nearly
50%
The
Scroll DOwn
Catch the wave of exciting new data about consumers’ seafood consumption
Nearly one half of all consumers are trying to increase their seafood consumption.
More Consumers are Casting for Seafood
are choosing seafood more than they did one year ago.
purchased seafood for the first time ever during the pandemic.
are cooking more seafood at home during the pandemic — and most plan to continue after it ends.
26%
35%
The seafood department was a leader in the growth of grocery sales.
2021: Moving Ahead — Bolstered by a Year of Unprecedented Growth
30%
Seafood saw an increase of
— much stronger than meat, product, deli and bakery.
40.3%
The seafood department was a leader in the growth of grocery sales.
Frozen Seafood Sales spiked
Retailers are netting sales across seafood aisles
33.6%
Fresh Seafood Sales surged
55%
Consumers choose seafood over other proteins when it comes to health and taste.
Seafood even beats plant-based foods for flavor:
55%
of consumers prefer seafood
Flavor That Outshines Anything Plant-Based Foods Deliver
of consumers prefer seafood vs only
24%
choose plant-based products
Why do shoppers pick seafood over other proteins?
What motivates shoppers to choose seafood?
The category offers more fresh options
And since customers want easy recipe ideas, providing them can help reel in sales:
Stores that feature sustainable seafood are profiting:
Consumers are wild about wild-caught, sustainable seafood
Mentioning “Alaska Seafood” increases consumers’ willingness to add seafood to their baskets because they believe it is safe, natural and wild:
Alaska Seafood
+ the Logo
Help Land Sales
prefer pollock when ‘Wild’ and ‘Alaska’ are called out
Seeing the Alaska Seafood Logo makes them even more likely to buy — and to spend more:
The Alaska Seafood Marketing Institute (ASMI) offers educational materials, recipes, training tools customizable visual assets and more that can help retailers build successful seafood promotions.
800-478-2903
info@alaskaseafood.org
www.alaskaseafood.org/retail
Want to take a deeper dive into the world of Alaska Seafood?
of Affluent customers and
The logo enhances shoppers perception of the stores that display the logo, too:
Meat
Produce
Deli
SEAFOOD
Bakery
-2.3%
28.4%
11.3%
18.7%
0.3%
Source: 2021 FMI Power of Seafood Report/Nielsen IQ
fresh Seafood
frozen Seafood
grocery Seafood
total Seafood
Salmon
24.9%
35.7%
21.3%
28.4%
Department
$
$ Change
The Top 3 Volume Leaders for the 1st half of 2021:
It’s healthier overall
55%
61%
80%
Prefer the taste
57%
who choose plant-based products.
24%
LURE
of
Seafood
i
Better taste
WHY?
Less harmful additives
Healthier overall
consumers prefer Alaska Salmon over Atlantic salmon
of consumers would pay more for seafood that displays the Alaska Seafood logo.
77%
of General consumers are more likely to buy seafood when they see the Alaska Seafood logo.
72%
73%
of consumers believe stores that feature the Alaska Seafood logo support sustainable fisheries.
of consumers believe stores that display the Alaska Seafood logo sell high quality seafood
+
=
$$$
76%
82%
7
10
out of
out of
7
10
MORE likely to purchase
1%
33%
72%
77%
26%
1%
Alaska Seafood Logo Drives Purchases
+4%
+6%
change from logo addition
-4%
-6%
-1%
0%
Affluent
General
2
2
1
Source: 2021 FMI Power of Seafood Report/Nielsen IQ
Seafood is the clear winner when it comes to flavor:
vs. only
Affluent
General
Reasons For Choosing Seafood Over Other Proteins
It’s a tie! Easy recipe ideas + healthy recipe ideas
88%
It’s a 100% natural option
86%
It’s wild-caught
85%
It’s a product of U.S.A.
83%
82%
#1
#2
Store-provided recipe ideas =
choice for encouraging consumers to eat more seafood at home.
#1
#5
#4
#3
The number of sustainability-focused seafood shoppers is
on the rise:
That number jumped from 29% in 2019 to
of seafood consumers say they specifically chose their primary seafood store because it sells sustainable seafood.
1 Seafood Success Powered by Alaska Retail Consumer Research, Datassential/ASMI, ©2021 ASMI
2 2021 FMI Power of Seafood Report/Nielsen IQ
3 “US fresh, frozen seafood sales hold gains through first half of 2021,” SeafoodSource, July 28,2021 (seafoodsource.com)
19%
41%
in 2021.
5:1
over seafood that’s farmed.
2
2
i
i
i
i
i
1
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Learn more:
Download the complete Datassential/ASMI report filled with information that will help you ride the wave to seafood success.
Click HERE to Download Report
1
1
2
Click Here To See Recipes
Consumers prefer sustainable seafood
of seafood consumers want to know more about seafood sustainability.
2
71%
73%
74%
Seafood even beats plant-based foods for flavor:
choose seafood
choose plant-based foods for their healthy appeal, but
reaching USD $3.8 billion
reaching USD $3.7 billion
Seafood Sales for the first half of 2021 compared to the first half of 2019:
Crab
Shrimp
Lobster
Catfish
3
3