The global health immunity supplements market is on track to soar past
C-stores can get their share of the sales explosion with one of the largest launches ever from the market leader, Emergen-C.
Emergen-C Crystals, a breakthrough, on-the-go delivery form tailor-made for the C-store channel.
of sales, Emergen-C brand accounts for almost three times the sales of its competitors combined.
The Emergen-C brand delivers the highest brand awareness, it is tops in loyalty and is the
Sales of the Emergen-C brand are up
Feel the (Sales)
Emergen-C Crystals deliver 500 mg of Vitamin C without the need for water. Simply pour it into your mouth and experience the instant sensation of natural fruit-flavored crystals that melt in your mouth.
Think Pop Rocks Meet Pixie Sticks.
way to get daily Vitamin C.
Consumers say Crystals are more fun to take than powder.
Crystals represent more than a $26 million retail opportunity
C-stores with their appeal to on-the-go customers are well-positioned for Crystals.
of all C-store purchases are consumed within one hour
of products bought are consumed immediately
63%
80%
Here’s What People are Saying
Ready to Rock C-Store Shelves
Emergen-C Crystals are available in a 9-count pack perfect for C-stores.
More than $15 million is earmarked in support of Emergen-C Crystals.
in the next five years.
1
$31 billion
Introducing
72.9%
2
With
#
brand consumers associate with Immune Health.
7.5%
with plenty of runway for growth.
P
O
65%
of consumers make Vitamin C a part of their daily regimen.
of people turn to Vitamin C for Immunity Support.
More than
Millions
3
Rip it!
Tear it!
Pour it in your mouth
Emergen-C Crystals are a
perfect fun
and
65% state their usage is daily
Be ready for the sales burst. Learn more about Emergen-C Crystals.
The size is ideal for repackers who comprise 33% of category sales.
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50% indicate Crystals would be a new addition to their existing regimen meaning add-on sales
Crystals over-index in purchase intent
“I enjoyed the overall experience and looked forward to my daily pop of orange fizz!”
"A completely NEW FORMAT the category has never seen."
“I haven’t really seen any other product like this. I think it’s great for kids or anyone who likes their vitamins to be enjoyable to eat.”
"One of the largest launches For EmC…EVER."
“Look forward to seeing this on the shelves.”
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Source: InnoTest Report Apr 2022
1. Fortune Business Insights 2. IRI Total U.S. CONV L52 WE 1/1/2023 (includes Repackers)
Listen to the Crystals in action here
For more information or deal on initial order email Tom Policicchio.
tom.policicchio@advantagesolutions.net
