopping experiences and deliver an exciting ROI for suppliers.
Ambitious Retail Media For Ambitious Retailers
For more information, visit https://www.citrusad.com
Purchase incentives are a critical component of any shopper marketing activation, providing the critical call to action that’s needed to inspire shoppers to buy the product. Developing sales-driving incentives requires brands and retailers to not only identify the right offer, but also to understand the right time and the right place to reach target shoppers. This showcase presents solution providers who can help build and deliver effective incentive programs that will reach shoppers when they will be most receptive.
Driving repeat purchase is a desired goal for all shopper marketing programs. The digital world has made it easier to operate loyalty programs that attract consumers with ongoing relevant offers and incentives that can have a significant impact on their shopping behavior and purchase decisions. This showcase presents solution providers that operate third-party programs with established, active member bases or have the capabilities needed for brands and retailers to conduct their own initiatives.
Turn short term shoppers into lifelong customers
3 tier logic helps CPG brands execute successful promotion and loyalty programs that drive incremental purchases. Through the use of our next-generation shopper marketing platform, PLATFORM3, we provide brands with a unique opportunity to engage with their customers via dynamic messaging and rewards. Brands can incentivize their customers through tailored messages and rewards based on how they interact with the brand. Track the progress and view results of the promotion through our advanced data analytics. Accomplishing over 300 promotion and loyalty programs, our team brings diverse industry experience and an interdisciplinary approach to provide brands with:
• Delivering successful loyalty programs and promotions including contests, sweepstakes, gift with purchase, instant wins, and spin & wins. • 24/7 program management and consultation • Program enhancement products through PLATFORM3
It’s hard enough to keep track of the many popular social media platforms springing up around the globe, let alone understand their usage well enough to effectively leverage them as marketing tools. But there is no greater channel for reaching a mass audience these days than Facebook, Instragram or TikTok (to name just a few). This showcase presents solution providers that can help brands and retailers effectively use social media platforms to understand shoppers and influence their behavior.
Social Media
To win at the digital shelf, brands and retailers must develop content — complete product information, compelling visuals, engaging messages and stories — that engage shoppers and influence purchase decisions. This requires marketers to not only have the more traditional understanding of shopping behavior and effective creative practices, but also a technical knowledge of the digital tools that can bring their insights and creativity to life. This showcase presents solution providers that can help develop the content needed to effectively drive success with digital shoppers.
Content Development
Best-in-class shopper marketing doesn’t just influence a purchase. It also solves a need for shoppers, whether that involves helping them complete daily tasks (like planning the weekly family menu) or improving the act of shopping (such as preparing grocery lists). This showcase presents solution providers that help brands and retailers drive sales and engagement through handy tools that simplify, improve or facilitate common consumer actions or shopper behaviors.
