The Path to Purchase Institute and key contributors from its Retail Media Guild (RMG) have collaborated to develop a retail media resource that informs the industry on various considerations related to retail media campaign planning and analysis, for the first time opening up the members-only vault to make exclusive assets available to the broader industry.
Comprising five main sections — Unifying Objectives, Budgets & Placements; Selecting Audiences & Targets; Measurement: An Ongoing Discussion; Best Practices for Creative; & the Impact of AI on Search — the Retail Media Planning & Analysis Playbook offers a wealth of valuable insights, best practices and real-world solutions showcasing the meeting of the minds that takes place among members of RMG, an exclusive think tank that unites top industry leaders to explore the most pressing trends and innovations across the retail media landscape.
50%
55%
pointed to AI as the next frontier in retail media
increased their retail media investment in 2024
70%
of brand manufacturers are working with more than 5 RMNs
80%
76%
have, are in the middle of, or plan to restructure to overcome silos
say RMNs are equally, or more, effective than other digital media
In collaboration with the Retail Media Guild
Are your internal processes and strategies optimized for incremental growth and long-term success?
Find out how brands and retailers are breaking down internal silos, redefining objectives, embracing a holistic approach to budgeting and measurement, fine-tuning creative, and preparing for advancements such as AI.
The future of retail media is bright, but it requires adapting quickly and strategically to stay ahead.
By the editors of
*Source: P2PI’s 2025 Annual Trends Survey
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By the editors of
*Source: P2PI’s 2025 Annual Trends Survey
of brand manufacturers are working with more than 5 RMNs
increased their retail media investment in 2024
pointed to AI as the next frontier in retail media
70%
55%
50%
The Path to Purchase Institute and key contributors from its Retail Media Guild (RMG) have collaborated to develop a retail media resource that informs the industry on various considerations related to retail media campaign planning and analysis, for the first time opening up the members-only vault to make exclusive assets available to the broader industry.
Comprising five main sections — Unifying Objectives, Budgets & Placements; Selecting Audiences & Targets; Measurement: An Ongoing Discussion; Best Practices for Creative; & the Impact of AI on Search — the Retail Media Planning & Analysis Playbook offers a wealth of valuable insights, best practices and real-world solutions showcasing the meeting of the minds that takes place among members of RMG, an exclusive think tank that unites top industry leaders to explore the most pressing trends and innovations across the retail media landscape.
Find out how brands and retailers are breaking down internal silos, redefining objectives, embracing a holistic approach to budgeting and measurement, fine-tuning creative, and preparing for advancements such as AI.
The future of retail media is bright, but it requires adapting quickly and strategically to stay ahead.
Are your internal processes and strategies optimized for incremental growth and long-term success?
In collaboration with the Retail Media Guild
By the numbers
