V TAL CHOICES.
Research into c-store performance, product mix and prices.
C-STORE VISITS
The three main types of
503,999
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243,876
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Routine
Road Trip
In a Pinch
ONE-STOP SUCCESS.
When the c-store is a customer’s only stop or primary stop, profits go up.
Last stop
Middle stop
First stop
No other stop
$32 $29 $26 $23 $20 $15
Last Stop Average spend is $22
Middle Stop Average spend is $26
First Stop Average spend is $30
No Other Stop: Average spend is $27
Convenience Store News
“Recent studies* offer insights on how product variety and competitive pricing are key drivers of c-store success.”
#3
#2
#1
The top 3 “wish” items most shoppers can’t find at the c-store:
Q2 18
Q1 '18
Q4 '17
Q3 '17
Q2 '17
Q1 '17
3 2.5 2 1.5 1 .5 0
Surveyed shoppers reveal the products they’d purchase if their c-store
2015 - 2018
16%
Dish Soap
21%
Toilet Paper
25%
Paper Towels
Elevate your store experience and performance with in-demand products for today’s c-store shoppers. Contact your P&G or Acosta Sales Rep for more information, or email Dena Hawkins (P&G’s Convenience Channel Leader) at Hawkins.dv.1@pg.com.
THANK YOU!
READ MORE IN P&G'S VISION & VITALITY REPORT
*Sources: P&G Quantitative C-Store H&P Survey, 2018; InfoScout HH Panel C-Store Shopper Behavior, L52W thru Aug 2018; Ipsos Qualitative Consumables Exercise, 2018
Providing the right variety can make your business a primary destination.
RIGHT VARIETY.
$27
$30
$26
$22
presented by
priced them more fairly.
Cleaning Products
Dairy Items
Paper Products
The work commute and daily errands
Business trips and vacation
Emergencies and immediate needs
In A Pinch
