V TAL CHOICES.
$32 $29 $26 $23 $20 $15
Elevate your store experience and performance with in-demand products for today’s c-store shoppers. Contact your P&G or Acosta Sales Rep for more information, or email Dena Hawkins (P&G’s Convenience Channel Leader) at Hawkins.email@example.com.
Surveyed shoppers reveal the products they’d purchase if their c-store
Middle Stop Average spend is $26
The top 3 “wish” items most shoppers can’t find at the c-store:
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READ MORE IN P&G'S VISION & VITALITY REPORT
In A Pinch
In a Pinch
“Recent studies* offer insights on how product variety and competitive pricing are key drivers of c-store success.”
No Other Stop: Average spend is $27
priced them more fairly.
Providing the right variety can make your business a primary destination.
2015 - 2018
First Stop Average spend is $30
3 2.5 2 1.5 1 .5 0
Research into c-store performance, product mix and prices.
Last Stop Average spend is $22
*Sources: P&G Quantitative C-Store H&P Survey, 2018; InfoScout HH Panel C-Store Shopper Behavior, L52W thru Aug 2018; Ipsos Qualitative Consumables Exercise, 2018
No other stop
The three main types of
When the c-store is a customer’s only stop or primary stop, profits go up.
Convenience Store News
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The work commute and daily errands
Business trips and vacation
Emergencies and immediate needs