Understanding Today's
Grocery Shopper
Supply chain shortages. The COVID-19 pandemic. The acceleration of digital retail. Over the past three years, all have changed what the average grocery shopper buys — and how they buy it. Record high inflation (the CPI rose by 9.1 percent in July 2022), along with projected subsequent price increases, will only spur additional shifts and behavioral transformation among grocery shoppers.
Just look at the numbers.
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