Kelly Esguerra
Grocery Channel Director
Kelly.esguerra@fifco.com
Mixology Made Easy
With at-home cocktail consumption spiking, due in part to the pandemic, consumers want to upscale their at-home drinking occasions. What are they looking for? Healthier, ready-to-drink options from well-known brands that eliminate the guesswork and don’t make them compromise how they look and feel. Introducing Seagram’s Escapes Cocktails, a new line of full-flavored, malt-based RTD cocktails perfect for any drinking occasion!
New Seagram’s Escapes Cocktails Elevate the Ready-to-Drink Cocktail Experience
Traditional FMBs are one of the top beer category items they purchase.
Authentic Taste, Better-for-You Profile
1 IRI MULC, EQ, 52we 072221
2 IRI BWS Panel, TTL US All Outlets P25W 100420
3 IRI CSIA, Total US All Outlets, 2019, 2020, 2021
4 IPSOS Brand Tracking Study 2021
Indulgence Delivered
When today’s busy, socially active adult consumers want to kick back and relax, they want to do it with sweet, refreshing drink options in hand — and they want them without the time-consuming fuss of crafting their own cocktails. RTD flavored malt beverages (FMBs) like Seagram’s Escapes Cocktails are the indulgent options they’re turning to.
32%
of pre-mixed cocktail buyers also are purchasing flavored malt beverages.
Standard ABV FMBs drive 71% of positive segment growth within the traditional FMB Segment.
71%
Pre-mixed cocktail buyers have a 73% buyer overlap with total beer.
Pre-mixed cocktails are growing household penetration the fastest of Total Adult Beverage:
73%
since 2019
Pre-mixed cocktails have been growing household penetration
Margarita
Citrusy, fizzy and simply refreshing, this classic cocktail is bursting with lemon flavor and a hint of gin-inspired herbal notes.
A unique take on the classic Mule, this cocktail combines the tangy, tropical flavor of pineapple with subtly spicy ginger notes in a cocktail that’s sweet, spicy, and ultimately refreshing.
Smooth and citrusy grapefruit and lime flavors with a hint of tangy tequila-inspired flavor makes for a perfectly balanced cocktail that’s sweet, tart, and refreshing.
And they deliver all that flavor with only
A sweet burst strawberry flavor, this cocktail is perfectly complemented with a splash of lime and a tangy bite of tequila-inspired flavor.
pineapple
grapefruit
lemon
2 grams of sugar
5% ABV
per Seagram’s Escapes Cocktail!
100 calories
strawberry
Collins
mule
Paloma
Flavor is the #1 driver of purchase intent — and Seagram’s Escapes is the brand best known for a wide variety of delicious flavors.
#1
Seagram’s Escapes Cocktails...
Delivering Mixology Made Easy for Your Customers Today!
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+7.2
6x
faster than spirits since 2019, while beer lost 0.7ppts of household penetration.
ppts
times
4
2
2
1
Mixology Made Easy
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For more information, visit seagramsescapes.com
Kevin Kraft
Convenience Director
kevin.kraft@fifco.com
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